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Paragraph 1: Creative and strategic Social Media Manager and on-camera creator with 5+ years of experience leading TikTok-first storytelling, influencer partnerships, and content strategy for lifestyle, luxury, and CPG brands. I’m bilingual in English and Italian, with a strong pulse on platform trends, audience behavior, and brand voice development. Paragraph 2: Known for producing high-performing organic short-form video, building engaged communities, and managing multi-platform campaigns and creator activations with six-figure budgets.…Paragraph 1: Creative and strategic Social Media Manager and on-camera creator with 5+ years of experience leading TikTok-first storytelling, influencer partnerships, and content strategy for lifestyle, luxury, and CPG brands. I’m bilingual in English and Italian, with a strong pulse on platform trends, audience behavior, and brand voice development. Paragraph 2: Known for producing high-performing organic short-form video, building engaged communities, and managing multi-platform campaigns and creator activations with six-figure budgets.

Marina Di Costanzo

PRO

Social Media Manager, Social Media Freelancer, Content Creator, +5

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Paragraph 1: Creative and strategic Social Media Manager and on-camera creator with 5+ years of experience leading TikTok-first storytelling, influencer partnerships, and content strategy for lifestyle, luxury, and CPG brands. I’m bilingual in English and Italian, with a strong pulse on platform trends, audience behavior, and brand voice development. Paragraph 2: Known for producing high-performing organic short-form video, building engaged communities, and managing multi-platform campaigns and creator activations with six-figure budgets.…Paragraph 1: Creative and strategic Social Media Manager and on-camera creator with 5+ years of experience leading TikTok-first storytelling, influencer partnerships, and content strategy for lifestyle, luxury, and CPG brands. I’m bilingual in English and Italian, with a strong pulse on platform trends, audience behavior, and brand voice development. Paragraph 2: Known for producing high-performing organic short-form video, building engaged communities, and managing multi-platform campaigns and creator activations with six-figure budgets.

Available to hire

New York, United States

Paragraph 1: Creative and strategic Social Media Manager and on-camera creator with 5+ years of experience leading TikTok-first storytelling, influencer partnerships, and content strategy for lifestyle, luxury, and CPG brands. I’m bilingual in English and Italian, with a strong pulse on platform trends, audience behavior, and brand voice development.

Paragraph 2: Known for producing high-performing organic short-form video, building engaged communities, and managing multi-platform campaigns and creator activations with six-figure budgets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Work Experience

Freelance Social Media Manager at Cutwater Agency

April 1, 2024 - Present

Lead all organic social content creation, strategy, and copywriting for multiple brands with a TikTok-first approach and consistent weekly output (2-3 posts per week), ensuring a cohesive and engaging presence across platforms. Manage end-to-end social media strategy and production, including video editing, Canva-based templates, graphic design, and calendar planning to align with brand messaging, visual guidelines, and industry trends. Oversee $150K+ in quarterly influencer campaigns, handling sourcing, contract negotiations, and campaign execution to maximize brand awareness and ROI. Create, film, and publish engaging short-form video content, regularly appearing on camera to deliver creator-style hooks and storytelling that drive above-benchmark engagement.

Social Media Manager at Maria Tash

November 1, 2022 - April 1, 2024

Led social media strategy and content creation across platforms, driving 100K+ follower growth on Instagram (750K→850K) through compelling visuals, video content, and community engagement. Developed high-performing content with a strong focus on video, ensuring content aligned with brand aesthetics and platform trends to maximize engagement. Partnered with legal, creative, and paid media teams to streamline campaign execution and asset approvals, maintaining consistency across all brand touchpoints. Managed paid social ads to boost brand awareness and conversions, optimizing campaign performance using Facebook Ads Manager and DASH Hudson, while testing organic-to-action hooks, CTAs, and landing-page angles to improve click-through and conversions. Tracked influencer campaigns across 7 countries and 15 retail locations, leveraging insights to refine strategy and ensure cultural relevance. Created quarterly KPI reports with social analytics tools to measure success, identify trends, an

Social Media Strategist & Coordinator at RK PR (A Finn Partners Company)

October 1, 2020 - December 1, 2022

Managed 5-6 social media accounts simultaneously, each ranging from 5K to 50K followers, ensuring tailored community engagement and brand consistency across Instagram, TikTok, and Facebook. Developed and executed paid social campaigns focused on awareness, engagement, and traffic, managing monthly budgets of $15K-20K through Facebook Ads Manager. Built monthly content calendars and shot lists for photographers, aligning brand messaging with emerging social trends to drive engagement. Led influencer partnerships, sourcing and negotiating contracts to maximize brand exposure and campaign success for CPG brands. Created high-performing video content, capitalizing on Instagram Reels and other formats to enhance reach and engagement. Established and exceeded KPI goals through strategic paid and organic initiatives, consistently optimizing campaigns for performance and ROI. Copywriting for all social posts and assets in both organic and paid campaigns.

Social Media Manager (Freelance) at Cutwater Agency

April 1, 2024 - Present

Lead all organic social content creation, strategy, and copywriting for multiple brands with a TikTok-first approach; ensure cohesive and engaging presence across platforms; weekly output of 2-3 posts.