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I'm Mark A. Cadiz, a senior brand and marketing leader with 9+ years of experience building and scaling growth engines for media, fintech, and emerging tech companies. I’ve led end-to-end marketing strategy, brand narrative, and multi-channel demand generation that accelerates growth from 0 to 10K+ organic reach and users. I excel at shaping investor narratives, aligning executive vision with brand positioning, and delivering content and partnerships that drive traction. I’ve grown social audiences across YouTube, Twitter/X, LinkedIn, and Instagram, boosted website traffic through SEO-driven content, and led campaigns while collaborating with cross-functional teams and external partners to tell compelling brand stories.…I'm Mark A. Cadiz, a senior brand and marketing leader with 9+ years of experience building and scaling growth engines for media, fintech, and emerging tech companies. I’ve led end-to-end marketing strategy, brand narrative, and multi-channel demand generation that accelerates growth from 0 to 10K+ organic reach and users. I excel at shaping investor narratives, aligning executive vision with brand positioning, and delivering content and partnerships that drive traction. I’ve grown social audiences across YouTube, Twitter/X, LinkedIn, and Instagram, boosted website traffic through SEO-driven content, and led campaigns while collaborating with cross-functional teams and external partners to tell compelling brand stories.

Mark A. Cadiz

PRO

Growth Marketer, Brand Strategist, Marketing Strategist, +3

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I'm Mark A. Cadiz, a senior brand and marketing leader with 9+ years of experience building and scaling growth engines for media, fintech, and emerging tech companies. I’ve led end-to-end marketing strategy, brand narrative, and multi-channel demand generation that accelerates growth from 0 to 10K+ organic reach and users. I excel at shaping investor narratives, aligning executive vision with brand positioning, and delivering content and partnerships that drive traction. I’ve grown social audiences across YouTube, Twitter/X, LinkedIn, and Instagram, boosted website traffic through SEO-driven content, and led campaigns while collaborating with cross-functional teams and external partners to tell compelling brand stories.…I'm Mark A. Cadiz, a senior brand and marketing leader with 9+ years of experience building and scaling growth engines for media, fintech, and emerging tech companies. I’ve led end-to-end marketing strategy, brand narrative, and multi-channel demand generation that accelerates growth from 0 to 10K+ organic reach and users. I excel at shaping investor narratives, aligning executive vision with brand positioning, and delivering content and partnerships that drive traction. I’ve grown social audiences across YouTube, Twitter/X, LinkedIn, and Instagram, boosted website traffic through SEO-driven content, and led campaigns while collaborating with cross-functional teams and external partners to tell compelling brand stories.

Available to hire

Toronto, Canada

I’m Mark A. Cadiz, a senior brand and marketing leader with 9+ years of experience building and scaling growth engines for media, fintech, and emerging tech companies. I’ve led end-to-end marketing strategy, brand narrative, and multi-channel demand generation that accelerates growth from 0 to 10K+ organic reach and users.

I excel at shaping investor narratives, aligning executive vision with brand positioning, and delivering content and partnerships that drive traction. I’ve grown social audiences across YouTube, Twitter/X, LinkedIn, and Instagram, boosted website traffic through SEO-driven content, and led campaigns while collaborating with cross-functional teams and external partners to tell compelling brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sr. Marketing Manager at Torram

May 31, 2024 - Present

Built and led the marketing function from concept, establishing brand narrative and go-to-market strategy; scaled Twitter followers from 0 to 10,000 in 9 months through organic content and community-led growth; developed CEO personal brand and LinkedIn growth, scaling audience to 4K–10K+ followers and positioning executive as a thought leader in fintech and infrastructure; increased website traffic to 1,400+ monthly visitors via SEO-driven, multi-channel content; directed award-winning voting campaign strategy for HackerNoon’s Startup of the Year and supported investor narrative and brand positioning; generated 20+ LOIs and managed external agencies to execute multi-channel roadmaps.

Sr. Social Media Manager at Kitco News

December 1, 2022 - April 1, 2024

Led cross-platform social growth strategy across YouTube, Twitter, LinkedIn, and Instagram; grew YouTube subscribers by an average of 3,500 per month through short-form video expansion and optimized content positioning; expanded Instagram from 11K to 19K followers; produced high-performing short-form content; directed editorial content amplification and digital distribution strategy.

Marketing Manager at DigiMax (Crypto Hawk AI)

December 1, 2021 - August 1, 2022

Led marketing strategy for an AI-driven trading platform, managed content, social, and email marketing programs; built automated email customer journeys and launched weekly campaigns; implemented structured content workflows to improve quality control and brand consistency; supervised a small marketing team to deliver branded content and campaigns.

Account Manager at Serotina Media Inc.

February 29, 2020 - November 30, 2021

Managed multi-channel marketing programs for DTC brands across email and organic channels; oversaw client communications and aligned campaigns with performance KPIs and revenue objectives; produced conversion-focused copy for web, email, and paid campaigns.

Production & Creative Copy Lead at Palander Studios (Contract)

March 1, 2019 - October 1, 2019

Led the copywriting and video scripting for web and several marketing campaigns, including influencer luxury brand collaborations and personal brand initiatives on social. Co-managed logistics, production, and timelines for major brand video campaigns.