Available to hire
As a creative director and brand storyteller with over 20 years leading award-winning teams across broadcast, digital, OTT, and live platforms, I craft compelling visuals and data-driven campaigns that elevate brands. My approach blends strategic vision, cross-functional leadership, and a passion for innovative storytelling to drive measurable results.
With hands-on expertise in Adobe Creative Suite, video production, and digital asset management, I lead high-volume creative initiatives while ensuring brand consistency. I mentor teams to deliver impactful content that resonates with audiences and supports organizational goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Producer / Writer / Host at Hearst Television
January 1, 2003 - PresentDirected strategic development and execution of high-impact creative campaigns across print, web, social, video, OTT, and live media, doubling brand visibility. Elevated brand storytelling through on-air promos, sizzles, and digital series, increasing engagement by 80%. Served as final approver on all visual materials, enforcing brand standards and creative excellence. Mentored creative staff, leading to internal promotions and enhanced team performance. Partnered cross-departmentally to concept and deliver campaigns aligned with organizational goals. Managed project timelines, budgets, and vendor communications to ensure flawless execution. Spearheaded digital asset management and brand protection efforts, streamlining access and usage.
Production & Marketing Manager at The WB55, Pegasus Communications
January 1, 2001 - January 1, 2003Oversaw full production lifecycle of client-facing broadcast content, improving workflow and delivery. Created and syndicated original travel show, boosting affiliate reach and network exposure. Designed marketing collateral, commercial content, and sales tools tailored to regional strategies. Established production processes and quality control benchmarks adopted across departments.
Production & Marketing Manager at Pegasus Communications
January 1, 2001 - January 1, 2003Produced and managed client-facing broadcast and promotional content, overseeing concept-to-delivery production. Created and syndicated original travel programming, expanding affiliate reach and increasing network visibility. Developed cross-platform marketing collateral and promotional storytelling assets tailored to regional audiences.Implemented quality control and workflow processes that improved content turnaround and consistency.
Education
BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - December 8, 2025Associate Degree in Graphic Design at Hinds College
January 11, 2030 - December 8, 2025BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - December 8, 2025Associate Degree in Graphic Design at Hinds College
January 11, 2030 - December 8, 2025B.A. Cinema & Television (Emphasis: Directing) at Columbia College Hollywood
January 11, 2030 - January 15, 2026A.A. Graphic Design at Hinds College
January 11, 2030 - January 15, 2026BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - February 12, 2026Associate Degree in Graphic Design at Hinds College
January 11, 2030 - February 12, 2026BA Cinema & Television (Emphasis in Directing) at Columbia College Hollywood
January 11, 2030 - February 12, 2026Associate Degree in Graphic Design at Hinds College
January 11, 2030 - February 12, 2026Qualifications
Hearst Television Certified Mentor
January 11, 2030 - December 8, 2025Hearst Television Certified Mentor
January 11, 2030 - December 8, 2025Hearst Television Certified Mentor — Leadership & Creative Development
January 11, 2030 - January 15, 2026Hearst Television Certified Mentor
January 11, 2030 - February 12, 2026Hearst Television Certified Mentor
January 11, 2030 - February 12, 2026Industry Experience
Media & Entertainment, Professional Services, Other, Education, Telecommunications
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