Available to hire
Soy Marlon Serrano Cabarcas, profesional de Marketing Digital enfocado en Social Media y Paid Media con experiencia demostrable en campañas B2B, gestión de contenidos y analítica de métricas. Manejo Google Ads y Meta Ads, copywriting y optimización de campañas orientadas a resultados, con foco en engagement, reducción de CPA y mejora de conversiones mediante A/B testing y optimización creativa.
He logrado incrementar CTR y leads cualificados, reducir CPL y mejorar la precisión de remarketing a través de píxeles, eventos de conversión y segmentación avanzada. Colaboro de forma estrecha con equipos de performance para alinear mensajes entre contenido orgánico y pago, y tomo decisiones basadas en KPIs para optimizar presupuestos y rendimiento en campañas B2B en sectores como alimentación y hotelería.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Portuguese
Intermediate
Spanish; Castilian
Fluent
Work Experience
Filmmaker at RN360 - Agencia de Marketing - Brasil
March 31, 2024 - August 28, 2025Led integrated multimedia strategies including remote audio and video transmission between Argentina and Brazil, creating digital content to strengthen company branding and presence across Latin America. Responsibilities included content creation, brand strengthening, and managing audiovisual and digital media projects.
Customer Experience Agent at Ualá - Banca Digital - Argentina
July 31, 2023 - August 28, 2025Provided effective support and solutions to customers through digital channels such as chat, email, and social media, managing inquiries, incidents, and requests related to bank accounts. Constantly improved attention and support processes, and designed strategies to optimize the user experience on websites, applications, and digital platforms.
Social Media and Brand Intern at DISTECO – Industria Alimentaria y Logística – España
April 1, 2025 - PresentExecuted social media strategies to increase brand recognition, interaction, and audience growth across main digital platforms. Designed and published content aligned with brand identity, contributing to brand positioning through digital narratives and visual resources. Conducted performance monitoring and analysis of key marketing metrics to optimize content effectiveness and ensure KPI compliance.
Filmmaker at RN 360 - Agencia de Marketing
March 1, 2024 - August 28, 2025Worked at a marketing agency in Brazil developing film and marketing related projects, contributing creative and strategic expertise to campaigns and content for digital audiences.
Agente de Customer Experience at Ualá - Banca Digital
July 1, 2023 - August 28, 2025Provided support and effective solutions to clients through digital channels such as chat, email, and social networks. Managed inquiries, incidents, and requests related to banking accounts. Continuously improved attention and support processes, designing strategies that optimize the user experience on websites, applications, and digital platforms.
Social Media and Brand Intern at DISTECO – Industria Alimentaria y Logística
April 1, 2025 - PresentExecuted social media strategies aimed at increasing brand recognition, interaction, and audience growth. Designed and published content aligned with brand identity, ensuring coherence across tone, image, and message. Monitored and analyzed performance metrics to optimize content effectiveness and ensure compliance with marketing KPIs.
Social Media and Paid Media Intern at DISTECO - Spain
January 1, 2024 - November 25, 2025Implemented content strategies that increased engagement by 20.23% and grew followers by 12.48% over three months. Achieved an organic reach of 1,794 users and 22,718 views in one month. Managed paid media campaigns on Meta Ads, improving conversion rate by 12.33% through A/B testing on landing pages and persuasive copy. Prepared monthly KPI reports and improvement recommendations. Developed community management strategies to foster audience interaction and loyalty. Created and scheduled content for Facebook, Instagram, and LinkedIn aligned with brand identity.
Filmmaker at RN 360 - Brazil
March 1, 2024 - March 1, 2024Produced multimedia content for digital marketing campaigns across Latin America. Managed video marketing projects to strengthen corporate branding. Coordinated live broadcasts between AR-BR teams. Implemented visual strategies to enhance digital branding and created resources for social media and video marketing.
Customer Experience Agent at Ualá - Argentina
July 1, 2023 - July 1, 2023Resolved 70+ email tickets daily with a 98% SLA compliance within 24 hours. Optimized digital customer experience through multi-channel support (chat, email, social media). Identified user insights to adjust messaging and improve digital experience and marketing strategies.
Social Media and Paid Media Intern at DISTECO
January 1, 2025 - February 1, 2026Durante mi estágio, optimicé campañas en Meta Ads enfocadas en el sector HORECA, logrando un incremento del CTR en un 8% mediante pruebas A/B entre creatividades de imagen y video. Configuré y optimicé campañas para leads B2B, aumentando en un 12% los leads cualificados en un trimestre, ajustando segmentación y rotación de creativos. Implementé estrategias de remarketing y públicos personalizados, reduciendo el CPL en un 10% y mejorando la medición de conversiones mediante píxel y events. Optimicé el remarketing para mejorar la precisión de conversiones y aumenté la tasa de conversión en remarketing en un 15% al segmentar audiencias con alta intención. En campañas de búsqueda en Google Ads, incrementé el CTR de 5% a 5,2% y reduje el CPC en un 7% mediante limpieza de términos y uso de palabras clave negativas. Elaboré reportes de rendimiento y dashboards en Google Ads y Meta Ads para apoyar la toma de decisiones.
Community Manager at RN 360
July 1, 2023 - March 1, 2024Incrementé el engagement en un 20% y el crecimiento de seguidores en un 12% en tres meses, desarrollando estrategias de contenido basadas en análisis de audiencia y optimización de formatos. Identifiqué que los Instagram Reels cortos generan mayor interacción y ajusté la estrategia, aumentando la interacción en un 18%. Logré un 20% más de visualizaciones optimizando formatos audiovisuales y storytelling. Colaboré con equipos de performance para alinear mensajes entre contenido orgánico y campañas de paid media. Realicé pruebas A/B entre carruseles y Reels para aumentar los clics en enlaces en un 18%.
Education
Master in Marketing at Universidad de Barcelona
January 1, 2024 - August 28, 2025Specialization in Digital Business at Universidad del Salvador
January 1, 2020 - December 31, 2022Professional in International Business at Universidad Católica Luis Amigó
January 1, 2014 - December 31, 2020Máster en Marketing at Universidad de Barcelona
January 1, 2024 - August 28, 2025Especialización en Digital Business at Universidad del Salvador
January 1, 2020 - January 1, 2022Profesional en Negocios Internacionales at Universidad Católica Luis Amigó
January 1, 2014 - January 1, 2020Master’s in Marketing at University of Barcelona
January 1, 2024 - November 25, 2025Postgraduate Diploma in Digital Business at University of Salvador
January 1, 2020 - January 1, 2022Bachelor’s Degree in Advertising at Universidad Católica Luis Amigó
January 1, 2014 - January 1, 2020Máster en Marketing at Universidad de Barcelona
January 1, 2024 - May 8, 2026Especialización en Negocios Digitales at Universidad del Salvador
January 1, 2020 - December 31, 2022Profesional en Publicidad at Universidad Católica Luis Amigó
January 1, 2014 - December 31, 2020Qualifications
Diplomado en Publicidad Digital
January 1, 2023 - August 28, 2025Búsqueda Google Ads
January 1, 2023 - August 28, 2025Copywriting
January 1, 2023 - August 28, 2025Gestión de Marca
January 1, 2023 - August 28, 2025Marketing Digital y Community Management
January 1, 2022 - August 28, 2025IELTS Certificate (English B2)
April 1, 2023 - August 28, 2025Diplomado en Publicidad Digital
January 1, 2023 - August 28, 2025Google Ads
January 1, 2023 - August 28, 2025Copywriting
January 1, 2023 - August 28, 2025Gestión de Marca
January 1, 2023 - August 28, 2025Marketing Digital y Community Management
January 1, 2022 - August 28, 2025Industry Experience
Retail, Financial Services, Media & Entertainment, Education, Manufacturing, Consumer Goods, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Barcelona today.