Ticino-based UGC and social media content strategist with 7+ years of experience. My background spans agency, freelance, and creator-led work, delivering top performing paid and organic UGC ads for global brands. Partnering with 100+ brands across beauty, fashion, wellness, and tech. I combine content strategy, creative direction, trend research, and hands-on production to create social-first content that grows audiences, drives engagement, and supports wider marketing goals. My background includes managing content across international markets, developing concepts and scripts, analysing performance, and adapting creative based on what resonates. I’m also CELTA-qualified, bringing an additional strength in clear communication, audience awareness, and English-language messaging for global audiences.…

Marrika

Ticino-based UGC and social media content strategist with 7+ years of experience. My background spans agency, freelance, and creator-led work, delivering top performing paid and organic UGC ads for global brands. Partnering with 100+ brands across beauty, fashion, wellness, and tech. I combine content strategy, creative direction, trend research, and hands-on production to create social-first content that grows audiences, drives engagement, and supports wider marketing goals. My background includes managing content across international markets, developing concepts and scripts, analysing performance, and adapting creative based on what resonates. I’m also CELTA-qualified, bringing an additional strength in clear communication, audience awareness, and English-language messaging for global audiences.…

Available to hire

Ticino-based UGC and social media content strategist with 7+ years of experience.

My background spans agency, freelance, and creator-led work, delivering top performing paid and organic UGC ads for global brands. Partnering with 100+ brands across beauty, fashion, wellness, and tech. I combine content strategy, creative direction, trend research, and hands-on production to create social-first content that grows audiences, drives engagement, and supports wider marketing goals.

My background includes managing content across international markets, developing concepts and scripts, analysing performance, and adapting creative based on what resonates. I’m also CELTA-qualified, bringing an additional strength in clear communication, audience awareness, and English-language messaging for global audiences.

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Skills

Experience Level

Video Advert
Expert
Instagram
Expert
Social Media Design
Expert
Tiktok
Expert
Canva
Expert
Short Film
Expert
CapCut
Expert
Copywriting
Intermediate
Pinterest
Intermediate
SEO Copywriting
Intermediate
Branding
Intermediate
WordPress
Beginner
LinkedIn
Beginner
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Language

English
Fluent
Italian
Intermediate

Work Experience

Private English Tutor
August 1, 2026 - Present
One-to-one online English tutoring (CELTA-qualified).
Content Creator & Social Media Strategist at King Curates
January 1, 2023 - Present
Runs an independent content and social media practice with 100+ brand partnerships. Produces strategic, conversion-focused UGC for paid ads and branded content for organic channels, including outreach, negotiation, creative direction, production, delivery, and follow-up. Achieves strong performance on TikTok and organic reels, including 209K views and 800K+ campaign views for brand partners.
Account Executive — Social Media at Harvard Marketing & PR
March 1, 2022 - January 1, 2023
Owned iRobot UK organic social end-to-end, including audience/competitor research, monthly content strategy, creative direction with in-house design, asset approval, scheduling/publishing, and daily community management. Coordinated brand content across 8 EMEA markets (UK, DE, FR, IT, NL, ES, SE, CH) to ensure consistency and localization. Delivered 10+ integrated campaigns and supported budget growth through client relationships and results.
Junior Account Executive at Harvard Marketing & PR
September 1, 2021 - March 1, 2022
Supported campaign planning and execution for international B2B and B2C accounts, including social content calendars, audience research, client reporting, and timing plans.

Education

Graduate Diploma in Creative Advertising (Honours) at Seneca Polytechnic
January 1, 2017 - January 1, 2017

Qualifications

CELTA — Certificate in English Language Teaching to Adults
January 1, 2026 - June 1, 2026
Pass B

Industry Experience

Media & Entertainment, Education, Consumer Goods, Telecommunications, Travel & Hospitality, Professional Services, Retail, Other
    American Tourister
    Created a trend-led TikTok for American Tourister, adapting the popular voice-note format into a fast-paced, relatable travel concept. The idea played on the humour of calling out of work while secretly packing for a holiday, using quick edits, conversational timing, and a playful tone to keep the content entertaining while naturally showcasing the luggage throughout. The goal was to make the product feel integrated into the story rather than inserted into an ad, using a trending format to create something that felt native to TikTok and easy to engage with. My role: Concept development, trend adaptation, scripting, on-camera performance, filming and editing. TikTokContent UGC ContentCreator ShortFormVideo TravelContent SocialMediaContent…
    California Yoga
    Created a lifestyle-led social video for California Yoga in Lugano, documenting my first solo aerial yoga experience in a relaxed, authentic review format. The concept focused on discovery and trying something outside my comfort zone, combining candid reactions, movement-led visuals, and instructor-led moments to make the experience feel approachable and engaging. The video also highlighted California Yoga’s wider offering, including yin yoga, barre, Pilates, and yoga for children. My role: Concept development, filming, on-camera presentation, scripting, editing and social storytelling. UGC ContentCreator WellnessContent LifestyleContent SocialMediaContent ShortFormVideo InstagramReels YogaContent FitnessContent LocalBusinessMarketing VideoContent…
    Ideal of Sweden
    Created a trend-led social video for Ideal of Sweden, adapting the viral “things I find chic” format to promote the brand’s 50% off sale. The concept was designed to make the promotional message feel native to social rather than like a traditional sales ad. My role: Concept development, trend adaptation, filming, styling and editing. UGC ContentCreator SocialMediaContent ShortFormVideo VideoContent InstagramReels TikTokContent FashionContent LifestyleContent BrandCampaign SocialMediaMarketing…