Available to hire
I specialise in building and leading high performing creative teams that deliver exceptional visual work, from brand identity and campaign direction to content production and visual strategy. Throughout my career, I’ve directed the creative output for internationally recognised brands including OMNIA Dayclub Bali, Hakkasan Jakarta, Sake no Hana, Desa Kitsune, and Savaya Bali, managing everything from brand systems and marketing collaterals to photography, videography, and social content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Indonesian
Fluent
Work Experience
Creative Design Manager at SAVAYA Group - KAJA Group
December 31, 2024 - August 20, 2025Responsible for overseeing creative design for multiple venues including SAVAYA Bali, Desa Kitsune Bali, CHAO CHAO Jakarta, Nineteen Jakarta, and ZAZZY’S Pizza Bali. Duties include creating and developing event artwork, campaign creative and production, visual strategy, corporate branding identity collateral, promotion tools and marketing kits, social media collaterals and content, and managing photography and videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - August 20, 2025Managed creative design efforts for venues such as OMNIA Dayclub Bali, Sake no Hana Bali, and Hakkasan Jakarta. Responsibilities included creating and developing event artwork and collaterals, campaign creative and production, visual strategy, corporate branding identity collateral, promotion tools and marketing kits, social media collaterals and contents, and managing photography and videography production.
Design Manager at Sea Vu Play
July 31, 2017 - August 20, 2025Led design management by creating and developing event artwork and collaterals, campaign creative and production, visual strategy, controlling production cost, developing promotion tools and marketing kits, managing social media collaterals and content, and overseeing photography and videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 28, 2016 - August 20, 2025Directed creative operations for venues including Hu’u Bar, Hu’u Villas, and Hu’u Bistro. Key responsibilities were creating and developing event artwork and collaterals, campaign creative and production, visual strategy, controlling production cost, designing promotion tools and marketing kits, managing social media collaterals and contents, and supervising photography and videography production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 30, 2014 - August 20, 2025Developed business plans, sales forecasts, and buying budgets. Set brand sales targets and individual store sales targets, conducted pricing research and setup, managed inventory control, created marketing and promotion plans, oversaw brand operations, managed a team consisting of merchandiser, admin, designer, and visual merchandiser, maintained strong relationships with principals, and managed checklists and schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 31, 2012 - August 20, 2025Led the design department including graphic support and store design sub-departments. Responsibilities included creating and developing store design concepts, graphic support and promotional graphics, in-house apparel and accessories design and production, creating SOPs for the design department, managing checklists and schedules, conducting photo sessions for brand images, and collaborating with the business development team.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 31, 2008 - August 20, 2025Designed apparel and accessories, oversaw local and international production processes, developed marketing kits and promotion tools to support brands, and managed photo sessions for brand images.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 31, 2006 - August 20, 2025Developed magazine and book design concepts, supervised Graphic Designers, worked on design and layout development for magazines and books, created illustration artworks, managed checklists and schedules, and organized photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 31, 2005 - August 20, 2025Designed magazines and books, produced illustration artworks for magazines, managed photo sessions for fashion spreads, designed marketing kits and promotion tools for clients, and created supporting graphic materials for video editing.
Creative Design Manager at SAVAYA Group - KAJA Group
December 31, 2024 - August 27, 2025Managed creative design for several venues including SAVAYA Bali, Desa Kitsune Bali, CHAO CHAO Jakarta, Nineteen Jakarta, ZAZZY’S Pizza Bali. Responsible for creating and developing event artwork and collaterals, campaign creative and production, visual strategy, corporate branding, promotion tools, marketing kits, social media content, and managing photography and videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - August 27, 2025Worked on creative design management for venues such as OMNIA Dayclub Bali, Sake no Hana Bali, Hakkasan Jakarta. Duties included creating and developing event artwork and collaterals, campaign creative and production, visual strategies, corporate branding, promotion tools, social media content, and managing photography and videography production.
Design Manager at Sea Vu Play
July 31, 2017 - August 27, 2025Responsible for creating and developing event artwork and collaterals, campaign creative and production, visual strategies, controlling production costs, promotion tools, marketing kits, social media collaterals and contents, and managing photography and videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 29, 2016 - August 27, 2025Handled creative direction for Hu’u Bar, Hu’u Villas, Hu’u Bistro including creating and developing event artwork and collaterals, campaign creative and production, visual strategies, controlling production costs, promotion and marketing kits, social media contents, and managing photography and videography production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 30, 2014 - August 27, 2025Created and developed business plans, sales forecasts, buying budgets, and marketing plans. Managed brand operations and a team including merchandisers, admins, designers, and visual merchandisers. Maintained relationships with principals and managed inventory and pricing.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 31, 2012 - August 27, 2025Led design department including store design concepts, graphic support, promotional graphics, in-house apparel brand design and production, accessories design and production. Managed two sub-departments: Graphic Support and Store Design, developed SOPs, checklists, schedules, and coordinated photo sessions for brand imaging.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 31, 2008 - August 27, 2025Designed apparel and accessories, oversaw local and international production processes, developed marketing kits and promotional tools, and managed photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 31, 2006 - August 27, 2025Developed magazine and book design concepts, supervised graphic designers, involved in design and layout development, created illustration artworks, managed checklists and schedules, and coordinated fashion spread photo sessions.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 31, 2005 - August 27, 2025Designed magazines and books, created illustration artworks, managed fashion spread photo sessions, designed marketing kits and promotional tools, and created supporting graphic materials for video editing.
Creative Design Manager at SAVAYA Group - KAJA Group
December 31, 2024 - September 22, 2025Responsible for creating and developing event artwork and collaterals, campaign creative and production, and overall visual strategy. Built corporate branding identities and marketing toolkits, produced social media content, and supervised photography and videography production for SAVAYA Group venues across Bali and Jakarta.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - September 22, 2025Led creative design across multiple venues, developing artwork, branding collateral, campaign concepts, and social media content; managed photography and videography production; oversaw production budgets and visual strategy for Hakkasan Jakarta and KAJA Group venues.
Design Manager at Sea Vu Play
July 1, 2017 - September 22, 2025Managed design for events, created artwork and collaterals, campaign production, and visual strategy; controlled production costs; produced marketing tools and social content; oversaw photography & videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 29, 2016 - September 22, 2025Creative leadership for event artwork and collaterals; campaign creative & production; visual strategy; cost control; social media collateral; photography & videography production management.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 30, 2014 - September 22, 2025Created business plans, sales forecasts and buying budgets; set brand sales targets and store targets; conducted pricing research; inventory control; marketing & promotion planning; managed brand operations; led a team (Merchandiser, Admin, Designer & VM); maintained principal relationships; created checklists and schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 31, 2012 - September 22, 2025Created store design concepts; developed graphic support, promotional graphics; developed in-house apparel brands (design & production); developed accessories (design & production); managed two sub-departments (Graphic Support & Store Design); drafted SOPs; created photo sessions for brand image; collaborated with Business Development.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 31, 2008 - September 22, 2025Developed apparel & accessories design; oversaw production process locally and internationally; developed marketing kits and promotion tools; managed photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 31, 2006 - September 22, 2025Developed magazine and book design concepts; supervised all designers; contributed to design and layout development for magazines/books; created illustration artworks; managed photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 31, 2005 - September 22, 2025Designed magazines and books; created illustration artworks for magazines; managed photo sessions for fashion spreads; designed marketing kits and promotion tools for clients; produced supporting graphics for video editing projects.
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - September 22, 2025Created and developed event artwork and collaterals; led campaign creative and production; defined visual strategy and corporate branding identity collateral; produced promotional tools and marketing kits; designed social media collaterals and contents; managed photography and videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - September 22, 2025Created & developed Event’s Artwork & Collaterals; Campaign Creative & Production; Created Visual Strategy; Corporate Branding Identity Collateral; Promotion Tools & Marketing Kit; Social Media Collaterals & Contents; Managing Photography & Videography Production.
Design Manager at Sea Vu Play
July 1, 2017 - September 22, 2025Created & Developed Event’s Artwork & Collaterals; Campaign Creative & Production; Created Visual Strategy; Controlling production cost; Promotion Tools & Marketing Kit; Social Media Collaterals & Contents; Managing Photography & Videography Production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - September 22, 2025Created & Developed Event’s Artwork & Collaterals; Campaign Creative & Production; Created Visual Strategy; Controlling production cost; Promotion Tools & Marketing Kit; Social Media Collaterals & Contents; Managing Photography & Videography Production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - September 22, 2025Creating & Developing Business Plan, Sales Forecast & Buying budget; Setting Brand Sales Target & Store Individual Sales Target; Pricing Research & Setup; Inventory Control; Creating Marketing & Promotion Plan; Managing Brand Operational; Managing a team (Merchandiser, Admin, Designer & VM); Maintaining good relationship with Principals; Making checklists and Schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - September 22, 2025Creating & Developing Store Design Concept; Creating & Developing Graphic Support & Promotional Graphic; Creating & Developing In House Apparel brands (Design & Production); Creating & Developing Accessories (Design & Production); Managing 2 sub departments: Graphic Support & Store Design; SOP for Design Department; Photo sessions for Brand Image; Collaborating with Business Development Team.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - September 22, 2025Developing Apparel & Accessories Design; Overseeing Production Process locally and internationally; Developing Marketing Kit and Promotion Tools to support brands; Managing photo session for Brand Image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - September 22, 2025Developing magazine and books’ design concept; Supervising all designer’s works (Graphic Designers); Involved in Design and layout development for magazine and books; Making Illustration artworks for magazine; Managing photo session for fashion spread.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - September 22, 2025Designing magazine and books; Making Illustration artworks for magazine; Making photo session for fashion spread; Designing Marketing Kit and Promotion Tools from client (CreActive); Designing Supporting Graphic Materials for video editing (Gambir Film).
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - September 22, 2025Created and developed event artwork and collaterals for multiple venues; led campaign creative and production; defined and implemented visual strategy; established corporate branding identity collateral; produced promotion tools and marketing kits; designed social media collaterals and content; oversaw photography and videography production to ensure brand consistency across all touchpoints.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - September 22, 2025Created and developed event artwork and collaterals; led campaign creative & production; shaped visual strategy; managed corporate branding identity collateral; produced promotion tools and marketing kits; designed social media content; oversaw photography and videography production for venues.
Design Manager at Sea Vu Play
July 1, 2017 - September 22, 2025Created and developed event artwork and collaterals; led campaign creative & production; created visual strategy; controlled production cost; produced promotion tools and marketing kit; managed social media collaterals & contents; oversaw photography & videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - September 22, 2025Created and developed event artwork and collaterals; campaign creative & production; created visual strategy; controlled production cost; promotion tools & marketing kit; social media collaterals & contents; managed photography & videography production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - September 22, 2025Created and developed business plans, sales forecasts and buying budgets; set brand sales targets; conducted pricing research; managed inventory; developed marketing & promotion plans; oversaw brand operations; led a team including merchandisers, admins and designers; liaised with principals; coordinated checklists and schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - September 22, 2025Led store design concepts; produced in-house graphic support and promotional graphics; developed in-house apparel brands (design & production) and accessories; managed two sub-departments (Graphic Support & Store Design); created SOPs and schedules; organized photo sessions for brand imagery; collaborated with Business Development.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - September 22, 2025Developed apparel & accessories design; oversaw production locally and internationally; developed marketing kits and promotion tools; managed photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - September 22, 2025Developed magazine and book design concepts; supervised all designers; participated in design and layout development for magazines and books; created illustration artworks for magazines; coordinated photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - September 22, 2025Designed magazines and books; created illustration artworks for magazines; coordinated photo sessions for fashion spreads; designed marketing kits for clients and supporting graphics for video editing projects.
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - September 22, 2025Lead creation and development of event artwork and collaterals; manage campaign creative & production; shape visual strategy; oversee corporate branding identity collateral; develop promotion tools and marketing kits; design social media collateral and contents; supervise photography and videography production across venues including SAVAYA Bali, KAJA Group properties, OMNIA Dayclub Bali, Sake no Hana Bali, Hakkasan Jakarta, Nineteen Jakarta, and ZAZZY’S Bali.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - September 22, 2025Create and develop event artwork and collaterals; manage campaigns and production; create visual strategy; oversee corporate branding collateral; produce promotion tools and marketing kits; generate social media content; supervise photography & videography.
Design Manager at Sea Vu Play
July 1, 2017 - September 22, 2025Create and develop event artworks & collaterals; campaign creative & production; create visual strategy; control production costs; promote tools & marketing kits; social media collateral & contents; manage photography & videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - September 22, 2025Create and develop event artworks & collaterals; Campaign Creative & Production; Create Visual Strategy; control production costs; Promotion Tools & Marketing Kit; Social Media Collaterals & Contents; Manage Photography & Videography Production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - September 22, 2025Create and develop business plan, sales forecast & buying budget; set brand sales targets; pricing research; inventory control; develop marketing & promotion plans; manage brand operations; lead a team (Merchandiser, Admin, Designer & VM); maintain principal relationships; create checklists & schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - September 22, 2025Lead design department; create store design concepts; develop graphic support and in-house apparel brands (design & production); develop accessories (design & production); manage two sub-departments: Graphic Support & Store Design; establish SOPs and schedules; organize brand photo sessions; collaborate with Business Development.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - September 22, 2025Develop apparel & accessories design; oversee local and international production; develop marketing kits and promotion tools; manage photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - September 22, 2025Develop magazine and book design concepts; supervise all designers; participate in design and layout development for magazines/books; create illustration artworks for magazines; manage checklists & schedules; oversee fashion spread photo sessions.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - September 22, 2025Design magazines and books; create illustration artworks for magazines; organize fashion spread photo sessions; design marketing kits and client promotion tools; design supporting graphics for video editing (Gambir Film).
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - October 9, 2025Leading creative design for venues including SAVAYA Bali, KAJA Group properties; responsible for creating & developing event artwork and collaterals, campaign creative and production, visual strategy, corporate branding collateral, promotion tools/marketing kits, social media content, and managing photography & videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - October 9, 2025Led creative design for key venues including OMNIA Dayclub Bali, Sake no Hana Bali, and Hakkasan Jakarta; responsible for artwork, campaigns, visual strategy, brand identity collateral, marketing kits, social media collateral, and media production management.
Design Manager at Sea Vu Play
July 1, 2017 - October 9, 2025Created and developed event artwork & collaterals, campaigns, and promotions; defined visual strategy; managed production costs; oversaw social media content and photography/videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - October 9, 2025Created and developed event artworks & collaterals, campaigns, visual strategy; controlled production costs; produced marketing kits; managed social media content and photography/videography.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - October 9, 2025Created and developed business plans, sales forecasts & buying budgets; set brand targets; conducted pricing research; managed inventory; planned marketing & promotions; led a brand operations team and vendor relations.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - October 9, 2025Led store design concepts, graphic support, in-house apparel brands, and accessories design/production; managed two sub-departments; established SOPs and production timelines; coordinated photo sessions for brand imagery.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - October 9, 2025Developed apparel & accessories design; oversaw local and international production; developed marketing kits and promotion tools; managed brand imagery photo sessions.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - October 9, 2025Developed magazine and book design concepts; supervised design team; contributed to layout development for magazines/books; created illustration artworks and managed fashion photo shoots.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - October 9, 2025Designed magazines and books; created illustration artworks; produced fashion spreads and client marketing kits; supported video editing materials.
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - October 9, 2025Creating & developing event artwork and collaterals; campaign creative and production; defining visual strategy; corporate branding identity collateral; promotion tools and marketing kits; social media collaterals and contents; and managing photography and videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - October 9, 2025Creating & developing event artwork and collaterals; campaign creative and production; creating visual strategy; corporate branding identity collateral; promotion tools & marketing kit; social media content; and managing photography & videography production.
Design Manager at Sea Vu Play
July 1, 2017 - October 9, 2025Creating & developing event artwork & collaterals; campaign creative & production; creating visual strategy; controlling production cost; promotion tools & marketing kit; social media collaterals & contents; managing photography & videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - October 9, 2025Creating & developing event artwork & collaterals; campaign creative & production; creating visual strategy; controlling production cost; promotion tools & marketing kit; social media collaterals & contents; managing photography & videography production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - October 9, 2025Creating & developing business plan, sales forecast & buying budget; setting brand sales targets & store targets; pricing research & setup; inventory control; creating marketing & promotion plans; managing brand operations; leading a team (Merchandiser, Admin, Designer & VM).
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - October 9, 2025Creating & developing store design concepts; providing graphic support & promotional graphics; developing in-house apparel brands (design & production); developing accessories (design & production); managing 2 sub-departments: Graphic Support & Store Design; creating SOPs and schedules; coordinating photo sessions for brand image.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - October 9, 2025Developing apparel & accessories design; overseeing production process locally and internationally; developing marketing kits and promotion tools to support brands; managing photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - October 9, 2025Developing magazine and book design concepts; supervising all designers; involved in design and layout development for magazines and books; creating illustration artworks for magazines; managing photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - October 9, 2025Designing magazines and books; creating illustration artworks for magazines; organizing photo sessions for fashion spreads; designing marketing kits and promotional tools; creating supporting graphics for video editing.
Creative Design Manager at SAVAYA Group - KAJA Group
December 1, 2024 - October 9, 2025Create and develop event artwork and collaterals; Campaign creative and production; Create visual strategy; Corporate branding collateral; Promotion tools and marketing kit; Social media collateral and contents; Manage photography and videography production.
Creative Design Manager at Hakkasan Group - KAJA Group
November 1, 2020 - October 9, 2025Creating & developing event’s artwork & collaterals; Campaign creative & production; Creating visual strategy; Corporate branding identity collateral; Promotion tools & marketing kit; Social media collaterals & contents; Managing photography & videography production.
Design Manager at Sea Vu Play
July 1, 2017 - October 9, 2025Creating & developing event’s artwork & collaterals; Campaign creative & production; Creating visual strategy; Controlling production cost; Promotion tools & marketing kit; Social media collaterals & contents; Managing photography & videography production.
Creative Director at PT. Hu’u Acquisitions (HU’U Group)
February 1, 2016 - October 9, 2025Creating & developing event’s artwork & collaterals; Campaign creative & production; Creating visual strategy; Controlling production cost; Promotion tools & marketing kit; Social media collaterals & contents; Managing photography & videography production.
Brand Manager for CARHARTT WIP & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - October 9, 2025Creating & developing business plan, sales forecast & buying budget; Setting brand sales targets; Pricing research; Inventory control; Creating marketing & promotion plans; Managing brand operations; Leading a team; Maintaining principal relationships; Checklists and schedules.
Head of Design Department at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - October 9, 2025Creating & developing store design concepts; Graphic support & promotional graphics; In-house apparel brands (design & production); Accessories (design & production); Managing two sub-departments; SOP creation; Photo sessions; Collaboration with BD team.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - October 9, 2025Developing apparel & accessories design; Overseeing production locally and internationally; Developing marketing kits and promotion tools; Managing photo sessions for brand image.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - October 9, 2025Developing magazine and book design concepts; Supervising all designers; Involved in design/layout for magazines and books; Illustrations for magazines; Photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - October 9, 2025Designing magazines and books; Illustration artworks for magazines; Photo sessions for fashion spreads; Designing marketing kits and client promotion tools; Supporting graphic materials for video editing.
Creative Design Manager at Hakkasan Group
November 1, 2020 - October 9, 2025Responsible for creating and developing event artwork and collateral, driving campaign creative and production, and shaping visual strategy across venues. Led corporate branding identity collateral, and produced promotional tools and marketing kits. Oversaw social media assets, photography, and videography to capture brand experiences at OMNIA Dayclub Bali, Sake no Hana Bali, and Hakkasan Jakarta.
Creative Design Manager at KAJA Group - SAVAYA Group
December 1, 2024 - October 9, 2025Led end-to-end creative design for events and brand campaigns across multiple venues.Developed visual strategies and brand identities, produced marketing kits and social media content, and managed photography and videography to ensure cohesive brand communications.
Creative Director at PT. Hu’u Acquisitions (HU’u Group)
May 1, 2016 - October 9, 2025Created visual concepts and strategy for brand and corporate image; led branding initiatives; controlled production costs to ensure quality within budget.
Brand Manager for CARHARTT Work In Progress & CHUMS at PT. Metrox Lifestyles (Metrox Group)
April 1, 2014 - October 9, 2025Created business plans, sales forecasts, and buying budgets; set brand sales targets; managed pricing, inventory, promotions; led a team; maintained relationships with principals; developed checklists and schedules.
Head of Design at PT. Metrox Lifestyles (Metrox Group)
December 1, 2012 - October 9, 2025Led store design concept, graphic support and in-house apparel brands (design & production), and accessory development. Managed two sub-departments; created SOPs; organized photo sessions for brand imagery.
Designer at PT. PLANET SELANCAR MANDIRI (Planet Surf)
March 1, 2008 - October 9, 2025Developed apparel design and marketing kits to support brands; managed photo sessions for brand imagery.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2006 - October 9, 2025Developed magazine and book design concepts; supervised all designers; contributed to design and layout development for magazines and books; created illustration artworks for magazines; managed photo sessions for fashion spreads.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - October 9, 2025Designed magazines and books; created illustration artworks for magazines; managed photo sessions for fashion spreads; designed marketing kits and promotion tools for clients (CreActive); produced supporting graphic materials for video editing (Gambir Film).
Partner at Eighteen Creative
September 1, 2025 - PresentPartnering with the founder operating an independent creative studio delivering branding, visual identity, promotional design, and photography services to lifestyle, hospitality, and retail brands across Bali, Jakarta, and Singapore.
Creative Design Manager at SAVAYA Group - KAJA Group
November 1, 2020 - December 1, 2024Led the creative and design direction across four premium lifestyle and hospitality brands under Savaya Group, overseeing all visual output from brand identity to campaign execution.
Creative Design Manager at Hakkasan Group - KAJA Group
October 1, 2017 - November 1, 2020Directed the creative output for three of Hakkasan Group’s flagship venues in Indonesia including OMNIA Dayclub Bali and Sake no Hana.
Design Manager at Sea Vu Play (Hu’u Group)
April 1, 2016 - July 1, 2017Developed event artwork, campaign creatives, and promotional collaterals for high-profile events.
Senior Designer - Creative Director at Hu’u Group
September 1, 2014 - February 1, 2016Led the creative department for Hu’u Group, overseeing all creative direction across marketing, promotions, and social media.
Brand Manager for Carhartt WIP & CHUMS at PT. Metrox Global (Metrox Group)
December 1, 2012 - April 1, 2014Managed two internationally recognised lifestyle fashion brands Carhartt WIP and CHUMS within the Metrox Global retail portfolio in Indonesia.
Head of Design at PT. Metrox Global (Metrox Group)
April 1, 2008 - December 1, 2012Led the design function across Metrox Group’s retail portfolio, overseeing two sub departments, Graphic Design and Store Design.
Designer at PT. Planet Selancar MandirI (Planet Surf)
August 1, 2006 - March 1, 2008Contributed to the creative and brand identity of Planet Surf, developing apparel designs that aligned with the brand’s surf and youth lifestyle identity.
Art Director at PT. AVATAR ARKAM (Avatar Press)
March 1, 2005 - March 1, 2006Directed the visual design and layout for print publications including magazines and books, while supervising a team of graphic designers.
Graphic Designer at PT. AVATAR ARKAM (Avatar Press)
February 1, 2004 - March 1, 2005Designed the visual design and layout for print publications including magazines and books.
Education
Bachelor of Art at Pelita Harapan University
August 1, 2001 - September 1, 2005High School Diploma at SMA St. Fransiskus Asisi Jakarta Selatan
July 1, 1995 - June 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - December 31, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - December 31, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - December 31, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - December 31, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - January 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi Jakarta Selatan
January 1, 1995 - January 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - January 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi Jakarta Selatan, Jakarta, Indonesia
January 1, 1995 - January 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi Jakarta Selatan
January 1, 1995 - January 1, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - December 31, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - December 31, 1998Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005Bachelor of Art at Pelita Harapan University
January 1, 2001 - January 1, 2005High School Diploma at SMA St. Fransiskus Asisi
January 1, 1995 - January 1, 1998Qualifications
Industry Experience
Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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