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I'm Nicola Tsatsaris, a senior brand, marketing and communications executive with 28 years’ experience leading integrated marketing within the financial services sector. I excel at turning strategy into market disruption through creative execution, data-driven insights and engaging stakeholder communications, including government, regulators and institutional partners. I also specialise in building high-performing, multidisciplinary teams and delivering operational transformation through AI-enabled marketing and automation.…I'm Nicola Tsatsaris, a senior brand, marketing and communications executive with 28 years’ experience leading integrated marketing within the financial services sector. I excel at turning strategy into market disruption through creative execution, data-driven insights and engaging stakeholder communications, including government, regulators and institutional partners. I also specialise in building high-performing, multidisciplinary teams and delivering operational transformation through AI-enabled marketing and automation.

Nicola Tsatsaris

Marketer, Marketing Consultant, Marketing Strategist, +7

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I'm Nicola Tsatsaris, a senior brand, marketing and communications executive with 28 years’ experience leading integrated marketing within the financial services sector. I excel at turning strategy into market disruption through creative execution, data-driven insights and engaging stakeholder communications, including government, regulators and institutional partners. I also specialise in building high-performing, multidisciplinary teams and delivering operational transformation through AI-enabled marketing and automation.…I'm Nicola Tsatsaris, a senior brand, marketing and communications executive with 28 years’ experience leading integrated marketing within the financial services sector. I excel at turning strategy into market disruption through creative execution, data-driven insights and engaging stakeholder communications, including government, regulators and institutional partners. I also specialise in building high-performing, multidisciplinary teams and delivering operational transformation through AI-enabled marketing and automation.

Available to hire

I’m Nicola Tsatsaris, a senior brand, marketing and communications executive with 28 years’ experience leading integrated marketing within the financial services sector.

I excel at turning strategy into market disruption through creative execution, data-driven insights and engaging stakeholder communications, including government, regulators and institutional partners. I also specialise in building high-performing, multidisciplinary teams and delivering operational transformation through AI-enabled marketing and automation.

Skills

Experience Level

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-owner at Ambience Property Co

November 3, 2025 - Present

Interior designer; Interior decorator; Property stylist; Sales and Marketing; Client Relationship Management; Project Management; Operations; Accounts; Content creation

Head of Member Engagement and Communications at AustralianSuper

August 1, 2025 - November 3, 2025

Executive leadership of the Fund’s end-to-end member engagement strategy, delivering integrated marketing, communications and strategic partner programs to achieve targets. Key achievements • Led design and development of a data-driven, integrated member lifecycle program to achieve growth outcomes. • Delivered segmented frameworks across diverse member cohorts, to improve engagement and brand advocacy. • Oversaw performance reporting frameworks, delivering clear insights to executives on engagement, retention and Choice Income conversion.

Head of Member (Marketing) Communications at AustralianSuper

August 1, 2023 - August 1, 2025

Led a multi-disciplinary team responsible for integrated brand, marketing, communications, lifecycle, content, creative, events, PR and marketing automation across all direct and intermediary channels. Key achievements • Delivered 450k annual member join target ($13.5B FUM; $675M revenue) through existing and new channels. • Achieved 18% improvement in churn ($21.6B FUM retained) and 19% uplift in conversions ($76B FUM converted). • Onboarded new strategic partners which increased FUM via the intermediary channel by 20% in year 1. • Led major TTL brand campaign, maintaining category leadership and increasing consideration and linkage metrics. • Introduced AI and automation solutions that unlocked 10,000 hours of capacity and reduced GTM timeframes by 75%. • Established a centralised delivery model managing 4,000+ marketing initiatives annually. • Transformed team structure and culture, establishing a centre of excellence for marketing and communications.

Principal, Member Growth at AustralianSuper

August 1, 2021 - August 1, 2023

Led strategic growth initiatives supporting the organisation’s long-term market share and funds under management targets. Key achievements • Secured major strategic partnerships that diversified distribution channels and exceeded revenue targets by 8% YoY. • Exceeded digital member acquisition targets by 10% in year 1 ($600M revenue uplift). • Delivered $3.5B uplift in FUM through direct and intermediary always-on engagement and lifecycle initiatives. • Mobilised a delivery model for the Fund’s organic growth strategy (20 strategic initiatives, 100+ enabling initiatives) with Executive reporting and governance.

Head of Marketing at Australian Unity – Wealth and Capital Markets

August 1, 2018 - August 1, 2021

Led marketing strategy and execution across a diverse portfolio of investment, property, advice and trustee products. Key achievements • Activated a cross-functional estate planning strategy with generational wealth transfer objectives, achieving 25% uptake. • Delivered $500m+ capital raise marketing, communications, sponsorship and events programs. • Led wealth business brand transformation to leverage new masterbrand for direct and intermediary customers. • Launched new digital investment product that exceeded first-year targets by 125% within six months. • Led full digital transformation project to achieve 30% uplift in web traffic and 15% uplift in strategic partner leads YoY. • Built a new marketing function including operating model, governance frameworks and strategic planning processes.

National Marketing Manager at MUFG

April 16, 2016 - April 16, 2018

Led MUFG’s in house marketing consultancy supporting 20+ super fund clients. Key achievements • Built strategic partnerships and advisory relationships with executive stakeholders at client funds. • Partnered with external stakeholders to design and manage brand and marketing programs to achieve revenue targets. • Generated $80B FUM uplift through always-on acquisition and retention campaign programs on behalf of client funds. • Commercialised marketing services to create new revenue streams for MUFG including experience and lifecycle design. • Led complex transformation initiatives supporting mergers, transitions and organisational change programs.

Senior brand, marketing and communications leadership roles at First State Super, AXA/AMP and Plum Super (Insignia)

April 16, 2000 - April 16, 2016

Senior brand, marketing and communications leadership roles across First State Super, AXA/AMP and Plum Super (Insignia) delivering brand, marketing, engagement, experience, lifecycle and communications initiatives to achieve revenue targets.

Co-owner at Ambience Property Co.

November 1, 2025 - Present

Co-founded a property transformation company, guiding strategy, operations and delivery of transformation programs for property-related initiatives.

National Marketing Manager at MUFG

January 1, 2017 - January 1, 2018

In-house marketing consultancy supporting 20+ super fund clients; built strategic partnerships, managed brand and marketing programs and delivered large uplift in FUM through acquisition and retention initiatives.