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Performance marketing specialist with 3 years of experience managing paid media budgets across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Ads — both in-house and agency side. At Boylesports, I manage ~€400,000/month in performance marketing focused on new customer acquisition across the UK and Ireland. My day-to-day goes beyond campaign management: I build AI-driven automation agents and scripts that eliminate manual work and improve account performance at scale. Before that, I spent a year at Tidart in Madrid handling Real Madrid's paid media (~€250,000/month) alongside their sponsors — BMW, Sanitas, Codere, Abbott — plus e-commerce accounts on Meta and Google Ads. I work with a CPA vs LTV mindset, not just volume. And I use Tableau and GA4 daily to turn data into decisions, not just reports. Based in Spain. Available for international contractor arrangements.…Performance marketing specialist with 3 years of experience managing paid media budgets across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Ads — both in-house and agency side. At Boylesports, I manage ~€400,000/month in performance marketing focused on new customer acquisition across the UK and Ireland. My day-to-day goes beyond campaign management: I build AI-driven automation agents and scripts that eliminate manual work and improve account performance at scale. Before that, I spent a year at Tidart in Madrid handling Real Madrid's paid media (~€250,000/month) alongside their sponsors — BMW, Sanitas, Codere, Abbott — plus e-commerce accounts on Meta and Google Ads. I work with a CPA vs LTV mindset, not just volume. And I use Tableau and GA4 daily to turn data into decisions, not just reports. Based in Spain. Available for international contractor arrangements.

Mario Soblechero Sanchez

Performance Marketer, Digital Marketer, Growth Marketer, +5

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Performance marketing specialist with 3 years of experience managing paid media budgets across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Ads — both in-house and agency side. At Boylesports, I manage ~€400,000/month in performance marketing focused on new customer acquisition across the UK and Ireland. My day-to-day goes beyond campaign management: I build AI-driven automation agents and scripts that eliminate manual work and improve account performance at scale. Before that, I spent a year at Tidart in Madrid handling Real Madrid's paid media (~€250,000/month) alongside their sponsors — BMW, Sanitas, Codere, Abbott — plus e-commerce accounts on Meta and Google Ads. I work with a CPA vs LTV mindset, not just volume. And I use Tableau and GA4 daily to turn data into decisions, not just reports. Based in Spain. Available for international contractor arrangements.…Performance marketing specialist with 3 years of experience managing paid media budgets across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Ads — both in-house and agency side. At Boylesports, I manage ~€400,000/month in performance marketing focused on new customer acquisition across the UK and Ireland. My day-to-day goes beyond campaign management: I build AI-driven automation agents and scripts that eliminate manual work and improve account performance at scale. Before that, I spent a year at Tidart in Madrid handling Real Madrid's paid media (~€250,000/month) alongside their sponsors — BMW, Sanitas, Codere, Abbott — plus e-commerce accounts on Meta and Google Ads. I work with a CPA vs LTV mindset, not just volume. And I use Tableau and GA4 daily to turn data into decisions, not just reports. Based in Spain. Available for international contractor arrangements.

Available to hire

Performance marketing specialist with 3 years of experience managing paid media budgets across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Ads — both in-house and agency side.
At Boylesports, I manage ~€400,000/month in performance marketing focused on new customer acquisition across the UK and Ireland. My day-to-day goes beyond campaign management: I build AI-driven automation agents and scripts that eliminate manual work and improve account performance at scale.
Before that, I spent a year at Tidart in Madrid handling Real Madrid’s paid media (~€250,000/month) alongside their sponsors — BMW, Sanitas, Codere, Abbott — plus e-commerce accounts on Meta and Google Ads.
I work with a CPA vs LTV mindset, not just volume. And I use Tableau and GA4 daily to turn data into decisions, not just reports.
Based in Spain. Available for international contractor arrangements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

SENIOR PPC Executive at BOYLE Sports

March 25, 2024 - Present

• Manage and optimize €370K+ monthly paid media budget across Google Ads, Apple Search Ads, Bing Ads, and App Campaigns • Analyze large datasets using Tableau and GA4 to identify performance trends and optimization opportunities • Lead campaign strategies based on data-driven insights, testing and implementing improvements to maximize ROI • Collaborate closely with SEO, paid social, creative, and campaign planning teams to align cross-channel strategies • Conduct daily search term reviews and A/B testing to improve campaign efficiency and reduce CPA • Lead creative briefings and partner with design teams to develop high-performing ad assets • Optimize bidding strategies using AI-driven tools (Target CPA, Target ROAS, Smart Bidding) • Track and report on key performance metrics (CPA, ROAS, CTR, conversion rate) to stakeholders

Paid Media & Digital Marketing Specialist at Freelance / Multiple Clients

March 1, 2024 - Present

Lead paid media strategy and management for Google Ads, Meta Ads, and TikTok Ads across markets, delivering ROAS above targets. Built end-to-end funnel campaigns, with weekly performance reporting in Excel and Google Data Studio. Collaborated with design teams on creatives and briefs. Notable campaigns for Real Madrid and Palladium Hotel Group. Scaled mobile app campaigns (UAC) to 1.6M+ spend, acquiring 8,470 users at a €193 CPA with 170% ROAS. Managed Google Ads spend of €7.5M+ over two years, delivering 42,000+ first-time depositors at an average CPA of €180 and 55%+ ROAS against a 30% benchmark. Drove YoY growth in the UK market; launched TikTok Ads for a luxury hotel client achieving cost per lead of €1–€2. Delivered end-to-end paid media programs across search, social, and apps.

Digital Marketing Executive at Tidart Digital Marketing Agency

February 6, 2023 - February 15, 2024

• Managed multi-channel paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok Ads, Microsoft Ads, and Twitter for high-profile clients • Delivered strategic consulting and daily performance reports using Excel, Google Data Studio (Looker Studio), and GA4 • Managed budgets and optimized campaigns for diverse clients including Real Madrid and Palladium Hotel Group • Developed and executed paid social strategies, including audience targeting, LAL audiences, and budget allocation • Maintained direct client communication and provided custom consulting aligned with business objectives • Achieved exceptional results for luxury hospitality clients through data-driven campaign optimization