Available to hire
Marketing Manager with 7 years experience
specialising in all things brand, content and social.
Worked in agencies, start-ups and global companies
with 4 years experience managing teams and started freelancing as a UGC creator in 2025!
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social & Content Lead at Kaplan
May 1, 2022 - January 1, 2026- Lead on all social and content outputs for six of Kaplans brands. E.g. campaign development, creative direction, content production, video creation, podcasts, social
- Oversee the full lifecycle of projects after concept to completion
- Own and manage a six-figure budget, monitoring and optimising spend on TikTok, Meta & LinkedIn
- Devise marketing and content strategies to drive cost effective traffic, engagement, leads, sales and retention KPIs across B2C & B2B audiences
- Work collaboratively with teams such as Product, Sales, Design, UX, SEO and Email, and manage relationships with agencies and freelancers
- Use data and analytics to understand our audience and to inform new creative and strategies
Education
BA (Hons) Media & Communications at Birmingham City University
January 1, 2014 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
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