MM

Marbella Montiel Marroquín

Available to hire

Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business.

About

Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content.

Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).

  • 2 years' experience
  • Joined July 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Education
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Media & Entertainment

Work experience· 5 roles

Hospitality & Community Management · Family BusinessJan 2026 – Present · 11 mos

Managed guest communication before, during, and after stays to build lasting relationships through a welcoming, people-centered approach. Documented the family business’s day-to-day story and guest experiences through visual content, coordinating daily hospitality operations while maintaining high service standards.

Business and Process Analyst · Elizondo, MonterreyAug 2025 – Present · 1 yr 4 mos

Collaborated cross-functionally with marketing and operations teams to build reports and dashboards. Communicated results clearly to stakeholders and supported decision-making with structured, measurable outputs.

E-Commerce Intern (Digital Payments) · FEMSA OXXOJul 2025 – Dec 2025 · 6 mos

Analyzed audience and market trends across 30+ regions and translated data into clear, actionable recommendations to support digital payments and e-commerce-related initiatives.

International Consulting Project (US Expansion) · Germann + Frei AGFeb 2025 – Jun 2025 · 5 mos
Marketing Strategy Consulting Project (Market & Consumer Research) · Capa de OzonoJan 2024 – Dec 2024 · 1 yr

Education

B.Sc. Strategy and Business Transformation · Tecnológico de Monterrey2022 – 2026
Exchange semester (relevant coursework: Marketing in an International Context; Strategic Thinking and Acting) · Eastern Switzerland University of Applied Sciences (OST) — St. Gallen, Switzerland2025

Certifications and awards

IELTS (English C1) certification2023 – 2026

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