Available to hire
Having traveled through several layers of the creative industry in Australia, Canada, and Singapore for over 25 years, I have done multi-disciplinary and award-winning creative work for international clients such as Google, Amazon, Binance, YouTube, Netflix, and many others in markets across the globe, primarily in APAC region. My innate love for animation and interactive design traverses across creative expressions. I value leadership and team growth, and I do love experiencing and hearing good stories, just as much as making them.
Skills
Experience Level
Language
English
Fluent
Work Experience
Creative Director at This is Tommy
June 1, 2022 - June 1, 2024Creative and strategy direction, client management, internal mentorship of SG creative team; pitches/projects across SG, TH, ID, IN, MY, PH, KR, VN and UK, with involvement with UK/US offices on creative management and internal initiatives. Clients include Google, Google Play, YouTube, Netflix, Amazon Prime Video, Garena, Binance, Mastercard, Unilever (Acuvue).
Creative Director at GOODSTUPH
February 1, 2020 - October 1, 2021Creative and strategy direction, client management, internal mentorship of SG creative team; liaising with ID and TH offices on creative management and pitches. Clients: Singtel, LEGO, United Overseas Bank, BOSCH, Unilever, KFC, Amazon, Adobe, KPMG Singapore, NZMP Protein (Fonterra), HBO Asia.
Creative Director at J. Walter Thompson
December 1, 2018 - January 1, 2020Creative direction, management and fast turnaround production, leading the Content Team and aligning with Strategy to develop creative and tactical pitches; involvement in traditional/digital creative and strategic pitches. Clients: Singapore Bicentennial, Nestle Kit Kat, Friesland Campina (Friso), HDB; later projects for Binance, Standard Chartered Bank Global Private Banking, HSBC, AWS.
Creative Lead at MetLife Innovation Centre
January 1, 2015 - January 1, 2017Creative + strategic direction and management of art, design, UX, copywriting teams; in charge of pitch creative as well as building and leading the video content team. Clients: 3M, OCBC, DBS, Mattel, GIC, HCL, Tata, ICICI Bank, Revlon, Ngee Ann Polytechnic, Workforce Singapore, Resorts World Sentosa.
Assoc. Creative Director at VML
January 1, 2014 - January 1, 2015In-house creative direction across marketing and commercial campaigns; alignment with regional direction; management of creative team; exploring local marketing initiatives and creative automation techniques.
Head of Creative at Lazada
January 1, 2018 - March 1, 2018Lead design role for an enterprise-level web application project rehaul, daily UX and design in an agile environment; intensive prototype user testing for validation.
Art Director / Lead Animator at Heckler
January 1, 2012 - January 1, 2014In-house management of art + design requirements from ideation to execution; innovation frameworks; team management; local and regional projects; internship programme and external partners.
Senior Digital Designer + Head of Animation at Soap Creative
January 1, 2008 - January 1, 2012In-house creative direction and animation leadership; end-to-end design and production across digital projects.
Senior Interactive Designer at Mammoth Engine Digital
January 1, 2006 - January 1, 2008Integrated design and front-end development; digital projects across web and interactive media.
Designer / Animator at Spoon Creative
January 1, 2002 - January 1, 2005Lead design, development, illustration and animation across websites, interactive games and print.
Founder / Creative at Sequence Creative
May 1, 2018 - May 1, 2024Self-run creative studio providing creative direction, management and production, with
focus on creative storytelling for brands
Clients: First Eastern FX, Hourvillage, The Australian Mint, Hai Ha Money Transfer,
Lenzing, Friesland Campina (Friso), Thailand Authority of Singapore
Education
Diploma in Digital Media Design (Animation Major) at Nanyang Polytechnic
January 1, 1996 - January 1, 1999Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Skills
Experience Level
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