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Seasoned copywriter with more than 15 years of experience in creative agencies and corporations. Specialises in planning and strategising content development for advertisements, digital marketing, social media, video scripts, internal communications, and more. Capable in adaptive and versatile writing styles, including direct response copies, and thrives on bridging creative strategy with brand messaging.…Seasoned copywriter with more than 15 years of experience in creative agencies and corporations. Specialises in planning and strategising content development for advertisements, digital marketing, social media, video scripts, internal communications, and more. Capable in adaptive and versatile writing styles, including direct response copies, and thrives on bridging creative strategy with brand messaging.

Mark Aaron Sta Maria

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Seasoned copywriter with more than 15 years of experience in creative agencies and corporations. Specialises in planning and strategising content development for advertisements, digital marketing, social media, video scripts, internal communications, and more. Capable in adaptive and versatile writing styles, including direct response copies, and thrives on bridging creative strategy with brand messaging.…Seasoned copywriter with more than 15 years of experience in creative agencies and corporations. Specialises in planning and strategising content development for advertisements, digital marketing, social media, video scripts, internal communications, and more. Capable in adaptive and versatile writing styles, including direct response copies, and thrives on bridging creative strategy with brand messaging.

Available to hire

Seasoned copywriter with more than 15 years of experience in creative agencies and corporations. Specialises in planning and strategising content development for advertisements, digital marketing, social media, video scripts, internal communications, and more. Capable in adaptive and versatile writing styles, including direct response copies, and thrives on bridging creative strategy with brand messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

Business Analyst / Project Manager at Accenture

September 1, 2025 - January 1, 2026

Interim role coordinating cross-functional teams and client stakeholders, showcasing project management and strategic communication skills central to creative leadership.

Player Support Agent II at Player Support

August 1, 2024 - August 1, 2025

Interim contract role while pursuing creative opportunities in the copy/creative field within a mobile gaming BPO.

Writer - Editor at NagaWorld

June 1, 2023 - December 1, 2023

Sole English creative lead for an integrated resort brand, overseeing all written touchpoints on social, web, PR, promotions, and internal communications. Directed a trilingual content team (English, Khmer, Chinese), enforcing brand consistency and managing production workflows across markets. Liaised with department heads for campaign, content, and photography coordination.

Assistant Copy Lead at Demojo Communication

October 1, 2021 - September 1, 2022

Led a team of 2 copywriters across digital campaigns and social media content for multiple concurrent brand accounts. Scripted and directed video content and digital campaigns, driving improvements in audience engagement and brand reach. Collaborated with designers and account managers to deliver integrated, on-brand creatives. Mentored junior copywriters, establishing creative standards and boosting team output and confidence.

Social Media Copywriter at SOGO Departmental Store KL

October 1, 2020 - May 1, 2021

Produced all social media content for Malaysia's largest department store, covering sale events, tenant promotions, and brand campaigns. Localised brand copy for Malaysian cultural and religious sensitivities across digital and in-store channels. Refreshed the SOGO Card Members EDM lifecycle for CRM by improving tone, clarity, and engagement.

English Copywriter at Plan C ICT

July 1, 2019 - April 1, 2020

Produced high-volume, fast-turnaround digital copy for i-gaming acquisition and lifecycle campaigns, including landing pages, banners, EDMs, and promotional pages. Coordinated a multilingual content pipeline across 5 languages in a fast-paced, deadline-driven environment.

Creative Copywriter at Revv Advertising

April 1, 2014 - June 28, 2019

Developed original ATL and BTL campaign concepts and copy across print, digital, outdoor, and promotional media. Worked closely with the Creative Director to ensure concept integrity, brand consistency, and thematic alignment across campaigns. Collaborated with Art Directors and Designers for cohesive visual-copy relationships.

Copywriter (Independent Work Experience) at Marigold Peel Fresh “Jom Lah Juice” campaign

May 1, 2025 - January 1, 2026

Primary point of contact between Marigold and campaign vendor. Managed Astro as media vendor alongside freelance copywriters and designers. Led theme conceptualisation and masthead creation for the campaign. Briefed and reviewed copy across EN, BM, and CH executions. Supervised banner copy across the full funnel: awareness, consideration, and conversion.