As a creative director and brand storyteller with over 20 years leading award-winning teams across broadcast, digital, OTT, and live platforms, I craft compelling visuals and data-driven campaigns that elevate brands. My approach blends strategic vision, cross-functional leadership, and a passion for innovative storytelling to drive measurable results. With hands-on expertise in Adobe Creative Suite, video production, and digital asset management, I lead high-volume creative initiatives while ensuring brand consistency. I mentor teams to deliver impactful content that resonates with audiences and supports organizational goals.

MARK MOORER

PRO

As a creative director and brand storyteller with over 20 years leading award-winning teams across broadcast, digital, OTT, and live platforms, I craft compelling visuals and data-driven campaigns that elevate brands. My approach blends strategic vision, cross-functional leadership, and a passion for innovative storytelling to drive measurable results. With hands-on expertise in Adobe Creative Suite, video production, and digital asset management, I lead high-volume creative initiatives while ensuring brand consistency. I mentor teams to deliver impactful content that resonates with audiences and supports organizational goals.

Available to hire

As a creative director and brand storyteller with over 20 years leading award-winning teams across broadcast, digital, OTT, and live platforms, I craft compelling visuals and data-driven campaigns that elevate brands. My approach blends strategic vision, cross-functional leadership, and a passion for innovative storytelling to drive measurable results.

With hands-on expertise in Adobe Creative Suite, video production, and digital asset management, I lead high-volume creative initiatives while ensuring brand consistency. I mentor teams to deliver impactful content that resonates with audiences and supports organizational goals.

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Language

English
Fluent

Work Experience

Senior Marketing Producer / Writer / Host at Hearst Television
January 1, 2003 - Present
Directed strategic development and execution of high-impact creative campaigns across print, web, social, video, OTT, and live media, doubling brand visibility. Elevated brand storytelling through on-air promos, sizzles, and digital series, increasing engagement by 80%. Served as final approver on all visual materials, enforcing brand standards and creative excellence. Mentored creative staff, leading to internal promotions and enhanced team performance. Partnered cross-departmentally to concept and deliver campaigns aligned with organizational goals. Managed project timelines, budgets, and vendor communications to ensure flawless execution. Spearheaded digital asset management and brand protection efforts, streamlining access and usage.
Production & Marketing Manager at The WB55, Pegasus Communications
January 1, 2001 - January 1, 2003
Oversaw full production lifecycle of client-facing broadcast content, improving workflow and delivery. Created and syndicated original travel show, boosting affiliate reach and network exposure. Designed marketing collateral, commercial content, and sales tools tailored to regional strategies. Established production processes and quality control benchmarks adopted across departments.
Production & Marketing Manager at Pegasus Communications
January 1, 2001 - January 1, 2003
Produced and managed client-facing broadcast and promotional content, overseeing concept-to-delivery production. Created and syndicated original travel programming, expanding affiliate reach and increasing network visibility. Developed cross-platform marketing collateral and promotional storytelling assets tailored to regional audiences.Implemented quality control and workflow processes that improved content turnaround and consistency.

Education

BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - December 8, 2025
Associate Degree in Graphic Design at Hinds College
January 11, 2030 - December 8, 2025
BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - December 8, 2025
Associate Degree in Graphic Design at Hinds College
January 11, 2030 - December 8, 2025
B.A. Cinema & Television (Emphasis: Directing) at Columbia College Hollywood
January 11, 2030 - January 15, 2026
A.A. Graphic Design at Hinds College
January 11, 2030 - January 15, 2026
BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - February 12, 2026
Associate Degree in Graphic Design at Hinds College
January 11, 2030 - February 12, 2026
BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - February 12, 2026
Associate Degree in Graphic Design at Hinds College
January 11, 2030 - February 12, 2026

Qualifications

Hearst Television Certified Mentor
January 11, 2030 - December 8, 2025
Hearst Television Certified Mentor
January 11, 2030 - December 8, 2025
Hearst Television Certified Mentor — Leadership & Creative Development
January 11, 2030 - January 15, 2026
Hearst Television Certified Mentor
January 11, 2030 - February 12, 2026
Hearst Television Certified Mentor
January 11, 2030 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Education, Telecommunications