Available to hire
I’m brazilian and i am moving to New Zealand in a few months and as a marketing leader with 10+ years in digital content, community engagement, and AI-driven workflows. I’ve built and scaled global content operations across 10+ countries, boosting engagement through personalized, creator-led storytelling and scalable governance systems. I’m excited about the Senior Community Engagement Manager role at Airbnb, where I can combine AI, insights, and culture-driven content to strengthen communities and elevate host voices worldwide.
I excel at leading cross-functional teams, shaping compelling narratives, and delivering measurable impact across platforms. My experience spans creative direction, content strategy, and multi-channel activation, with a focus on authentic, inclusive storytelling that resonates with diverse audiences worldwide.
Experience Level
Expert
Expert
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Global Content Manager at Bees
January 1, 2024 - PresentCurrent managing the global Feature Catalog initiative, boosting visibility, consistency, and scalability across 10 markets; coordinated governance, documentation, and lifecycle visibility.
Global Content Manager at Bees
January 1, 2024 - October 22, 2025Remote-led global content strategy and operations for 'My Business', serving over 1 million SMBs across 10 international markets; developed localized content strategies aligned with growth and financial literacy objectives; collaborated with Product, Design, UX, CRM, and Commercial teams to align narratives with KPIs; ROI: increased user engagement by 30% YoY and 70% reuse rate across markets.
Content Operations Manager at Kuaishou Technology
January 1, 2022 - October 22, 2025Defined and executed the Brazil content program roadmap; owned in-app content lifecycle; created scalable campaign models and optimized workflows; delivered multi-format campaigns with data-backed testing framework; collaborated with PR, Creator, and Marketing teams.
Senior Content Strategist at Wunderman Thompson
December 31, 2019 - October 22, 2025Led planning and creative teams for Netflix, Coca-Cola, Amstel; aligned stories with brand KPIs to drive engagement; built strategic content frameworks across Amstel and Devas where applicable.
Freelance & Project-Based Work at Self-Employed
December 31, 2018 - October 22, 2025Location-based social and influencer strategies for Dove, Hellmann’s, Honda, Ovaltine, Motorola; integrated offline and digital strategies to create a cohesive customer experience; increased Dove Ultra Curls sentiment by 33% and improved community response.
Global Content Manager at 99Food | Didi / Eyxo Agency
November 1, 2022 - October 1, 2025Freelance/global role leading influencer strategy and content planning for the 99Food launch. Created briefs and content calendars, guided creator-led storytelling and brand community engagement across TikTok, YouTube, and Instagram; analyzed metrics to optimize messaging and performance.
Content Operations Manager at Kuaishou Technology
June 1, 2021 - November 1, 2022Managed editorial calendar and content strategy for multiple community initiatives; oversaw in-app campaigns, collaborated with teams to plan and execute campaigns, and built scalable production workflows; explored new campaign models and continuously improved processes.
Content Manager / Strategist at HNK Lab WPP
April 1, 2020 - June 1, 2021Led strategic and tactical planning of campaigns for influencers and big events; oversaw end-to-end content ecosystems and ensured culturally relevant, high-impact output; managed multiple cross-functional teams.
Senior Content Strategist (Supervisor) at VML (ex-Wunderman Thompson)
October 1, 2019 - April 1, 2020Developed integrated content plans for all areas; delivered creative ideas in strategic and tactical formats; guided a multi-disciplinary team to execute campaigns.
Senior Content Strategist at J. Walter Thompson Brasil (Current VML)
April 1, 2019 - November 1, 2019Created integrated content plans and managed distribution of platforms; drove content strategy across multiple campaigns.
Senior Community Manager at Coca-Cola Netflix Olympus Africa
May 1, 2018 - March 1, 2019Led community engagement for Coca-Cola/Netflix/Olympus Africa campaigns; coordinated content and social activations with regional teams.
Content Manager at Garage Interactive Marketing
August 1, 2016 - May 1, 2018Responsible for strategic and tactical planning of campaigns focused on content projects with influencers and media partners; oversaw big events and activation content ecosystems.
Social Media Analyst at Lipton Ice Tea Team
June 1, 2012 - September 1, 2013Led social media analytics and engagement for Lipton Ice Tea campaigns; contributed to content strategy and execution.
Digital Content Manager at Oppo
February 1, 2015 - May 1, 2016Drove digital content for Oppo campaigns in Brazil; planned content, timelines, and activation across channels.
Education
Graphic Design at Escola Panamericana
January 11, 2030 - October 22, 2025Digital Communication & Media at Escola São Paulo
January 11, 2030 - October 22, 2025Associate's degree at Escola Panamericana
January 1, 2011 - December 31, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other
Experience Level
Expert
Expert
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