Mark Severson

Developed innovative decorative finishes and surface treatments on premium drinkware for Starbucks and Disney. Led projects with engineering teams and factory partners troubleshooting techniques to deliver results. Oversaw onboarding of core treatments at new factories to diversify manufacturing country of origin. Ideated on seasonal offerings synthesizing emerging innovations and industry trend analysis. Engineered complex surface decorations for plastic, stainless steel, and silicone substrates. Managed extensive CMF treatment database for cross functional teams to utilize. Built specification guides, process documentation, and production artwork.

Designed products across two industry leading fragrance brands - Thymes (Frasier Fir) and Capri Blue (Volcano). Guided projects from initial ideation and sourcing through final design execution and packaging. Oversaw new product development in home fragrance, bath and body, and home care categories. Managed timelines with 20+ domestic and overseas vendors with strong attention to detail. Produced trend and market research reports informing teams with strategic insights. Facilitated meetings with external partners to ensure project deliverables were met.

Lead development and execution of 100+ artificial Christmas tree and green goods SKUs sold at Target stores. Coordinated projects with engineering, design, and sourcing teams to meet technical and cost requirements. Oversaw communications with vendors managing all new development and product adjustments. Evaluated production samples ensuring specs, aesthetics, and functionality met requirements. Collaborated with Target buying teams on assortment strategy and key design initiatives.