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Hi, I’m Liam, an AI-aware, commercially focused marketing and branding leader with 9+ years of experience driving growth across multiple industries. I have led the marketing and business development strategy for a multi-brand construction group, overseeing brand positioning, digital performance, and market-facing communications. I combine creative direction with data-led decision making and AI-enabled workflows to improve consistency, efficiency, and output quality. I build scalable marketing systems that reduce cost, streamline delivery, and enable teams to focus on strategic impact.…Hi, I’m Liam, an AI-aware, commercially focused marketing and branding leader with 9+ years of experience driving growth across multiple industries. I have led the marketing and business development strategy for a multi-brand construction group, overseeing brand positioning, digital performance, and market-facing communications. I combine creative direction with data-led decision making and AI-enabled workflows to improve consistency, efficiency, and output quality. I build scalable marketing systems that reduce cost, streamline delivery, and enable teams to focus on strategic impact.

Liam

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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Hi, I’m Liam, an AI-aware, commercially focused marketing and branding leader with 9+ years of experience driving growth across multiple industries. I have led the marketing and business development strategy for a multi-brand construction group, overseeing brand positioning, digital performance, and market-facing communications. I combine creative direction with data-led decision making and AI-enabled workflows to improve consistency, efficiency, and output quality. I build scalable marketing systems that reduce cost, streamline delivery, and enable teams to focus on strategic impact.…Hi, I’m Liam, an AI-aware, commercially focused marketing and branding leader with 9+ years of experience driving growth across multiple industries. I have led the marketing and business development strategy for a multi-brand construction group, overseeing brand positioning, digital performance, and market-facing communications. I combine creative direction with data-led decision making and AI-enabled workflows to improve consistency, efficiency, and output quality. I build scalable marketing systems that reduce cost, streamline delivery, and enable teams to focus on strategic impact.

Available to hire

Hi, I’m Liam, an AI-aware, commercially focused marketing and branding leader with 9+ years of experience driving growth across multiple industries. I have led the marketing and business development strategy for a multi-brand construction group, overseeing brand positioning, digital performance, and market-facing communications.

I combine creative direction with data-led decision making and AI-enabled workflows to improve consistency, efficiency, and output quality. I build scalable marketing systems that reduce cost, streamline delivery, and enable teams to focus on strategic impact.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Work Experience

Marketing & Growth Strategy Lead at Construction Group

February 1, 2024 - Present

Leads marketing & growth strategy across 12 brands in the UK, supporting growth and visibility for a £6m annual turnover business. Reports to key stakeholders; provides data-led monthly and quarterly performance insights; refines multi-channel strategies with a focus on AI-enabled workflows to boost brand visibility across AI platforms; manages paid advertising and oversees onboarding of freelance marketing talent; standardises web analytics and reporting across brands; coordinates omnichannel activity with Commercial Ops & Sales; drives ROI through optimised paid media.

Marketing & E-commerce Lead at Ecommerce Food and Beverage

September 1, 2021 - February 1, 2024

Developed a new e-commerce brand delivering meal kits across the UK; built Shopify site and SEO strategy to achieve top Google positions for terms; led digital marketing campaigns across social media to kick-start sales; created 'recipe eBook' landing pages and managed UGC campaigns on social platforms to drive early revenue; produced marketing assets with Canva/Adobe; implemented weekly A/B email campaigns to 5,000+ targeted emails.

Recruitment / Career Coach at Career Academy/ Talent Acquisition

March 1, 2019 - September 1, 2021

Managed recruitment operations and career coaching, building an 80+ client network; developed landing pages, eBooks and CRM/API integrations; coached candidates through CV/cover letter writing, interview prep, and salary negotiations; led the development of Talent Academy and supported ATS CRM integration via API; coordinated outreach and onboarding to close senior-level placements.

Career Coach at Freelance

March 1, 2018 - September 1, 2021

Provided CV writing, LinkedIn profile optimization, interview coaching, and online assessments for 80+ clients across Europe, the United States and Asia; secured 5★ reviews; delivered one-on-one coaching and career branding to support job placement at senior levels.