Marin Adico Stanzo
My name is Marina! I’ve been a Social Media Manager for 6 years, working with CPG brands, retail, jewelry, and luxury brands.
About
My name is Marina! I’ve been a Social Media Manager for 6 years, working with CPG brands, retail, jewelry, and luxury brands. Having worked on both the agency and brand sides of marketing teams, I’ve maintained a well-rounded perspective on how a brand’s social media presence shapes its identity and what it takes to keep audiences continuously engaged in an increasingly oversaturated digital landscape.
From content creation to mapping influencer partnerships, copywriting, video/photo editing, community management, and reporting, I’ve worked independently and collaboratively across all facets of social media. My personal favorite? Ideation and content creation. Social media is a formula (it has an algorithm, after all), and watching your ideas or creations crack the code and gain online traction is the most rewarding and affirming part of the job.
- 6 years' experience
- Joined July 2024
Industry experience
- Retail
- Media & Entertainment
- Consumer Goods
- Professional Services
- Software & Internet
Work experience· 4 roles
Lead all organic social content creation, strategy, and copywriting for multiple brands with a TikTok-first approach; ensure cohesive and engaging presence across platforms; weekly output of 2-3 posts.
Lead all organic social content creation, strategy, and copywriting for multiple brands with a TikTok-first approach and consistent weekly output (2-3 posts per week), ensuring a cohesive and engaging presence across platforms. Manage end-to-end social media strategy and production, including video editing, Canva-based templates, graphic design, and calendar planning to align with brand messaging, visual guidelines, and industry trends. Oversee $150K+ in quarterly influencer campaigns, handling sourcing, contract negotiations, and campaign execution to maximize brand awareness and ROI. Create, film, and publish engaging short-form video content, regularly appearing on camera to deliver creator-style hooks and storytelling that drive above-benchmark engagement.
Led social media strategy and content creation across platforms, driving 100K+ follower growth on Instagram (750K→850K) through compelling visuals, video content, and community engagement. Developed high-performing content with a strong focus on video, ensuring content aligned with brand aesthetics and platform trends to maximize engagement. Partnered with legal, creative, and paid media teams to streamline campaign execution and asset approvals, maintaining consistency across all brand touchpoints. Managed paid social ads to boost brand awareness and conversions, optimizing campaign performance using Facebook Ads Manager and DASH Hudson, while testing organic-to-action hooks, CTAs, and landing-page angles to improve click-through and conversions. Tracked influencer campaigns across 7 countries and 15 retail locations, leveraging insights to refine strategy and ensure cultural relevance. Created quarterly KPI reports with social analytics tools to measure success, identify trends, an
Education
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