Design leader and brand guardian with 8+ years creating brand worlds, packaging redesigns, and cross-platform design systems across packaging, digital, and social. Led end-to-end initiatives from concept and photobriefing through art direction, production collaboration, client presentations, and delivery.

Marina Goba-Rappaport

Design leader and brand guardian with 8+ years creating brand worlds, packaging redesigns, and cross-platform design systems across packaging, digital, and social. Led end-to-end initiatives from concept and photobriefing through art direction, production collaboration, client presentations, and delivery.

Available to hire

Design leader and brand guardian with 8+ years creating brand worlds, packaging redesigns, and cross-platform design systems across packaging, digital, and social. Led end-to-end initiatives from concept and photobriefing through art direction, production collaboration, client presentations, and delivery.

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Experience Level

Expert
Intermediate

Work Experience

Senior Designer at Little Big Brands
April 1, 2025 - Present
Strategic Designer & Art Freelancer (Freelance)
April 1, 2025 - Present
Freelance strategic design and art support for client partnerships listed in resume (including brand and distribution-related engagements).
Senior Designer at 1HQ Brand Agency
August 1, 2022 - April 1, 2025
Led design initiatives from brand world development to packaging redesigns, managing the process from concept to delivery. Developed cross-platform design systems spanning packaging, digital, and social channels for household brands including Q-tips, Talenti Gelato, Vaseline, and Shea Moisture. Created brand worlds, developed photobriefs, art directed photoshoots, and designed product innovations for Vaseline and Talenti Gelato. Led client presentations, nurtured relationships, and served as both a brand guardian and trusted design advisor. Supported creative leadership through mentorship and management of designers and freelancers.
Midweight Designer at 1HQ Brand Agency
January 1, 2021 - August 1, 2022
Owned design from concept to execution for Vitafusion, Violife, and Bling2o. Collaborated closely with comp houses and production partners to ensure high-quality output. Supported photoshoots and art direction for Violife and Country Crock. Helped manage interns and mentor junior designers, fostering collaboration within the design team. Presented creative work to clients and cultivated strong client relationships.
Junior Designer at 1HQ Brand Agency
August 1, 2018 - January 1, 2021
Collaborated with the creative team on packaging and branding explorations for St. Ives, Country Crock, Vaseline, and Bling2o. Designed across multiple touchpoints including brand identity, packaging, social media, and web. Executed the full St. Ives face scrub portfolio refresh, including harmonizing bilingual packs for the Canadian market. Worked closely with senior creatives to craft impactful brand storytelling through design.

Education

BFA, Communications Design at S.I. Newhouse School of Public Communications, Syracuse University
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment