I am a performance marketing specialist with over five years of experience in developing and implementing paid acquisition strategies for direct-to-consumer shopping, Performance Max, and Meta Ads, complemented by my proficiency in GA4 and GTM tracking. I take pride in optimizing account structures, enhancing conversion tracking, and driving revenue growth through data-driven strategies. I enjoy turning data into actionable insights and collaborating with brands to scale online performance.…

Muhammad Asif Afzal

I am a performance marketing specialist with over five years of experience in developing and implementing paid acquisition strategies for direct-to-consumer shopping, Performance Max, and Meta Ads, complemented by my proficiency in GA4 and GTM tracking. I take pride in optimizing account structures, enhancing conversion tracking, and driving revenue growth through data-driven strategies. I enjoy turning data into actionable insights and collaborating with brands to scale online performance.…

Available to hire

I am a performance marketing specialist with over five years of experience in developing and implementing paid acquisition strategies for direct-to-consumer shopping, Performance Max, and Meta Ads, complemented by my proficiency in GA4 and GTM tracking.

I take pride in optimizing account structures, enhancing conversion tracking, and driving revenue growth through data-driven strategies. I enjoy turning data into actionable insights and collaborating with brands to scale online performance.

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Skills

Experience Level

Google Ads
Expert
Facebook Ads
Expert
GA4
Expert

Language

English
Advanced
Urdu
Fluent

Work Experience

Performance Marketing Specialist at Independent / Direct Brand Engagements
March 1, 2023 - Present
Own end-to-end paid acquisition strategy for DTC and e-commerce brands across Google Ads and Meta Ads, including account structure, budgets, testing roadmap, creative feedback, feed strategy and reporting. Built and optimized Shopping, Performance Max, Search, retargeting and Meta acquisition campaigns for brands across consumer goods, fashion, baby products, health/wellness and home appliance categories. Improved performance by fixing weak campaign architecture, tracking gaps, and budget allocation inefficiencies. Set up and audited GA4, GTM, and CRM/event tracking to improve conversion visibility and connect ad performance with actual revenue outcomes. Prepared revenue-led performance reports explaining not only what happened, but why performance changed and what actions should be taken next.
Digital Marketing Specialist
January 1, 2022 - Present
Managed paid media campaigns across Google Ads and Meta Ads, including Search, video and performance-focused campaigns. Built a high-spend account with monthly budgets around $100K and contributed to a 300% increase in conversions through campaign optimization and structured execution. Built campaign plans, optimized budgets and bids, interpreted analytics data and improved landing-page and website conversion paths. Implemented GTM tracking setups to measure website and advertising performance more accurately.
Social Media Manager at BrainS Logic
September 20, 2020 - Present
Built monthly content calendars, campaign plans and social growth workflows for Facebook, Instagram and LinkedIn. Improved audience engagement and account growth through structured planning, content execution and performance review.

Education

Bachelor of Science in Software Engineering at COMSATS University Islamabad
September 20, 2017 - June 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail
    Real Client Case Studies | Google & Meta Ads | eCom
    This portfolio contains real case studies from active client accounts across Google Ads and Meta Ads — including eCommerce and lead generation. Each case includes results (ROAS, leads, CPA), tracking fixes (GA4, GTM, CAPI), campaign restructuring, and growth strategy breakdowns I directly implemented.…