Paid Media & Digital Marketing Specialist at Freelance / Multiple Clients

Lead paid media strategy and management for Google Ads, Meta Ads, and TikTok Ads across markets, delivering ROAS above targets. Built end-to-end funnel campaigns, with weekly performance reporting in Excel and Google Data Studio. Collaborated with design teams on creatives and briefs. Notable campaigns for Real Madrid and Palladium Hotel Group. Scaled mobile app campaigns (UAC) to 1.6M+ spend, acquiring 8,470 users at a €193 CPA with 170% ROAS. Managed Google Ads spend of €7.5M+ over two years, delivering 42,000+ first-time depositors at an average CPA of €180 and 55%+ ROAS against a 30% benchmark. Drove YoY growth in the UK market; launched TikTok Ads for a luxury hotel client achieving cost per lead of €1–€2. Delivered end-to-end paid media programs across search, social, and apps.

SENIOR PPC Executive at BOYLE Sports

• Manage and optimize €370K+ monthly paid media budget across Google Ads, Apple Search Ads, Bing Ads, and App Campaigns • Analyze large datasets using Tableau and GA4 to identify performance trends and optimization opportunities • Lead campaign strategies based on data-driven insights, testing and implementing improvements to maximize ROI • Collaborate closely with SEO, paid social, creative, and campaign planning teams to align cross-channel strategies • Conduct daily search term reviews and A/B testing to improve campaign efficiency and reduce CPA • Lead creative briefings and partner with design teams to develop high-performing ad assets • Optimize bidding strategies using AI-driven tools (Target CPA, Target ROAS, Smart Bidding) • Track and report on key performance metrics (CPA, ROAS, CTR, conversion rate) to stakeholders