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I’m a strategic oriented Brand & Digital Marketing Specialist with experience across performance marketing, brand identity development, social media management and data driven strategy. I design and execute end to endend marketing initiatives that drive user acquisition, brand growth and measurable business outcomes, with strong expertise across strategic marketing, integrated social media strategy (paid & organic), influencer & UGC marketing, brand development and KPI driven optimization. I collaborate with cross functional teams and creators to craft compelling campaigns, optimize funnels, and continuously test and learn to scale performance while maintaining a consistent brand voice across platforms.…I’m a strategic oriented Brand & Digital Marketing Specialist with experience across performance marketing, brand identity development, social media management and data driven strategy. I design and execute end to endend marketing initiatives that drive user acquisition, brand growth and measurable business outcomes, with strong expertise across strategic marketing, integrated social media strategy (paid & organic), influencer & UGC marketing, brand development and KPI driven optimization. I collaborate with cross functional teams and creators to craft compelling campaigns, optimize funnels, and continuously test and learn to scale performance while maintaining a consistent brand voice across platforms.

Maria-Naomi SZUCS

Marketing Strategist, Brand Strategist, Copywriter, +5

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I’m a strategic oriented Brand & Digital Marketing Specialist with experience across performance marketing, brand identity development, social media management and data driven strategy. I design and execute end to endend marketing initiatives that drive user acquisition, brand growth and measurable business outcomes, with strong expertise across strategic marketing, integrated social media strategy (paid & organic), influencer & UGC marketing, brand development and KPI driven optimization. I collaborate with cross functional teams and creators to craft compelling campaigns, optimize funnels, and continuously test and learn to scale performance while maintaining a consistent brand voice across platforms.…I’m a strategic oriented Brand & Digital Marketing Specialist with experience across performance marketing, brand identity development, social media management and data driven strategy. I design and execute end to endend marketing initiatives that drive user acquisition, brand growth and measurable business outcomes, with strong expertise across strategic marketing, integrated social media strategy (paid & organic), influencer & UGC marketing, brand development and KPI driven optimization. I collaborate with cross functional teams and creators to craft compelling campaigns, optimize funnels, and continuously test and learn to scale performance while maintaining a consistent brand voice across platforms.

Available to hire

I’m a strategic oriented Brand & Digital Marketing Specialist with experience across performance marketing, brand identity development, social media management and data driven strategy. I design and execute end to endend marketing initiatives that drive user acquisition, brand growth and measurable business outcomes, with strong expertise across strategic marketing, integrated social media strategy (paid & organic), influencer & UGC marketing, brand development and KPI driven optimization.

I collaborate with cross functional teams and creators to craft compelling campaigns, optimize funnels, and continuously test and learn to scale performance while maintaining a consistent brand voice across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Italian

Advanced

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Specialist at Couple Joy (Mobile App)

September 1, 2025 - Present

Developed and executed digital marketing strategies focused on user acquisition and retention for a mobile app, including Instagram, TikTok, and YouTube campaigns; led performance marketing initiatives with Meta Ads; monitored KPIs such as CPI, CPA, ROAS, conversion rate, and retention; managed and optimized paid campaigns; conducted A/B tests on creatives, audiences, and funnel steps to improve efficiency and scalability; analyzed campaign performance via analytics tools and provided actionable insights to inform optimization decisions.

Social Media Assistant (Internship) at Innovation MKT&IT Marketing Agency

April 1, 2025 - August 31, 2025

Supported social media marketing across multiple platforms; created and scheduled content to increase brand visibility and audience engagement; built monthly content calendars aligned with campaign objectives; optimized social posts and landing pages using SEO best practices to improve organic reach; monitored engagement metrics to support data-driven content optimization.

Social Media Manager at Innovation MKT&IT Marketing Agency

March 1, 2025 - August 31, 2025

Executed integrated social media and digital campaigns for multiple brands across diverse industries; Created digital assets for social media platforms, including short form video content (TikTok, Instagram Reels) and static social media posts, from concept and creative direction to final execution; Developed ad copy and creative assets for paid social campaigns, supporting performance objectives across Meta Ads; Conducted audience and target analysis to inform content strategy, messaging and campaign structure for each brand; Supported influencer marketing initiatives by performing influencer research, selection and briefing; Built structured monthly content calendars; Monitored engagement and campaign metrics.

Brand Identity & Digital Marketing Creator at Freelance

June 1, 2023 - February 28, 2025

Designed and delivered end-to-end brand identity solutions, from brand research and positioning to visual identity systems and brand guidelines; Led the full brand creation process, ensuring coherence between brand values and visual language; Developed and executed digital marketing and social media strategies tailored to client business objectives; Created written, visual and video content to support brand storytelling and positioning; Managed UGC collaborations: research, outreach, briefing, content coordination and performance evaluation.

Brand Identity & Digital Marketing Specialist (Freelance) at Freelance

June 1, 2023 - February 28, 2025

Delivered end-to-end brand identity solutions for small businesses, including visual identity systems and brand guidelines; created digital marketing assets and creatives to support brand positioning and online presence; managed and optimized social media accounts for multiple clients, focusing on engagement and brand consistency; planned and executed content strategies aligned with client marketing objectives; collaborated directly with clients to translate business goals into branding and digital marketing solutions.

Public Relations & Communication Assistant at Iva Berghmann Coaching & Training Marketing Agency

February 1, 2022 - June 30, 2023

Supported day-to-day operations within a marketing agency environment; developed SEO-optimized blog content focused on brand visibility, product promotion and lead generation; created and scheduled targeted social media campaigns using Meta Ads Manager; analyzed KPIs to inform content and communication strategy optimization.