I’m Mark Lennon, a digital marketing leader based in Liverpool, with close to a decade of experience helping organisations grow through smart strategy, paid media, CRM development, and marketing automation. I’ve worked across the UK and Australia, building multi-channel growth plans that improve customer acquisition, retention, and measurable business performance. I’m especially focused on creating scalable customer journeys—linking paid advertising, lead nurturing, and reporting frameworks with tools like Zoho CRM, HubSpot, ActiveCampaign, and email/SMS platforms. As a founder and marketing specialist, I enjoy partnering directly with leadership teams and business owners to turn marketing goals into practical systems that streamline operations, lift ROI, and strengthen customer experience.…

Mark Lennon

Pro

I’m Mark Lennon, a digital marketing leader based in Liverpool, with close to a decade of experience helping organisations grow through smart strategy, paid media, CRM development, and marketing automation. I’ve worked across the UK and Australia, building multi-channel growth plans that improve customer acquisition, retention, and measurable business performance. I’m especially focused on creating scalable customer journeys—linking paid advertising, lead nurturing, and reporting frameworks with tools like Zoho CRM, HubSpot, ActiveCampaign, and email/SMS platforms. As a founder and marketing specialist, I enjoy partnering directly with leadership teams and business owners to turn marketing goals into practical systems that streamline operations, lift ROI, and strengthen customer experience.…

Available to hire

I’m Mark Lennon, a digital marketing leader based in Liverpool, with close to a decade of experience helping organisations grow through smart strategy, paid media, CRM development, and marketing automation. I’ve worked across the UK and Australia, building multi-channel growth plans that improve customer acquisition, retention, and measurable business performance.

I’m especially focused on creating scalable customer journeys—linking paid advertising, lead nurturing, and reporting frameworks with tools like Zoho CRM, HubSpot, ActiveCampaign, and email/SMS platforms. As a founder and marketing specialist, I enjoy partnering directly with leadership teams and business owners to turn marketing goals into practical systems that streamline operations, lift ROI, and strengthen customer experience.

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Language

English
Fluent

Work Experience

Marketing Specialist (Freelance) at Rockpool Residential Aged Care
June 1, 2024 - Present
Develop marketing strategies, manage social media, write and optimize content for engagement, handle CRM and email marketing, run Facebook and Google ads, analyse performance, and maintain a website to improve user experience.
Founder & Marketing Specialist at Mark The Marketer
January 1, 2021 - Present
Provide full-service marketing solutions for businesses across the UK and Australia, specialising in digital strategy, paid advertising, SEO, and social media management. Work directly with business owners and leadership teams to build brand visibility, generate quality leads, and deliver measurable growth.
Business/Marketing & Communications Manager at Utopia Living UK
December 1, 2020 - September 1, 2021
Built and developed a fully functioning website integrated with social channels, live chat, and email marketing. Curated content and grew online presence through SEO and engagement. Set up business infrastructure (including accounts, PayPal, Klarna, and VAT registration). Developed marketing strategy for a new, previously untapped sector and rapidly increased website traffic. Managed cross-functional operational leadership alongside marketing responsibilities, served as a primary point of contact for queries and supplier relationships, and implemented customer feedback loops to inform marketing and product development.
Marketing / Communications Manager at Utopia Living UK
December 1, 2020 - September 1, 2021
Built a marketing strategy and infrastructure, created a fully integrated website, grew site traffic to over 1,000 visitors per day within three weeks, led cross-functional teams, conducted market research, and supported business expansion.
Head of Marketing at Empire Aesthetics Academy (formerly Empire Institute of Beauty & Aesthetics)
January 1, 2018 - Present
Established and evolved a comprehensive marketing strategy for a new academy launch, with regular performance analysis and optimisation. Execute Meta marketing to drive traffic, generate leads, and increase reach; run Google Ads to drive traffic to social channels and the website. Build and manage high-performing websites with analytics monitoring (including Google Analytics). Combined organic SEO and paid search, achieving a sustained increase in organic traffic. Lead email and text/SMS marketing using tools such as Mailchimp and SMS platforms. Managed multiple social accounts, led team delivery of campaigns, and used KPIs like CTR, CPC, and ROAS to improve efficiency and outcomes including higher ROAS and reduced CPC.
Head of Marketing at Empire Aesthetics Academy
January 1, 2018 - Present
Established a comprehensive marketing strategy, led Meta and Google Ads, built a high-performing website, increased organic traffic, implemented email and SMS marketing, delivered hundreds of weekly leads, and grew ROAS.
Marketing Executive at Georgeson's Cars
April 1, 2017 - August 31, 2018
Developed marketing plans, conducted market research, managed budgets, tracked campaign performance, created marketing materials, and collaborated across departments to align campaigns with business goals.

Education

Master of Science: Digital Marketing at University of Chester
January 1, 2017 - January 1, 2018
Bachelor of Science: Sports Development at University of Chester
September 1, 2013 - October 1, 2016
A-Levels / Higher Education at Deyes High School
September 1, 2010 - August 31, 2012
GCSEs at Deyes High School
September 1, 2005 - August 31, 2010
Master of Science : Digital Marketing at University of Chester
January 1, 2017 - January 1, 2018
Bachelor of Science : Sports Development at University of Chester
September 1, 2013 - October 1, 2016
Physical Education, Information Technology & English Language (A-Levels / Higher Education) at Deyes High School, Liverpool
September 1, 2010 - August 1, 2012
GCSEs at Deyes High School, Liverpool
September 1, 2005 - August 1, 2010
Master of Science : Digital Marketing at University of Chester
January 1, 2017 - January 1, 2018
Bachelor of Science : Sports Development at University of Chester
September 1, 2013 - October 1, 2016
Master of Science : Digital Marketing at University of Chester
January 1, 2017 - January 1, 2018
Bachelor of Science : Sports Development at University of Chester
September 1, 2013 - October 1, 2016

Qualifications

CPD accredited qualification in Social Media Marketing
January 11, 2030 - May 5, 2026
CPD accredited qualification in Social Media Marketing
January 11, 2030 - September 22, 2026
CPD accredited qualification in Social Media Marketing
January 11, 2030 - September 23, 2026

Industry Experience

Healthcare, Education, Professional Services, Retail, Media & Entertainment, Software & Internet, Other, Consumer Goods
    Rockpool Residential Aged Care Website
    Rockpool Residential Aged Care | Website Design & Development Designed and developed a new website for Rockpool Residential Aged Care, an Australian aged care provider, bringing its refreshed brand and Vibrant with Life vision to life online. Built in Webflow, the website was designed to create a welcoming, easy-to-navigate experience for residents, families and prospective employees, while supporting Rockpool's continued growth across multiple locations. The project included custom page designs, CMS-driven location pages, responsive layouts, SEO optimisation and integrated enquiry forms to support lead generation and recruitment. My involvement: Website strategy, Webflow development, UX/UI, SEO, copywriting, CRM integration and launch management.…