Marketing & content specialist with 5+ years of experience in content creation, digital marketing, social media, and brand development. Proven record generating 1,000+ leads and producing content reaching millions of views. Experienced in building educational projects’ social presence from zero, leading paid advertising campaigns (Meta, LinkedIn), and producing video and visual content end-to-end—from concept and scripting to editing, publishing, and performance optimization.

Maria Poutiou

Marketing & content specialist with 5+ years of experience in content creation, digital marketing, social media, and brand development. Proven record generating 1,000+ leads and producing content reaching millions of views. Experienced in building educational projects’ social presence from zero, leading paid advertising campaigns (Meta, LinkedIn), and producing video and visual content end-to-end—from concept and scripting to editing, publishing, and performance optimization.

Available to hire

Marketing & content specialist with 5+ years of experience in content creation, digital marketing, social media, and brand development. Proven record generating 1,000+ leads and producing content reaching millions of views.

Experienced in building educational projects’ social presence from zero, leading paid advertising campaigns (Meta, LinkedIn), and producing video and visual content end-to-end—from concept and scripting to editing, publishing, and performance optimization.

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Language

Greek, Modern
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Brand and Marketing Specialist / Brand & Marketing (Educational Project) - Brain Rocket Led the marketing and brand development at Brain Rocket
October 1, 2024 - Present
Defined content pillars, messaging, and a multi-channel communications strategy across online channels. Developed the website sitemap, structure, content, and visual direction. Created video and visual assets for courses, onboarding, tutorials, and company events. Built the project’s overall marketing and branding foundation, supporting lead generation and audience growth through consistent content production and coordinated campaign assets.
SMM Specialist at Brain Rocket
November 1, 2022 - April 1, 2024
Built the educational project’s social media presence from zero, including content themes, formats, and publishing schedules. Created social posts, graphics, photography, reels, promotional videos, and accompanying copy. Managed Meta and LinkedIn advertising campaigns and monitored results. Coordinated campaigns, sponsorships, and partnerships with agencies, influencers, and events. Generated 1,000+ leads for €600–€1,200 courses within less than one year.
Creative Supervisor at TheSoul Group
November 1, 2021 - October 1, 2022
Led teams producing long-form YouTube content from concept to publishing. Developed video concepts, formats, and scripts based on references and performance learnings. Coordinated editors, voice-over specialists, and contributors through post-production. Reviewed content, managed reshoots, approved final drafts, tested new formats and workflows, and analyzed performance to guide decisions. Supervised end-to-end production across channels, generating millions of views.
Video Designer at TheSoul Group
January 1, 2019 - November 1, 2021
Produced approximately 30 long-form YouTube videos contributing to scripting, storyboarding, directing, filming, and editing. Created videos reaching 1–2M views on average, including one reaching ~4M. Supported full production workflow and contributed to end-to-end deliverables for video releases.

Education

Master of Arts in Film and Television Studies at Aristotle University of Thessaloniki, Faculty of Fine Arts, Film Studies
January 1, 2016 - January 1, 2021
Bachelor’s Degree at Aristotle University of Thessaloniki, Faculty of Fine Arts, Film Studies
January 1, 2011 - April 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services