I am a creative and strategic professional with experience in design, marketing, brand development, and commercial expansion within the fashion industry. I have led campaigns, collection launches, visual communication, and brand positioning in international markets, combining creative vision with a commercial mindset. My passion for fashion drives me to stay ahead of trends and continuously develop innovative strategies that resonate with diverse audiences.…

María Vásquez Gutiérrez

I am a creative and strategic professional with experience in design, marketing, brand development, and commercial expansion within the fashion industry. I have led campaigns, collection launches, visual communication, and brand positioning in international markets, combining creative vision with a commercial mindset. My passion for fashion drives me to stay ahead of trends and continuously develop innovative strategies that resonate with diverse audiences.…

Available to hire

I am a creative and strategic professional with experience in design, marketing, brand development, and commercial expansion within the fashion industry. I have led campaigns, collection launches, visual communication, and brand positioning in international markets, combining creative vision with a commercial mindset. My passion for fashion drives me to stay ahead of trends and continuously develop innovative strategies that resonate with diverse audiences.

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Skills

Experience Level

Language

English
Advanced
French
Intermediate

Work Experience

Creative Director & International Sales at PALMAEA SWIMWEAR
February 1, 2023 - Present
Leading the design and marketing departments, overseeing collection development, and expanding international sales.
Designer & International Sales at PALMAEA SWIMWEAR
September 1, 2018 - December 1, 2020
Worked on collection development, quality control, and international market expansion.
Women’s Apparel & Private Labels Buyer at FALABELLA
November 1, 2022 - February 1, 2023
Planned purchases for external brands and executed in-store commercial strategies.
Business Manager at SUTEX – STEAM
May 1, 2021 - March 1, 2022
Led brand positioning strategies and coordinated omnichannel visibility efforts.
Editorial Production Assistant at REVISTA FUSCIA / SOHO
January 1, 2018 - July 1, 2018
Supported editorial productions and assisted in content creation.
Women's Apparel & Private Labels Buyer at FALABELLA
November 1, 2022 - February 1, 2023
Planning purchases and executing in-store commercial strategies while managing supplier negotiations for external brands and private labels.
Head of Marketing & Design at PALMAEA SWIMWEAR
February 1, 2023 - Present
Leading fashion and marketing initiatives, including collection development, campaign execution, and brand positioning in international markets.

Education

Bachelor’s in Fashion Design & Management at Universidad Jorge Tadeo Lozano
January 1, 2014 - January 1, 2018
THE MARKETING PLAN at IE / Coursera
July 1, 2025 - July 30, 2025
Bachelor’s in Fashion Design & Management at Universidad Jorge Tadeo Lozano
January 1, 2014 - January 1, 2018
Course: “THE MARKETING PLAN” at IE / Coursera
January 11, 2030 - July 1, 2025
Bachelor's in Fashion Design & Management at Universidad Jorge Tadeo Lozano
January 1, 2014 - January 1, 2018
THE MARKETING PLAN at IE / Coursera
July 1, 2025 - January 19, 2026
Bachelor's in Fashion Design & Management at Universidad Jorge Tadeo Lozano
January 1, 2014 - January 1, 2018
THE MARKETING PLAN at IE / Coursera
July 1, 2025 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Manufacturing, Consumer Goods

Skills

Experience Level