Senior Product Designer with 10+ years of experience designing large-scale digital services in regulated and business-critical environments. Skilled in customer-centered design, design systems, and cross-functional collaboration, with a track record of turning complex requirements, user needs, and data into scalable, human-friendly solutions. Experienced in end-to-end UX and UI design for multiple enterprises and public sector digital health services, leading discovery through research and high-fidelity solutions, and contributing to shared design systems used across products.

Markus Koskela

Senior Product Designer with 10+ years of experience designing large-scale digital services in regulated and business-critical environments. Skilled in customer-centered design, design systems, and cross-functional collaboration, with a track record of turning complex requirements, user needs, and data into scalable, human-friendly solutions. Experienced in end-to-end UX and UI design for multiple enterprises and public sector digital health services, leading discovery through research and high-fidelity solutions, and contributing to shared design systems used across products.

Available to hire

Senior Product Designer with 10+ years of experience designing large-scale digital services in regulated and business-critical environments. Skilled in customer-centered design, design systems, and cross-functional collaboration, with a track record of turning complex requirements, user needs, and data into scalable, human-friendly solutions.

Experienced in end-to-end UX and UI design for multiple enterprises and public sector digital health services, leading discovery through research and high-fidelity solutions, and contributing to shared design systems used across products.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Swedish
Advanced
Finnish
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Product Designer at Tietohallinto / large-scale digital health services
February 1, 2022 - April 1, 2026
Designed end-to-end UX and UI for multiple enterprise and public sector digital healthcare services used by large user groups. Partnered with product, development, and business stakeholders to define product vision and roadmap. Conducted user research and translated insights into scalable service concepts and high-fidelity solutions. Contributed to the company-wide design system by designing UI components and color systems used across products. Designed services supporting employee well-being and health monitoring in complex, regulated environments, collaborating closely with frontend developers.
UX Designer (end-to-end UX for workforce management) at Large Nordic retail organizations
March 1, 2021 - September 1, 2021
UX design for workforce management software used by large Nordic retail organizations. Covered employee experience topics such as time entry and shift management flows. Conducted customer interviews and user research to understand existing processes and pain points. Collaborated with product and development teams to deliver user-centered, scalable solutions.
Freelance Designer at Freelance
February 1, 2021 - January 1, 2022
UX design for a startup project. Responsible for UX design work including prototyping, user research, and delivering solutions aligned with product goals.
Product/UX Designer at Finance management SaaS
May 1, 2020 - March 1, 2021
Designed user experiences for finance management SaaS products used by SMEs and accounting professionals. Worked in Scrum teams across Helsinki and Warsaw. Led a design system initiative to improve consistency and efficiency across products. Communicated design decisions clearly to stakeholders using prototypes and documentation.
Lead UX Designer at Payroll software product team
December 1, 2017 - February 1, 2020
Led UX design for a new payroll software product from early discovery to MVP delivery. Created a new user experience concept based on extensive user research. Worked closely with developers to ensure feasibility and high-quality implementation. Communicated product vision using high-fidelity prototypes.
UX Designer (enterprise software UX team) at Enterprise software UX team
April 1, 2015 - December 1, 2017
Prototyping, wireframing, and user research as part of an enterprise software UX team. Conducted contextual inquiries and performed usability evaluations. Built a strong foundation in agile software development and responsive web design.
UX/UI Designer at Industrial software UX team
May 1, 2014 - August 1, 2014
Created prototypes and conducted usability evaluations for industrial software products. Designed UI graphics and icons for monitoring and control interfaces.

Education

Master of Science at Tampere University
January 1, 2019 - January 1, 2019
Master of Science at Tampere University
January 1, 2017 - January 1, 2017
Bachelor of Science at University of Tampere
January 1, 2015 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Government, Software & Internet, Financial Services, Retail, Professional Services

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

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