Marissa fermin

Manage end-to-end social media strategy and execution for a diverse portfolio of clients across real estate, creative, and lifestyle industries. Serve as the primary client liaison, leading one-on-one communications, strategy development, approvals, and ongoing relationship management. Develop and implement platform-specific social media strategies aligned with brand identity, business goals, and audience insights. Oversee day-to-day management of social media accounts, including content planning, scheduling, publishing, and optimization. Lead in-house content strategy and campaign ideation, collaborating with creative teams on visuals, copy, and brand storytelling. Support three umbrella brands under the agency, including real estate marketing, creative services, and studio rental promotion. Analyze performance metrics and engagement data to refine strategy and drive results, guiding future content direction. Manage multiple timelines and deliverables simultaneously while maintaining

Managed accounts and paid media campaigns across multiple channels, ensuring adherence to brand guidelines and best practices. Led cross-functional teams in developing innovative strategies and multi-platform media buying (Meta, Instagram, TikTok, Snapchat, Pinterest, Reddit). Developed and implemented social media marketing strategies to enhance brand presence and sales, monitored KPIs, and provided actionable insights for optimization. Created assets and collateral for clients and sales teams and identified opportunities to leverage digital technology to improve the overall marketing mix.

Developed and executed paid social strategies; collaborated with web development teams to launch a new site. Analyzed campaign performance and provided strategic recommendations for continuous improvement. Managed media budgets, transactions, PR/POs, and coordinated cross-functional efforts to support branding and marketing objectives.