Product Marketing and Communications at Helmholtz-Zentrum Berlin-Brandenburg / Jena, Germany

Developed market positioning for a new startup HIPOLE, enabling unified communications across internal teams and external agencies; improved brand recognition by 20%. Implemented organic digital growth tactics that increased website discovery and social engagement, resulting in a six-month audience growth beyond 150,000 visits. Built strong relationships with clients, sponsors, and researchers through coordinated events and conferences, driving a 30% increase in collaboration requests.

Product Marketing and Communications at Helmholtz-Zentrum Berlin Brandenburg / Jena, Germany

Developed market positioning and messaging for a new startup HIPOLE, ensuring unified communication across internal teams and external agencies, which improved brand recognition by 20%. Implemented organic digital growth tactics that boosted website discovery and social engagement, resulting in a six-month audience increase of over 150,000 visits. Built strong relationships with clients, sponsors, and researchers through coordinated events and conferences, driving a 30% rise in collaboration requests.

E-Commerce Manager at Friedrich Schiller University Jena, Germany

Managed five websites, improved user experience based on data, added new sections and items to ease digital interaction, and coordinated with students and researchers to align content with ongoing offers and promotions. Built partnerships and ensured stock availability and content consistency across platforms.

Digital Marketing Manager at Friedrich Schiller University Jena

Managed five websites, improved UX based on data-driven assessments. Added news sections and items to ease digital interaction with current and prospective students. Created and managed social media marketing campaigns, produced video content to attract new students, told stories about study and career growth opportunities, attracting over 1,000 incoming applications for participation in projects. Established partnerships with Euronews to expand audience reach through videos in seven languages across TV and YouTube, strengthened brand awareness, and contributed to securing €4M+ in grants for further development.

E-commerce Manager at B&R Industrial Automation Moscow

Maintained product availability and inventory efficiency, including forecasting and demand planning for B2B distribution through close collaboration with operations, sales, marketing, and demand planning teams. Co-managed and optimized the regional website by adding product descriptions and photos. Collaborated with sales to optimize product presence at events and ensure local market resonance.

E-Commerce Manager at Agro Chim Invest LLC, Moscow, Russia

Identified drop-off points and optimized website filters and navigation for B2B clients using Google Analytics and other tools; increased purchase conversions by improving order workflow and product presentation. Coordinated with sales, operations and service teams to ensure stock availability and promotional alignment; supported forecasting and demand planning.