Laura W

I have a handful of clients I work with overseeing marketing end to end, from strategy through to execution, including, but not limited to: Brand strategy and positioning, defining who you are, who you're for, and how you sound Content creation, photography, video and written content that reflects your brand at the standard your clients expect Website and SEO foundations, structure, copy, schema markup and technical groundwork that gets you found Email marketing, welcome flows, nurture sequences and campaigns that convert enquiries into bookings Social media strategy, planning, content and voice across your channels Creative direction, the overarching visual and tonal thread that ties everything together

Promoted into a senior group-level role; led regional marketing strategy across multiple divisions. Managed £6M+ budget and optimised multi-channel spend. Built and led regional marketing teams; developed the My Redrow platform and contributed to national campaigns (TV, radio, digital). Collaborated with the group board and owner on strategic initiatives.