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Hi! I'm María Inés Reiche, a UX/UI designer with over 5 years of experience crafting end-to-end digital experiences across SaaS, B2B, and B2C ecosystems. I’m passionate about creating inclusive and accessible designs while building scalable systems that deliver seamless user experiences. Collaborating cross-functionally is where I thrive, and I love applying AI-informed insights to design intuitive workflows that truly delight users and drive business impact. My background spans from user research to prototyping and design system governance. I’ve worked on everything from mobile apps to dashboards, always focused on balancing usability with business goals. I’m excited about leveraging cognitive ergonomics and AI to push the boundaries of product design and create solutions that resonate deeply with users.…Hi! I'm María Inés Reiche, a UX/UI designer with over 5 years of experience crafting end-to-end digital experiences across SaaS, B2B, and B2C ecosystems. I’m passionate about creating inclusive and accessible designs while building scalable systems that deliver seamless user experiences. Collaborating cross-functionally is where I thrive, and I love applying AI-informed insights to design intuitive workflows that truly delight users and drive business impact. My background spans from user research to prototyping and design system governance. I’ve worked on everything from mobile apps to dashboards, always focused on balancing usability with business goals. I’m excited about leveraging cognitive ergonomics and AI to push the boundaries of product design and create solutions that resonate deeply with users.

María Inés Reiche

UX Designer, UI Designer, Product Designer, +2

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Hi! I'm María Inés Reiche, a UX/UI designer with over 5 years of experience crafting end-to-end digital experiences across SaaS, B2B, and B2C ecosystems. I’m passionate about creating inclusive and accessible designs while building scalable systems that deliver seamless user experiences. Collaborating cross-functionally is where I thrive, and I love applying AI-informed insights to design intuitive workflows that truly delight users and drive business impact. My background spans from user research to prototyping and design system governance. I’ve worked on everything from mobile apps to dashboards, always focused on balancing usability with business goals. I’m excited about leveraging cognitive ergonomics and AI to push the boundaries of product design and create solutions that resonate deeply with users.…Hi! I'm María Inés Reiche, a UX/UI designer with over 5 years of experience crafting end-to-end digital experiences across SaaS, B2B, and B2C ecosystems. I’m passionate about creating inclusive and accessible designs while building scalable systems that deliver seamless user experiences. Collaborating cross-functionally is where I thrive, and I love applying AI-informed insights to design intuitive workflows that truly delight users and drive business impact. My background spans from user research to prototyping and design system governance. I’ve worked on everything from mobile apps to dashboards, always focused on balancing usability with business goals. I’m excited about leveraging cognitive ergonomics and AI to push the boundaries of product design and create solutions that resonate deeply with users.

Available to hire

Hi! I’m María Inés Reiche, a UX/UI designer with over 5 years of experience crafting end-to-end digital experiences across SaaS, B2B, and B2C ecosystems. I’m passionate about creating inclusive and accessible designs while building scalable systems that deliver seamless user experiences. Collaborating cross-functionally is where I thrive, and I love applying AI-informed insights to design intuitive workflows that truly delight users and drive business impact.

My background spans from user research to prototyping and design system governance. I’ve worked on everything from mobile apps to dashboards, always focused on balancing usability with business goals. I’m excited about leveraging cognitive ergonomics and AI to push the boundaries of product design and create solutions that resonate deeply with users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Spanish; Castilian

Fluent

German

Intermediate

Norwegian

Intermediate

Work Experience

UX/UI Designer at Cognits

November 1, 2023 - February 28, 2025

Designed wireframes, prototypes, and high-fidelity interfaces for web and mobile apps. Led workshops and presentations for stakeholders. Developed mood boards, design templates, and style guides. Defined visual direction by creating scalable components, tokens, color palettes, and patterns for product ecosystems. Conducted user research, usability testing, and data-driven iterations. Collaborated with cross-functional teams including product managers, developers, and marketers to deliver seamless user experiences. Applied design thinking methodologies to ensure intuitive, user-centered solutions and accessibility compliance (WCAG).

UX/UI Designer at Cognits

November 1, 2023 - February 28, 2025

Designed wire frames, prototypes, and high-fidelity interfaces for web and mobile apps. Led workshops and presentations for stakeholders. Developed mood boards, design templates, and style guides. Defined the visual direction of the design system by creating scalable components, tokens, color palettes, and patterns for product ecosystems. Conducted user research, usability testing, and data-driven iterations. Collaborated with cross-functional teams to deliver seamless user experiences. Applied design thinking methodologies to create intuitive, user-centered solutions ensuring accessibility (WCAG), usability, and consistency.

Product Designer at Devsu

July 1, 2023 - July 31, 2024

Designed and iterated SaaS platform features, dashboards, and flows with a focus on usability and business goals. Created and maintained a multi-product design system across teams to improve speed and consistency. Conducted end-to-end user interviews, testing sessions, and design validations with internal stakeholders. Partnered closely with developers and product managers to align roadmaps, specs, and handoffs in Agile cycles.

Product Designer at Devsu

July 1, 2023 - July 31, 2024

Designed and iterated SaaS platform features, dashboards, and flows focusing on usability and business goals. Created and maintained a multi-product design system improving speed and consistency. Conducted end-to-end user interviews, testing sessions, and design validations with internal stakeholders. Partnered closely with developers and product managers to align roadmaps, specs, and handoffs in Agile cycles.

UX/UI Designer at 3Pillar Global

January 1, 2022 - March 31, 2023

Led visual and interaction design of key features for a customer engagement platform. Built prototypes for testing onboarding and engagement flows, improving conversion and retention metrics. Facilitated discovery workshops and defined user journeys with product teams. Scaled atomic design principles into reusable components for faster feature rollout.

UX/UI Designer at 3Pillar Global

January 1, 2022 - March 31, 2023

Led the visual and interaction design of key features for a customer engagement platform. Built prototypes for testing onboarding and engagement flows to improve conversion and retention metrics. Facilitated discovery workshops and defined user journeys with product teams. Scaled atomic design principles into reusable components for faster feature rollout.

UX/UI Designer at Tribal

May 1, 2021 - December 31, 2021

Delivered visually consistent and responsive interfaces across web products. Worked on micro-interactions, visual flows, and motion specs for development implementation. Supported product and marketing teams in rapid iteration cycles.

UX/UI Designer at Tribal

May 1, 2021 - December 31, 2021

UX/UI Designer at Guatemala.com

October 1, 2020 - October 31, 2021

Conducted discovery and journey mapping to define product scope. Collaborated on brand-to-product transitions for startups and e-commerce platforms. Designed interfaces from sketch to prototype, validated through remote usability testing. Led accessibility reviews and redesigned screens for WCAG compliance. Developed internal design templates and a lightweight design system for multi-product consistency.

UX/UI Designer at Guatemala.com

October 1, 2020 - October 31, 2021

Graphic Designer at Advertising agencies / own tech company

January 1, 2016 - December 31, 2020

Started career working as a Graphic Designer in advertising agencies creating brand identities, marketing ads, and editorial design for major brands in Guatemala. Later, ran own tech company with associates leading the design department focused on digital products for web apps.