I am a Creative Director and Brand Strategist with 15+ years leading transformative campaigns across Southeast Asia. I specialize in building brands that connect creativity with measurable growth and in driving cross-market collaboration. I mentor high-performing creative teams, elevate design excellence, and deliver integrated campaigns across ATL, BTL, digital and retail channels. I thrive in fast-paced environments and have a track record of elevating engagement and brand consistency.

Mark Adriel San Juan

I am a Creative Director and Brand Strategist with 15+ years leading transformative campaigns across Southeast Asia. I specialize in building brands that connect creativity with measurable growth and in driving cross-market collaboration. I mentor high-performing creative teams, elevate design excellence, and deliver integrated campaigns across ATL, BTL, digital and retail channels. I thrive in fast-paced environments and have a track record of elevating engagement and brand consistency.

Available to hire

I am a Creative Director and Brand Strategist with 15+ years leading transformative campaigns across Southeast Asia. I specialize in building brands that connect creativity with measurable growth and in driving cross-market collaboration.

I mentor high-performing creative teams, elevate design excellence, and deliver integrated campaigns across ATL, BTL, digital and retail channels. I thrive in fast-paced environments and have a track record of elevating engagement and brand consistency.

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Work Experience

Art Director (Project-Based) at Wunderman Thompson Philippines
July 1, 2021 - December 31, 2021
Spearheaded cross-functional teams to deliver high-impact BTL, digital, and retail campaigns for Del Monte and McDonald's; institutionalized use of market research and trend analysis within the design process to ensure cross-market relevance.
Creative Director at Toolbox Creatives Inc
March 1, 2018 - May 31, 2018
Orchestrated multi-platform campaigns (BTL, digital, OOH) with tight timelines for a fast-paced agency environment.
Senior Art Director at PerkComm Inc.
June 1, 2012 - June 30, 2013
Key figure in the creative foundation for PerkComm, directing integrated ATL, BTL, OOH and digital campaigns; established brand-identity systems for high-visibility national accounts; mentored a cross-functional team to ensure design excellence and cohesive multi-channel rollouts. Increased brand engagement for Toyota Vios Cup by directing a comprehensive visuals system including TVCs and event branding for 10,000+ attendees; tripled brand consistency scores through strategic rollout.

Education

Bachelor of Science in Management Information Systems at Ateneo de Manila University
January 1, 1997 - January 1, 2001
Degree in Management at ESSCA School of Management
January 11, 2030 - May 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Education