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Hi, I’m Marion Tafoiry, a Digital Marketing Strategist specializing in Paid Media and international growth. I’ve spent 10 years driving results in international eCommerce, SaaS, and consumer brands, leading marketing initiatives at Glopal and partnering with Nestlé, Accor, and Amazon. I excel at turning demand generation into purchase, from SEO/SEM/SMO to content planning and campaign execution. I’ve hired and mentored up to five team members and external partners, and I’m seeking a part-time opportunity to maximize your Paid Media strategy and help you hit your business goals.…Hi, I’m Marion Tafoiry, a Digital Marketing Strategist specializing in Paid Media and international growth. I’ve spent 10 years driving results in international eCommerce, SaaS, and consumer brands, leading marketing initiatives at Glopal and partnering with Nestlé, Accor, and Amazon. I excel at turning demand generation into purchase, from SEO/SEM/SMO to content planning and campaign execution. I’ve hired and mentored up to five team members and external partners, and I’m seeking a part-time opportunity to maximize your Paid Media strategy and help you hit your business goals.

Marion Tafoiry

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I’m Marion Tafoiry, a Digital Marketing Strategist specializing in Paid Media and international growth. I’ve spent 10 years driving results in international eCommerce, SaaS, and consumer brands, leading marketing initiatives at Glopal and partnering with Nestlé, Accor, and Amazon. I excel at turning demand generation into purchase, from SEO/SEM/SMO to content planning and campaign execution. I’ve hired and mentored up to five team members and external partners, and I’m seeking a part-time opportunity to maximize your Paid Media strategy and help you hit your business goals.…Hi, I’m Marion Tafoiry, a Digital Marketing Strategist specializing in Paid Media and international growth. I’ve spent 10 years driving results in international eCommerce, SaaS, and consumer brands, leading marketing initiatives at Glopal and partnering with Nestlé, Accor, and Amazon. I excel at turning demand generation into purchase, from SEO/SEM/SMO to content planning and campaign execution. I’ve hired and mentored up to five team members and external partners, and I’m seeking a part-time opportunity to maximize your Paid Media strategy and help you hit your business goals.

Available to hire

Hi, I’m Marion Tafoiry, a Digital Marketing Strategist specializing in Paid Media and international growth. I’ve spent 10 years driving results in international eCommerce, SaaS, and consumer brands, leading marketing initiatives at Glopal and partnering with Nestlé, Accor, and Amazon.

I excel at turning demand generation into purchase, from SEO/SEM/SMO to content planning and campaign execution. I’ve hired and mentored up to five team members and external partners, and I’m seeking a part-time opportunity to maximize your Paid Media strategy and help you hit your business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Portuguese

Advanced

Work Experience

International Marketing Lead at Glopal

April 1, 2021 - Present

Grow international revenue by 80% YoY for about 50 ecommerce brands. Responsibilities include sales analysis per country, market trend studies, paid campaigns on Google and Meta, SEO site reviews, and coordinating a marketing calendar per top market. Proposed automation of recurring Google Ads and Meta optimizations via scripts with the engineering team. Analyzed campaigns and site performance (GA4, Google Trends) to spot missed opportunities. Built the Glopal B2B lead acquisition strategy (2x qualified leads and 24% CPL YoY). Led campaign performance tracking (GTM, GA4, HubSpot, DataStudio) and produced training for internal teams on the Glopal marketing solution.

Paid Media Lead at The Access Group

January 1, 2019 - December 31, 2021

Established the paid media strategy (Google Ads, Display, Paid Social via Marin) executed by an external agency to deliver leads. Achieved +50% leads and -20% CPL QoQ. Created a paid social campaigns roadmap with audience and creative testing, leveraging latest platform features and custom audiences. Collaborated with Marketing & Content teams across multiple industries; developed integrated inbound campaigns to improve Traffic, New Users and Leads using Marketo. Led content improvement projects and built analytics dashboards in Tableau for cross-stakeholder reporting.

Paid Search Manager at Mindshare WPP Group

January 1, 2017 - December 31, 2019

Team manager of 5 Account Executives; responsible for Sage campaign performance. Delivered a Drum Award-winning B2B PPC campaign with improved metrics: +47% CTR, +26% CR, -28% CPA. Managed Nestlé UK PPC across multiple markets (UK, DE, SE, IT, ES, BR, US, AU) including eRetail, audits, optimization and A/B testing; delivered content strategy and analytics; coordinated global projects for Accor Hotel; upsold projects and contributed to new business pitches.

Paid Media Analyst at GreenLight Digital & Syzygy (WPP)

January 1, 2015 - December 31, 2016

Managed Paid Search campaigns for NESPRESSO FR, BE and PT (Search, Remarketing, Display, Shopping, Gmail, YouTube) with a yearly budget over £1M. Built, optimized and reported on PPC campaigns; supported AVIS campaigns; performed campaign analytics and optimization using 3rd-party platforms.

Seller Support Associate at Amazon

January 1, 2013 - December 31, 2015

Assisted sellers on Amazon.fr, maintaining performance metrics; elected MVP of Q1 2014; trained new hires for Seller Support; managed relationships with VIP sellers.