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I’m María Viñas, an art director and film/campaign creative with a strong brand strategy background and an eye for visual storytelling. I combine thoughtful aesthetics with a strategic, purposeful approach—creating narratives that feel coherent, meaningful, and culturally aware, across institutional communication and cultural projects. Over the years I’ve developed and executed campaigns and content for major brands, coordinating visual identities, digital media, press, strategy, events and social media. I also bring a multidisciplinary creative practice in photography and filmmaking, and I’m especially drawn to projects that don’t just look beautiful, but actively connect with people and make a genuine impact.…I’m María Viñas, an art director and film/campaign creative with a strong brand strategy background and an eye for visual storytelling. I combine thoughtful aesthetics with a strategic, purposeful approach—creating narratives that feel coherent, meaningful, and culturally aware, across institutional communication and cultural projects. Over the years I’ve developed and executed campaigns and content for major brands, coordinating visual identities, digital media, press, strategy, events and social media. I also bring a multidisciplinary creative practice in photography and filmmaking, and I’m especially drawn to projects that don’t just look beautiful, but actively connect with people and make a genuine impact.

María Viñas

Art Director, Film Director, Creative Director, +2

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I’m María Viñas, an art director and film/campaign creative with a strong brand strategy background and an eye for visual storytelling. I combine thoughtful aesthetics with a strategic, purposeful approach—creating narratives that feel coherent, meaningful, and culturally aware, across institutional communication and cultural projects. Over the years I’ve developed and executed campaigns and content for major brands, coordinating visual identities, digital media, press, strategy, events and social media. I also bring a multidisciplinary creative practice in photography and filmmaking, and I’m especially drawn to projects that don’t just look beautiful, but actively connect with people and make a genuine impact.…I’m María Viñas, an art director and film/campaign creative with a strong brand strategy background and an eye for visual storytelling. I combine thoughtful aesthetics with a strategic, purposeful approach—creating narratives that feel coherent, meaningful, and culturally aware, across institutional communication and cultural projects. Over the years I’ve developed and executed campaigns and content for major brands, coordinating visual identities, digital media, press, strategy, events and social media. I also bring a multidisciplinary creative practice in photography and filmmaking, and I’m especially drawn to projects that don’t just look beautiful, but actively connect with people and make a genuine impact.

Available to hire

I’m María Viñas, an art director and film/campaign creative with a strong brand strategy background and an eye for visual storytelling. I combine thoughtful aesthetics with a strategic, purposeful approach—creating narratives that feel coherent, meaningful, and culturally aware, across institutional communication and cultural projects.

Over the years I’ve developed and executed campaigns and content for major brands, coordinating visual identities, digital media, press, strategy, events and social media. I also bring a multidisciplinary creative practice in photography and filmmaking, and I’m especially drawn to projects that don’t just look beautiful, but actively connect with people and make a genuine impact.

Skills

Branding

Social Media Design

Poster

Experience Level

Branding

Expert

Social Media Design

Expert

Poster

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Design / Photo / Illustration (listed tools)

September 1, 2024 - April 30, 2025

Work involving creative production tools for design and image work (Photoshop, Camera Raw, and related illustration/design workflows).

Strategy and Creative (Brand/Campaigns) at Unspecified (clients include Bankinter, MasOrange, Fundación Cris contra el Cáncer)

January 1, 2024 - September 1, 2025

Developed strategy and creative work for clients including Bankinter, MasOrange, and Fundación Cris contra el Cáncer. Produced integrated campaigns and brand storytelling, aligning creative direction across digital and media channels.

Creative Content Director at Unspecified (Spain/brand roles mentioned)

January 1, 2024 - April 1, 2025

Directing and producing creative content and visual communication assets for brand work, with experience in language adaptation and multi-market coordination. Focused on developing cohesive narratives and overseeing creative direction across multiple touchpoints.

Brand Storytelling & Integrated Campaigns (Strategy and Creative)

January 1, 2024 - September 30, 2024

Strategy and creativity for clients such as Bankinter, MásOrange and Fundación Cris contra el Cáncer (Cris Cancer Foundation), integrating campaigns and brand storytelling.

Brand & Communication Strategy / Campaign Coordination at Unspecified

November 1, 2021 - January 1, 2024

Defined and developed brand and communication strategy, coordinated campaigns and content in digital media, press, and social media. Oversaw visual identity supervision, corporate materials and trade marketing actions, and managed teams and brand events organization.

Brand & Communication Strategy / Team Coordination

November 1, 2021 - January 31, 2024

Definition and development of brand and communication strategy; coordination of campaigns and content in digital media, press and social media; supervision of visual identity, corporate materials and trademark marketing actions; team management and organization of brand events.

Creative Strategy & Communication at Unspecified (El Corte Inglés, Guggenheim Bilbao, Grupo PRISA, Instituto de la Mujer, Museo Picasso Málaga)

April 1, 2021 - August 1, 2021

Provided creative strategy and communication for institutional and cultural projects across organizations such as El Corte Inglés, the Guggenheim Bilbao, Grupo PRISA, the Instituto de la Mujer, and Museo Picasso Málaga—covering experience in institutional campaigns and cultural initiatives.

Creative (Campaigns for Pop Pepsi brand in Spain)

April 1, 2021 - August 31, 2021

Creation and development of campaigns for the arrival of the Poppeys brand in Spain, including launch planning and digital communication execution.

Creative Content Director at Islandia / Reared by text

January 1, 2020 - January 1, 2020

Directed creative content and supported production and communication workflows, aligning visuals and messages across channels.

Campaigns / Activations Creator (Brand/Marketing Creative) at Unspecified (Starbucks, Heinz, Movistar, Asisa a and Scalpers)

November 1, 2019 - February 1, 2021

Conceived, developed, and executed campaigns, activations, and initiatives for national and international clients including Starbucks, Heinz, Movistar, Asisa and Scalpers. Delivered creative concepts and end-to-end execution for brand communications.

Campaigns, Activations & Initiatives (Creative)

November 1, 2019 - January 31, 2021

Conceptualization, development, and execution of campaigns, activations and initiatives for national and international clients such as Starbucks, Heinz, Movistar, Asisa and Scalp ers.

Creative Strategy & Communication

July 1, 2019 - February 28, 2021

Creative strategy and communication for cultural and institutional clients, including El Corte Inglés (Guiggenheim Bilbao, Grupo PRISA, Instituto de la Mujer y Museo Picasso Málaga). Experience in institutional campaigns and cultural projects.

Creative Director (Reared by text) at Islandia / Reared by text

January 1, 2015 - January 1, 2019

Creative direction and development of creative content for brand and communication initiatives, with an emphasis on visual identity and narrative consistency.