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I'm a strategic marketing leader who translates data into growth. I specialize in AI-assisted content systems, cross-functional collaboration, and data-driven campaigns that boost engagement and customer acquisition across SaaS, gaming, and media in APAC. I have a track record of local market launches, brand repositioning, and building credible brand narratives with stakeholders from government to international partners. I love turning insights into creative, measurable results and mentoring teams to reach their full potential.…I'm a strategic marketing leader who translates data into growth. I specialize in AI-assisted content systems, cross-functional collaboration, and data-driven campaigns that boost engagement and customer acquisition across SaaS, gaming, and media in APAC. I have a track record of local market launches, brand repositioning, and building credible brand narratives with stakeholders from government to international partners. I love turning insights into creative, measurable results and mentoring teams to reach their full potential.

Marina Akurugoda

Brand Designer, Brand Strategist, Marketing Strategist, +7

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I'm a strategic marketing leader who translates data into growth. I specialize in AI-assisted content systems, cross-functional collaboration, and data-driven campaigns that boost engagement and customer acquisition across SaaS, gaming, and media in APAC. I have a track record of local market launches, brand repositioning, and building credible brand narratives with stakeholders from government to international partners. I love turning insights into creative, measurable results and mentoring teams to reach their full potential.…I'm a strategic marketing leader who translates data into growth. I specialize in AI-assisted content systems, cross-functional collaboration, and data-driven campaigns that boost engagement and customer acquisition across SaaS, gaming, and media in APAC. I have a track record of local market launches, brand repositioning, and building credible brand narratives with stakeholders from government to international partners. I love turning insights into creative, measurable results and mentoring teams to reach their full potential.

Available to hire

I’m a strategic marketing leader who translates data into growth. I specialize in AI-assisted content systems, cross-functional collaboration, and data-driven campaigns that boost engagement and customer acquisition across SaaS, gaming, and media in APAC.

I have a track record of local market launches, brand repositioning, and building credible brand narratives with stakeholders from government to international partners. I love turning insights into creative, measurable results and mentoring teams to reach their full potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Manager at Roar Global

August 1, 2023 - February 1, 2024

Led marketing and communications strategy for experiential campaigns; built AI-assisted content systems and metrics for engagement and acquisition; partnered with cross-functional teams and external vendors to execute high-budget brand activations.

Social Media and Community Manager at Garena Free Fire

April 1, 2022 - July 1, 2023

Implemented centralized content systems for 7 business units; delivered 100+ monthly sign-ups for BrandRadar (SaaS) through content-led funnels and Meta Ads; improved content turnaround times and engagement.

Communications Associate at United Nations Population Fund (UNFPA)

June 1, 2020 - December 1, 2020

Scaled localized social presence; market launch reaching 150k+ followers in month one and 880k+ annual users on Facebook; led growth campaigns including Sri Lanka’s first localized gaming campaign and creator programs.

Social Media Executive at Ogilvy & Mather

April 1, 2018 - August 1, 2019

Planned communications for national-level SRHR programs, aligning with government and international stakeholders; produced survivor-centered digital content for UNFPA Japan, reaching 4,000+ international followers.