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I developed a versatile profile across management, business development and marketing, with a focus on sustainability and innovation. Through academic projects and internships, I strengthened skills in strategic analysis, project management, customer relations and digital tools. I bring adaptability, proactivity and an international mindset, and I am now looking to contribute to dynamic and purpose-driven organizations.…I developed a versatile profile across management, business development and marketing, with a focus on sustainability and innovation. Through academic projects and internships, I strengthened skills in strategic analysis, project management, customer relations and digital tools. I bring adaptability, proactivity and an international mindset, and I am now looking to contribute to dynamic and purpose-driven organizations.

Mario Festosi

Brand Strategist, Content Strategist, Marketing Strategist, +4

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I developed a versatile profile across management, business development and marketing, with a focus on sustainability and innovation. Through academic projects and internships, I strengthened skills in strategic analysis, project management, customer relations and digital tools. I bring adaptability, proactivity and an international mindset, and I am now looking to contribute to dynamic and purpose-driven organizations.…I developed a versatile profile across management, business development and marketing, with a focus on sustainability and innovation. Through academic projects and internships, I strengthened skills in strategic analysis, project management, customer relations and digital tools. I bring adaptability, proactivity and an international mindset, and I am now looking to contribute to dynamic and purpose-driven organizations.

Available to hire

I developed a versatile profile across management, business development and marketing, with a focus on sustainability and innovation.
Through academic projects and internships, I strengthened skills in strategic analysis, project management, customer relations and digital tools. I bring adaptability, proactivity and an international mindset, and I am now looking to contribute to dynamic and purpose-driven organizations.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Sales Representative at La Reggia Outlet Center

January 1, 2019 - January 1, 2020

Solitary management of a temporary shop; learned company processes in administration, accounting, and reporting; used Excel for basic data entry and financial tasks.

Creative & Digital Strategy Consultant at Il Ceramicas SRL (Freelance)

January 1, 2020 - Present

Freelance; developed digital content strategies for SMEs across social media platforms; produced video content and managed end-to-end digital campaigns; supported brand positioning, audience engagement and content performance analysis. Collaborated with clients on messaging, visual identity and campaign objectives. Used AI-powered tools for content creation, research and workflow optimization. Tools used include Canva, CRM (Salesforce – basic); video editing; presentation design.

Education

Master's Degree in Management for Sustainable Firms; Specialization in Marketing and Digital Transformation; Thesis: 'Smart but Dirty: The Hidden Environmental and Cognitive Costs of Algorithmic Intelligence' at Università degli Studi di Napoli Federico II

January 1, 2019 - January 1, 2023

Bachelor's Degree in Economics; Administration and Management of Enterprises; Thesis: Neuro Marketing: Opportunities and Critical Issues at UMA - Universidad de Málaga (Spain)

January 1, 2021 - January 1, 2022

Liceo Scientifico at Liceo Scientifico (Italy)

January 1, 2014 - January 1, 2019