Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mariel Marthins, a brand-focused Business Development Specialist with a strong foundation in strategic communications and public relations. I translate business goals into compelling brand narratives and drive awareness, engagement, and revenue through integrated marketing, content strategy, and relationship-driven growth initiatives. I’ve built and positioned brands by collaborating with API partners, resellers, and cross-functional teams, and I’m skilled at turning insights into practical, creative solutions that resonate with clients and drive measurable results.…Hi, I’m Mariel Marthins, a brand-focused Business Development Specialist with a strong foundation in strategic communications and public relations. I translate business goals into compelling brand narratives and drive awareness, engagement, and revenue through integrated marketing, content strategy, and relationship-driven growth initiatives. I’ve built and positioned brands by collaborating with API partners, resellers, and cross-functional teams, and I’m skilled at turning insights into practical, creative solutions that resonate with clients and drive measurable results.

Mariel Marthins

Brand Strategist, Marketing Strategist, Social Media Manager, +2





Hi, I’m Mariel Marthins, a brand-focused Business Development Specialist with a strong foundation in strategic communications and public relations. I translate business goals into compelling brand narratives and drive awareness, engagement, and revenue through integrated marketing, content strategy, and relationship-driven growth initiatives. I’ve built and positioned brands by collaborating with API partners, resellers, and cross-functional teams, and I’m skilled at turning insights into practical, creative solutions that resonate with clients and drive measurable results.…Hi, I’m Mariel Marthins, a brand-focused Business Development Specialist with a strong foundation in strategic communications and public relations. I translate business goals into compelling brand narratives and drive awareness, engagement, and revenue through integrated marketing, content strategy, and relationship-driven growth initiatives. I’ve built and positioned brands by collaborating with API partners, resellers, and cross-functional teams, and I’m skilled at turning insights into practical, creative solutions that resonate with clients and drive measurable results.

Available to hire

Hi, I’m Mariel Marthins, a brand-focused Business Development Specialist with a strong foundation in strategic communications and public relations. I translate business goals into compelling brand narratives and drive awareness, engagement, and revenue through integrated marketing, content strategy, and relationship-driven growth initiatives.

I’ve built and positioned brands by collaborating with API partners, resellers, and cross-functional teams, and I’m skilled at turning insights into practical, creative solutions that resonate with clients and drive measurable results.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Business Development Specialist at Nexys

January 1, 2025 - Present

Project manage resellers and API connections within our software. Spearhead outbound business development initiatives with a 25% increase in scheduled software demos. Develop and execute strategic social media and content initiatives to support brand awareness and lead generation. Collaborate with API partners on press releases and external communications to support product integrations and partnerships. Represent the company at national trade shows, strengthening brand visibility and cultivating prospective client relationships. Create promotional content such as videos and flyers to advertise key software features.

Administrative Assistant at Law Offices of Jason Pollack

February 1, 2023 - January 31, 2025

Researched marketing trends and SEO to inform digital campaigns. Strategically marketed legal services to prospective clients through digital campaigns and direct outreach. Effectively persuaded and reassured prospective clients to purchase legal services. Converted warm leads into clients, closing approximately 20% of consultations monthly.

Library Assistant at Camden County Library

March 1, 2017 - February 28, 2023

Created workplace events and managed social media to bolster community outreach. Led patron support during the COVID-19 shutdown for more than 200 residents. Fostered amiable communications and solutions to management during crises. Navigated difficult protocol during the COVID-19 shutdown as liaison between staff and management.