María José González Pérez

Strategy Lead at Starop (Mexican startup)

Led the creation and growth of the consulting services division, tailoring strategic solutions for 24+ B2B accounts across multiple industries. Drove operational improvements and scalable strategies; achieved 30% increase in client retention and 15% upsell progression in the first year. Conducted quarterly business reviews using Tableau and CRM insights to identify risks and surface expansion opportunities. Enhanced CRM workflows and internal reporting to streamline client communications and improve satisfaction. Built long-term relationships with key accounts, driving repeat business and referrals. Managed post-sale lifecycle including renewals, onboarding, satisfaction tracking, and proactive account management to reduce churn. Collaborated with cross-functional teams to deliver high-quality experiences and supported vendor management and on-site execution.

Research Assistant / Program Intern at Instituto Tecnológico y de Estudios Superiores de Monterrey

Conducted research on community engagement with political representatives; analyzed youth perceptions toward local elections; provided actionable recommendations to enhance dialogue between civil society and decision-makers. Assisted with program logistics and event coordination.

Strategy Lead at Star to P (Mexican Start-up)

Led the consulting division, managing end-to-end strategic planning and client success initiatives for 24 accounts. Drove operational improvements and developed scalable strategies to retain and grow key accounts. Spearheaded the creation and growth of the consulting services division, tailoring strategic solutions for 24+ B2B clients across multiple industries. Developed integrated growth strategies that increased client retention and upsell opportunities in the first year. Conducted quarterly business reviews using Tableau and CRM insights, identifying risks and surface expansion opportunities. Enhanced CRM workflows to streamline client communications and improve satisfaction. Built long-term relationships with key accounts to drive repeat business and referrals. Managed post-sale lifecycle including renewals, onboarding, satisfaction tracking, and proactive account management to reduce churn.

Consultant at Zimat, Consultores

Led crisis & media intelligence and strategic communications for government, corporate, and NGO clients. Built relationships with key accounts, delivered PR campaigns, and managed event logistics and vendor coordination to ensure successful execution. Drove client success and growth through proactive communication strategies and stakeholder engagement.

Research Assistant / Event Coordinator at Instituto Tecnológico y de Estudios Superiores de Monterrey

Conducted research, translated official documents, and organized events contributing to the institute’s cultural initiatives. Managed logistics and vendor relationships to ensure smooth event execution. Collaborated with creative and strategy teams to enhance public perception and engagement.

Consultant at Instituto Tecnológico y de Estudios Superiores de Monterrey

Developed communication and marketing strategies, conducted risk analysis, and managed event logistics for high-profile clients. Delivered crisis scenarios and enhanced brand presence through strategic social media management. Tailored communications for governments, corporations, and NGOs; led crisis simulations and real-time response planning, reducing reputational risk exposure by up to 40%.

Consultant, Communications & Marketing at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) – Monterrey Campus

Developed communication and marketing strategies, conducted risk analyses, and managed event logistics for high-profile clients. Played a key role in delivering crisis scenarios and enhancing brand presence through strategic social media management.

Researcher / Translator / Events Coordinator at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Conducted research, translated official documents, and organized events, contributing to the institution's cultural initiatives. Managed logistics and vendor relations to ensure smooth event execution. Translated the institution’s official website from Spanish to English to ensure accurate and culturally relevant communication for international audiences.

Developed communication and marketing strategies, conducted risk analysis, and managed event logistics for high-profile clients. Led crisis-simulation design and real-time response strategies, reducing client reputational risk exposure by up to 40%. Produced daily media monitoring reports using Power BI and Tableau, enabling faster client responses to emerging threats. Created crisis maps and dashboards to strengthen organizational preparedness. Led planning and on-site execution of international events (Coca-Cola World Cup Tour; Forbes Sustainability Summit), overseeing vendor management and stakeholder engagement. Collaborated with creative and strategy teams to boost public perception and media reach through social listening and targeted content proposals.