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Hi, I’m Alexander, a footwear designer blending product insight with marketing know-how. I design for men’s, women’s, and kids’ lines, translating trends into tangible shoes while collaborating with design, merchandising, and marketing teams to deliver on time and on brief. I love color and material design, technical packs, packaging, and cross-functional storytelling that brings shoes from concept to consumer. Based in the US, I currently create footwear at Salland Industries in Miami and have previous experience shaping active footwear, marketing programs, and digital content across multiple industries.…Hi, I’m Alexander, a footwear designer blending product insight with marketing know-how. I design for men’s, women’s, and kids’ lines, translating trends into tangible shoes while collaborating with design, merchandising, and marketing teams to deliver on time and on brief. I love color and material design, technical packs, packaging, and cross-functional storytelling that brings shoes from concept to consumer. Based in the US, I currently create footwear at Salland Industries in Miami and have previous experience shaping active footwear, marketing programs, and digital content across multiple industries.

Alexander Perez

Designer, Graphic Designer, Product Designer, +4

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Hi, I’m Alexander, a footwear designer blending product insight with marketing know-how. I design for men’s, women’s, and kids’ lines, translating trends into tangible shoes while collaborating with design, merchandising, and marketing teams to deliver on time and on brief. I love color and material design, technical packs, packaging, and cross-functional storytelling that brings shoes from concept to consumer. Based in the US, I currently create footwear at Salland Industries in Miami and have previous experience shaping active footwear, marketing programs, and digital content across multiple industries.…Hi, I’m Alexander, a footwear designer blending product insight with marketing know-how. I design for men’s, women’s, and kids’ lines, translating trends into tangible shoes while collaborating with design, merchandising, and marketing teams to deliver on time and on brief. I love color and material design, technical packs, packaging, and cross-functional storytelling that brings shoes from concept to consumer. Based in the US, I currently create footwear at Salland Industries in Miami and have previous experience shaping active footwear, marketing programs, and digital content across multiple industries.

Available to hire

Hi, I’m Alexander, a footwear designer blending product insight with marketing know-how. I design for men’s, women’s, and kids’ lines, translating trends into tangible shoes while collaborating with design, merchandising, and marketing teams to deliver on time and on brief.

I love color and material design, technical packs, packaging, and cross-functional storytelling that brings shoes from concept to consumer. Based in the US, I currently create footwear at Salland Industries in Miami and have previous experience shaping active footwear, marketing programs, and digital content across multiple industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Footwear Designer at Salland Industries

November 1, 2023 - Present

Concept Design for Men’s, Women's and Kids Shoes/Sneakers/Sandals; Color and Material Design; Graphic Design - Rendering; Product Packaging Design; Footwear Design Development (Temp)

Concept Designer – Active Footwear at Capri Holdings – Michael Kors

June 1, 2023 - September 1, 2023

Concept Design for Active Footwear; Technical Packets; Color & Materials Design; Collaborate with Design Directors, Marketing, etc.

Marketing Specialist at Access Financial

February 1, 2017 - June 1, 2023

Lead Generation – Manage lead purchasing budget ($100k+ monthly), weekly reporting (cost per acquisition, default rate, demographics etc.); Email Marketing – Constant Contact, Klaviyo etc. (200k+ monthly emails); Designed & Managed Website (WordPress) – www.GetGreen123.com; SMS Text Message Marketing; Manage Marketing Modules in CRM – Marketing automation; Point of contact for a dozen lead providers, collaboration with data scientist on lead purchase decisioning.

Marketing Specialist at Wall-Street.com LLC

June 1, 2016 - January 1, 2017

Social Media Management - Facebook, LinkedIn, Twitter; WordPress Website Creation & Management; SEO Optimization – Keyword research, link building campaigns

Marketing Assistant at Adler Injury Law

November 1, 2015 - May 1, 2016

Content Writing; Website and Blog Optimization; Social Media Management; Proofreading; Marketing Intern

Marketing Intern at Simply180

February 1, 2014 - November 1, 2015

SEO Research and Link Building Campaigns; Website and Blog Optimization; Build and Manage Prospect Database; Lead Generation & Competitive Research – Salesforce

Photo Specialist at Walgreens

January 1, 2013 - January 1, 2014

Process a Variety of Photo Types, Calendars, Poster Boards, Passport Photos etc.; Photo Equipment Maintenance; Customer Service; Store Operations

Volunteer at Calvary Chapel Church

January 1, 2010 - January 1, 2011

Participated as part of the hospitality team; Greeted attendees and distributed flyers

Footwear Designer at Capri Holdings – Michael Kors

June 1, 2023 - September 1, 2023

Concept Design for Active Footwear; Technical Packets; Color & Materials Design; Collaborate with Various Departments (Design Directors, Marketing, etc.)