Hi, I’m Maris Safermin. I’m a creative and data-driven marketing professional with over five years of experience in PPC advertising, social media marketing, and audience strategy. I discovered my passion for marketing through hands-on work after earning a Graphic Design degree from Seneca College. I’m known for my strong work ethic and creativity, and I thrive on continuously learning and blending strategic thinking with design and content execution to drive measurable results. Known for my collaborative spirit, I bring passion, precision, and enthusiasm to every project. I enjoy turning insights into compelling campaigns, working cross-functionally with teams, and delivering clear, targeted outcomes that matter.

Marissa fermin

Hi, I’m Maris Safermin. I’m a creative and data-driven marketing professional with over five years of experience in PPC advertising, social media marketing, and audience strategy. I discovered my passion for marketing through hands-on work after earning a Graphic Design degree from Seneca College. I’m known for my strong work ethic and creativity, and I thrive on continuously learning and blending strategic thinking with design and content execution to drive measurable results. Known for my collaborative spirit, I bring passion, precision, and enthusiasm to every project. I enjoy turning insights into compelling campaigns, working cross-functionally with teams, and delivering clear, targeted outcomes that matter.

Available to hire

Hi, I’m Maris Safermin. I’m a creative and data-driven marketing professional with over five years of experience in PPC advertising, social media marketing, and audience strategy. I discovered my passion for marketing through hands-on work after earning a Graphic Design degree from Seneca College. I’m known for my strong work ethic and creativity, and I thrive on continuously learning and blending strategic thinking with design and content execution to drive measurable results.

Known for my collaborative spirit, I bring passion, precision, and enthusiasm to every project. I enjoy turning insights into compelling campaigns, working cross-functionally with teams, and delivering clear, targeted outcomes that matter.

See more

Language

English
Fluent

Work Experience

Social Media Manager/ Strategist at Northern Spruce Media INC.
January 1, 2025 - Present
Manage end-to-end social media strategy and execution for a diverse portfolio of clients across real estate, creative, and lifestyle industries. Serve as the primary client liaison, leading one-on-one communications, strategy development, approvals, and ongoing relationship management. Develop and implement platform-specific social media strategies aligned with brand identity, business goals, and audience insights. Oversee day-to-day management of social media accounts, including content planning, scheduling, publishing, and optimization. Lead in-house content strategy and campaign ideation, collaborating with creative teams on visuals, copy, and brand storytelling. Support three umbrella brands under the agency, including real estate marketing, creative services, and studio rental promotion. Analyze performance metrics and engagement data to refine strategy and drive results, guiding future content direction. Manage multiple timelines and deliverables simultaneously while maintaining
Marketing Manager at Echo Mortgage (formerly Morgix)
January 1, 2024 - January 1, 2025
Managed accounts and paid media campaigns across multiple channels, ensuring adherence to brand guidelines and best practices. Led cross-functional teams in developing innovative strategies and multi-platform media buying (Meta, Instagram, TikTok, Snapchat, Pinterest, Reddit). Developed and implemented social media marketing strategies to enhance brand presence and sales, monitored KPIs, and provided actionable insights for optimization. Created assets and collateral for clients and sales teams and identified opportunities to leverage digital technology to improve the overall marketing mix.
Marketing Manager at Graziani + Corr Archi tects
January 1, 2023 - January 1, 2024
Developed and executed paid social strategies; collaborated with web development teams to launch a new site. Analyzed campaign performance and provided strategic recommendations for continuous improvement. Managed media budgets, transactions, PR/POs, and coordinated cross-functional efforts to support branding and marketing objectives.
Marketing Specialist at Weins Toyota
January 1, 2020 - January 1, 2022
Developed assets and collateral for customers and sales teams to drive campaign goals and profitability. Led creative execution across social promotions using a range of design software (Adobe Creative Suite). Managed attendee coordination, photography, and vendor coordination to support marketing initiatives.
BDC / Service Floater at Highland GM Chevrolet Cadillac
January 1, 2022 - January 1, 2023
Managed dealership relationships, cold calls, service appointment setups, reporting, and processing CPO/ recalls. Supported service and parts marketing activities with a customer-focused approach.
Marketing Specialist at Paff Volkswagen
January 1, 2022 - July 1, 2022
Enhanced online presence through the website and social content. Conducted automotive photography, copywriting, inventory coordination, and vendor coordination to support marketing campaigns.
Graphic Designer at Blaze One Cannabis Apparel
January 1, 2021 - September 1, 2021
Produced 6–8 new designs monthly, created seasonal content, social promotions, and mockups for product lines.

Education

Graphic Design at Seneca College
January 1, 2016 - January 1, 2018
Graphic Design at George Brown College
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Other