Mark Elmer
I’m an SEO leader with 15+ years of experience driving sustainable organic growth in complex, competitive environments.
About
I’m an SEO leader with 15+ years of experience driving sustainable organic growth in complex, competitive environments. I currently lead global SEO at PokerStars, where I oversee international strategy, team leadership, and performance across multi-region, multi-language sites in a regulated gaming market. My work focuses on scaling international SEO—hreflang, localised content, enterprise technical SEO, regulatory considerations, and adapting strategies as search evolves with AI.
I’ve worked across agencies, in-house teams, and consulting roles, helping brands build scalable SEO frameworks, manage complex migrations, and grow in highly competitive verticals. Earlier in my career, I also worked as a contractor for Google South Africa on their manual search quality rating team, which gave me valuable insight into how search evaluation and quality guidelines shape the ecosystem. I’m particularly passionate about combining data-driven strategy, strong teams, and technical precision with content optimisation to deliver measurable business results.
- 13 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Professional Services
- Other
Work experience· 7 roles
Full line management of the SEO team (5 people); develop and maintain the SEO strategy for each vertical; accountable for Technical SEO internationally; develop content strategies for the main website and international blogs; collaborate with product and development teams to build features and enhance SEO; manage a $5m department budget and relationships with external agency partners; collaborate with the BI team to develop data and reporting dashboards; ensure acquisition targets and KPIs are met; report on acquisition and key initiatives to stakeholders.
Responsible for SEO performance for the Poker vertical; worked with the Team Lead to develop and manage an achievable SEO strategy; managed content and localization; collaborated with external agency partners for link acquisition; worked with development teams across multiple locations to drive continuous SEO improvements; led technical enhancements and trained junior team members.
Assumed full responsibility for the Technical SEO offering; guided a team of 6 professionals; recruited and inducted new team members; fulfilled technical SEO requirements for major clients; supported account managers with day-to-day technical recommendations; planned future automation initiatives; assessed prospect sites and pitched to sales.
Education
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