Hi, I’m a Growth Partnerships and Performance Marketing professional with 5+ years of experience managing international partnerships, performance campaigns, and creator collaborations across digital industries. I’ve built scalable partner programs, optimized activation flows, and driven user acquisition and revenue through data-driven strategies. I thrive on cross-functional collaboration, negotiating competitive terms, and turning insights into concrete actions that move the business forward. I’ve led affiliate and performance initiatives for Media Blue International’s entertainment and gaming verticals, managed 100+ partner accounts, and delivered actionable reports using Tableau, Power BI, GA4, and Looker Studio. I enjoy designing engaging promotional assets, refining CRM workflows in HubSpot, and partnering with EU and CIS influencers to achieve measurable growth.

Elena Antonova

Hi, I’m a Growth Partnerships and Performance Marketing professional with 5+ years of experience managing international partnerships, performance campaigns, and creator collaborations across digital industries. I’ve built scalable partner programs, optimized activation flows, and driven user acquisition and revenue through data-driven strategies. I thrive on cross-functional collaboration, negotiating competitive terms, and turning insights into concrete actions that move the business forward. I’ve led affiliate and performance initiatives for Media Blue International’s entertainment and gaming verticals, managed 100+ partner accounts, and delivered actionable reports using Tableau, Power BI, GA4, and Looker Studio. I enjoy designing engaging promotional assets, refining CRM workflows in HubSpot, and partnering with EU and CIS influencers to achieve measurable growth.

Available to hire

Hi, I’m a Growth Partnerships and Performance Marketing professional with 5+ years of experience managing international partnerships, performance campaigns, and creator collaborations across digital industries. I’ve built scalable partner programs, optimized activation flows, and driven user acquisition and revenue through data-driven strategies. I thrive on cross-functional collaboration, negotiating competitive terms, and turning insights into concrete actions that move the business forward.

I’ve led affiliate and performance initiatives for Media Blue International’s entertainment and gaming verticals, managed 100+ partner accounts, and delivered actionable reports using Tableau, Power BI, GA4, and Looker Studio. I enjoy designing engaging promotional assets, refining CRM workflows in HubSpot, and partnering with EU and CIS influencers to achieve measurable growth.

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Language

Ukrainian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Growth Partnerships Manager (Affiliate Department) at Media Blue International (Entertainment)
January 1, 2023 - January 1, 2026
Led and supervised the RevShare/Hybrid department, improving operational efficiency and partnership performance. Developed activation strategies tailored to different audience segments. Built scalable partnership strategies and customized activation flows. Developed bonus and incentive structures to improve partner engagement. Created customized performance reports using Tableau, Power BI, GA4, and Looker. Collaborated with affiliate tracking platforms and cross-functional teams to provide promotional assets and campaign support.
Growth Partnerships & Performance Marketing Manager at Media Blue International (Entertainment)
January 1, 2021 - January 1, 2023
Managed growth partnerships and performance marketing initiatives across affiliate channels. Optimized activation flows, negotiated terms, and delivered data-driven insights to improve partner performance. Coordinated with internal teams to supply promotional assets and ensure cohesive campaigns.
Affiliate Manager at Media Blue International (Entertainment)
January 1, 2019 - January 1, 2021
Oversaw affiliate program operations, maintained relationships with top partners, and supported performance campaigns with targeted activation strategies and reporting.

Education

Master's degree in Marketing and Communications at National University of Zaporizhya
January 1, 2011 - January 1, 2016

Qualifications

Master's degree in Marketing and Communications
January 1, 2011 - January 1, 2016

Industry Experience

Media & Entertainment, Gaming, Software & Internet