I'm Mario Elías Díaz, an Art Director and Senior Graphic Designer with 12+ years of experience in branding, graphic design, illustration, and creative direction for national and international brands. I specialize in brand development, illustration-driven visual systems, and end-to-end creative execution across digital and commercial environments. I lead visual identity projects, craft packaging and campaigns, and collaborate with cross-functional teams to bring concepts to market.

Mario Elías Díaz

I'm Mario Elías Díaz, an Art Director and Senior Graphic Designer with 12+ years of experience in branding, graphic design, illustration, and creative direction for national and international brands. I specialize in brand development, illustration-driven visual systems, and end-to-end creative execution across digital and commercial environments. I lead visual identity projects, craft packaging and campaigns, and collaborate with cross-functional teams to bring concepts to market.

Available to hire

I’m Mario Elías Díaz, an Art Director and Senior Graphic Designer with 12+ years of experience in branding, graphic design, illustration, and creative direction for national and international brands.

I specialize in brand development, illustration-driven visual systems, and end-to-end creative execution across digital and commercial environments. I lead visual identity projects, craft packaging and campaigns, and collaborate with cross-functional teams to bring concepts to market.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Beginner

Work Experience

Head of Design at Craf Brands
May 1, 2025 - Present
Creative direction of packaging and label design, including illustration-based systems. Development of visual identities for events, brand activations, and experiential marketing. Design of commercial presentations and point-of-sale (POS) materials. Creation of brand merchandising and social media visual content. Animation and editing of audiovisual pieces for digital platforms.
University Professor – Branding & Illustration at USIL (Universidad San Ignacio de Loyola)
March 1, 2022 - December 1, 2024
Professor of branding and illustration; web and visual design; responsible for designing and adapting assets for local and international platforms. Creation of audiovisual content for physical retail, seasonal campaigns, and brand activations. Photo retouching, illustration, and static assets for daily use across digital channels.
Senior Graphic Web Designer at Browns Shoes Inc.
November 1, 2021 - April 1, 2023
Digital graphic designer for the e-commerce and commercial digital division; development of high-impact digital and seasonal campaigns; web adaptations for leading national brands and products.
Senior Graphic Designer at El Comercio
February 1, 2020 - March 1, 2022
Senior Graphic Designer responsible for design and asset production for daily use across digital channels (role description derived from resume context; specific duties not listed).

Education

Master’s Degree in Graphic Design & Illustration at USIL
January 11, 2030 - January 1, 2021
Bachelor’s Degree in Graphic Design at USIL
January 11, 2030 - January 1, 2016
Secondary Education at La Inmaculada - San Luis Rey
January 11, 2030 - January 1, 2006
Master’s Degree in Graphic Design & Illustration at USIL
January 11, 2030 - January 1, 2021
Bachelor’s Degree in Graphic Design at USIL
January 11, 2030 - January 1, 2016
Secondary Education at La Inmaculada - San Luis Rey
January 11, 2030 - January 1, 2006

Qualifications

Data Storytelling Course focused on strategy integration, data visualization, and narrative
January 11, 2030 - January 1, 2026
Digital Product Design - Specialized program in digital product design
January 11, 2030 - January 1, 2026
Data Storytelling Course focused on strategy integration, data visualization, and narrative
January 1, 2026 - January 9, 2026
Digital Product Design Specialized program
January 1, 2026 - January 9, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Manufacturing, Other