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Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content. Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).…Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content. Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).

Marbella Montiel Marroquín

Community Manager, Content Creator, Brand Strategist, +2

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Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content. Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).…Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content. Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).

Available to hire

Business Strategy & Transformation graduate with hands-on experience in community management and storytelling for a family hospitality business. Proven record of growing bookings through personalized guest communication and consistent, authentic visual content.

Energized by documenting a brand’s journey and connecting with audiences through visual and written storytelling. Organized and self-directed, comfortable working independently and remotely, with an international, cross-cultural perspective from an exchange semester in Switzerland and fluency in English (C1).

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Hospitality & Community Management at Family Business

January 1, 2026 - Present

Managed guest communication before, during, and after stays to build lasting relationships through a welcoming, people-centered approach. Documented the family business’s day-to-day story and guest experiences through visual content, coordinating daily hospitality operations while maintaining high service standards.

Business and Process Analyst at Elizondo, Monterrey

August 1, 2025 - Present

Collaborated cross-functionally with marketing and operations teams to build reports and dashboards. Communicated results clearly to stakeholders and supported decision-making with structured, measurable outputs.

E-Commerce Intern (Digital Payments) at FEMSA OXXO

July 1, 2025 - December 31, 2025

Analyzed audience and market trends across 30+ regions and translated data into clear, actionable recommendations to support digital payments and e-commerce-related initiatives.

International Consulting Project (US Expansion) at Germann + Frei AG

February 1, 2025 - June 30, 2025

Worked with an international team in an English-speaking environment on a Swiss company’s US expansion. Conducted research and collaborated on findings, presenting outputs directly to senior leadership.

Marketing Strategy Consulting Project (Market & Consumer Research) at Capa de Ozono

January 1, 2024 - December 31, 2024

Conducted market and consumer research for a fashion-sector client. Translated insights into brand-consistent content and campaign strategy recommendations, analyzing audience and market trends to inform brand positioning and direction.

Education

B.Sc. Strategy and Business Transformation at Tecnológico de Monterrey

August 1, 2022 - June 30, 2026

Exchange semester (relevant coursework: Marketing in an International Context; Strategic Thinking and Acting) at Eastern Switzerland University of Applied Sciences (OST) — St. Gallen, Switzerland

February 1, 2025 - July 31, 2025