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I'm Marina Ignatenko, a senior media buying and user acquisition manager focused on mobile and web projects. Since 2012 I have built and optimized programmatic campaigns across Facebook, Google Ads, TikTok, Unity Ads and more, backed by strong data tracking with Adjust, AppsFlyer, Firebase and BI tools. I thrive on turning business goals into measurable campaigns and insights that fuel growth. I enjoy collaborating with cross-functional teams to translate strategy into dashboards, tests, and creative executions. I continuously explore new media buying formats and networks to drive profitable growth for both B2C and B2B clients, delivering measurable ROI and scalable performance.…I'm Marina Ignatenko, a senior media buying and user acquisition manager focused on mobile and web projects. Since 2012 I have built and optimized programmatic campaigns across Facebook, Google Ads, TikTok, Unity Ads and more, backed by strong data tracking with Adjust, AppsFlyer, Firebase and BI tools. I thrive on turning business goals into measurable campaigns and insights that fuel growth. I enjoy collaborating with cross-functional teams to translate strategy into dashboards, tests, and creative executions. I continuously explore new media buying formats and networks to drive profitable growth for both B2C and B2B clients, delivering measurable ROI and scalable performance.

Marina Ignatenko

Digital Marketer, Marketing Strategist, Media Coordinator, +2

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I'm Marina Ignatenko, a senior media buying and user acquisition manager focused on mobile and web projects. Since 2012 I have built and optimized programmatic campaigns across Facebook, Google Ads, TikTok, Unity Ads and more, backed by strong data tracking with Adjust, AppsFlyer, Firebase and BI tools. I thrive on turning business goals into measurable campaigns and insights that fuel growth. I enjoy collaborating with cross-functional teams to translate strategy into dashboards, tests, and creative executions. I continuously explore new media buying formats and networks to drive profitable growth for both B2C and B2B clients, delivering measurable ROI and scalable performance.…I'm Marina Ignatenko, a senior media buying and user acquisition manager focused on mobile and web projects. Since 2012 I have built and optimized programmatic campaigns across Facebook, Google Ads, TikTok, Unity Ads and more, backed by strong data tracking with Adjust, AppsFlyer, Firebase and BI tools. I thrive on turning business goals into measurable campaigns and insights that fuel growth. I enjoy collaborating with cross-functional teams to translate strategy into dashboards, tests, and creative executions. I continuously explore new media buying formats and networks to drive profitable growth for both B2C and B2B clients, delivering measurable ROI and scalable performance.

Available to hire

I’m Marina Ignatenko, a senior media buying and user acquisition manager focused on mobile and web projects. Since 2012 I have built and optimized programmatic campaigns across Facebook, Google Ads, TikTok, Unity Ads and more, backed by strong data tracking with Adjust, AppsFlyer, Firebase and BI tools. I thrive on turning business goals into measurable campaigns and insights that fuel growth.
I enjoy collaborating with cross-functional teams to translate strategy into dashboards, tests, and creative executions. I continuously explore new media buying formats and networks to drive profitable growth for both B2C and B2B clients, delivering measurable ROI and scalable performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Advanced

French

Intermediate

Greek, Modern

Beginner

German

Intermediate

Work Experience

Digital Marketing Manager at Marina Ignatenko (Self-employed)

September 1, 2024 - November 14, 2025

Launched multi-channel campaigns for international clients (gaming, e-commerce), including projects such as skin.club and ent.mamboo.games; optimized performance through BI analysis and creative testing; managed programmatic media buying and UA for mobile and web; tracked data with Adjust, AppsFlyer, Firebase and Google Analytics, Grafana.

Senior User Acquisition Manager at AXLEBOLT

September 30, 2024 - September 30, 2024

Set up and launched advertising campaigns for mobile games worldwide (TikTok, Moloco, Unity Ads, Petals Ads, IronSource, Meta, Google Ads); optimized campaigns for ROAS, retention, LTV and ARPU; analyzed complex data from MMPs (Adjust, AppsFlyer, Tableau, Grafana); partnered with design, analytics and project teams; supported TikTok Brand Performance and acquiring paid users; researched new media buying tools and built long-term relationships with advertising networks; implemented new formats and SKAdNetwork to improve iOS attribution accuracy.

Senior User Acquisition Manager at Playneta

May 31, 2021 - May 31, 2021

Built and managed digital advertising campaigns for mobile and web games across Meta, MyTarget, Apple Search Ads, Snapchat, Google Ads, UnityAds, Applovin and TikTok worldwide; optimized ROI, LTV and ARPU; analyzed data from Adjust, AppsFlyer, Grafana and Firebase; coordinated with design and analytics teams; led creative testing and ASO-related tasks; achieved sustainable profitability by launching campaigns from scratch.

Senior Media Buyer at Qmobi

January 31, 2018 - January 31, 2018

Built digital advertising campaigns for mobile (Android/iOS) and web across Meta, Google Ads, MyTarget, Yandex, Pinterest, Twitter and DV360; managed KPIs including CPI, CPA, ROI and LTV; analyzed data via GA and MMPs; coordinated with design and cross-functional teams; implemented and evolved DV360 integration; negotiated with platform managers to improve campaign efficiency.

Senior Programmatic Marketing Manager at RealWeb Digital Agency

April 30, 2017 - April 30, 2017

Full end-to-end campaign management in DSP systems (DV360, Yandex.Auction, MyTarget, Exebid, Getintent) for CIS and EU clients; testing, reporting and analytics; optimization to meet KPIs; supported ad valuations and cross-source data analysis; launched campaigns on multiple exchanges including YouTube; collaborated with sales and account teams.

Development Manager, HR Manager, Assistant Director at Kassiopeia IT

November 1, 2012 - November 1, 2012

Project management for website development, SEO promotion and contextual advertising; client meetings; task setting and monitoring; maintained documentation; contributed to website design and online advertising campaigns.

Project Manager at Dextra IT

August 31, 2011 - August 31, 2011

Maintained and expanded the client base; managed projects for website development, SEO promotion and contextual advertising; set development tasks, monitored implementation; prepared documentation and project reporting.

Development Manager, HR Manager, Assistant Director at Svyaz Ritail

October 1, 2010 - October 1, 2010

Developed trainings on product and sales technology for retail network; conducted training and certification; managed HR; developed motivation system; created corporate documentation.

Project Manager at S-IT IT

November 1, 2009 - November 1, 2009

Maintained and expanded client base; managed website development, SEO and online advertising campaigns; documented processes; project reporting.

Senior Sales Manager at Euroset

July 31, 2008 - July 31, 2008

Documentary support of sales; consulted clients on equipment; developed and maintained client base; merchandising; order formation and reporting; intern supervision and team leadership.