MH

Mariona Hidalgo

Available to hire

Marketing & Social Media Manager with experience in growing museum and brand communities across Instagram, TikTok, and other platforms.

About

Marketing & Social Media Manager with experience in growing museum and brand communities across Instagram, TikTok, and other platforms. Specialised in cross-platform campaign execution, content production, and KPI reporting for founders and teams.

Coordinating end-to-end brand projects from strategy to creative production, with strong stakeholder management and workflow optimisation. Also co-founder of a cultural startup delivering 10+ art events to strengthen community engagement.

  • 4 years' experience
  • Joined July 2026

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishAdvanced
  • GermanBeginner
  • DutchBeginner

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Retail
  • Travel & Hospitality

Work experience

Marketing & Social Media Manager · Museum Villa AmsterdamJul 2025 – May 2026 · 11 mos

Grew Instagram to 6,000 followers within the first three months of opening by building cross-platform social media strategies and managing channels. Authored the brand guide from scratch and acted as full creative producer, coordinating photo and video production for campaigns. Oversaw cross-channel initiatives and built comprehensive KPI reporting dashboards for the team and founders.

Brand & Campaign Marketer · Felyx (by Cooltra)Jul 2023 – Jun 2025 · 2 yrs

Led end-to-end brand projects including content production and social media execution while collaborating closely with leadership to scale brand consistency. Optimised project workflows and timelines to ensure smooth collaboration across creative and operational stakeholders.

Marketing Executive · Moco MuseumJul 2021 – Jun 2023 · 2 yrs

Grew TikTok from 2,000 to 50,000 followers using a targeted social-first content strategy. Executed museum-wide campaigns and digital content strategies across major platforms, creating high-converting assets for paid media.

Education

Bachelor's degree (Hospitality & Marketing) + Event Marketing Management minor · Universitat de Girona (Euroaula)2030 – 2026
Event Marketing Management minor · Tio University of Applied Sciences2030 – 2026

Certifications and awards

Event Marketing Management (minor)2030 – 2026

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