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With 10+ years of experience in performance marketing and growth, I scale paid acquisition and lead generation across European markets, managing multi-million euro budgets and delivering measurable improvements in CPL and lead volume. I enjoy turning data into action through creative testing, audience optimization and smart channel mix decisions to drive sustainable growth. I lead cross-functional teams, collaborate with Sales, CRM and Support to optimize end-to-end funnel performance, and I build AI-powered workflows to speed up analysis, testing prioritization and decision-making while maintaining brand consistency across online and offline channels.…With 10+ years of experience in performance marketing and growth, I scale paid acquisition and lead generation across European markets, managing multi-million euro budgets and delivering measurable improvements in CPL and lead volume. I enjoy turning data into action through creative testing, audience optimization and smart channel mix decisions to drive sustainable growth. I lead cross-functional teams, collaborate with Sales, CRM and Support to optimize end-to-end funnel performance, and I build AI-powered workflows to speed up analysis, testing prioritization and decision-making while maintaining brand consistency across online and offline channels.

Marta Gonzalez Hidalgo

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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With 10+ years of experience in performance marketing and growth, I scale paid acquisition and lead generation across European markets, managing multi-million euro budgets and delivering measurable improvements in CPL and lead volume. I enjoy turning data into action through creative testing, audience optimization and smart channel mix decisions to drive sustainable growth. I lead cross-functional teams, collaborate with Sales, CRM and Support to optimize end-to-end funnel performance, and I build AI-powered workflows to speed up analysis, testing prioritization and decision-making while maintaining brand consistency across online and offline channels.…With 10+ years of experience in performance marketing and growth, I scale paid acquisition and lead generation across European markets, managing multi-million euro budgets and delivering measurable improvements in CPL and lead volume. I enjoy turning data into action through creative testing, audience optimization and smart channel mix decisions to drive sustainable growth. I lead cross-functional teams, collaborate with Sales, CRM and Support to optimize end-to-end funnel performance, and I build AI-powered workflows to speed up analysis, testing prioritization and decision-making while maintaining brand consistency across online and offline channels.

Available to hire

With 10+ years of experience in performance marketing and growth, I scale paid acquisition and lead generation across European markets, managing multi-million euro budgets and delivering measurable improvements in CPL and lead volume. I enjoy turning data into action through creative testing, audience optimization and smart channel mix decisions to drive sustainable growth.

I lead cross-functional teams, collaborate with Sales, CRM and Support to optimize end-to-end funnel performance, and I build AI-powered workflows to speed up analysis, testing prioritization and decision-making while maintaining brand consistency across online and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Intermediate

German

Beginner

Work Experience

Head of Performance Marketing - Spain & Italy at SuperVista AG (gafas.es / occhiali24.it)

October 1, 2019 - Present

Own and scale performance marketing strategy across Spain and Italy, managing EUR 3-5M annual budget across Meta Ads, Google Ads, TikTok, YouTube, Native, Email Marketing and Affiliate channels. Reduced CPL by 15-20% YoY while increasing lead volume by 20-30% through creative testing, audience optimization, landing page experimentation and channel mix reallocations. Lead and develop a cross-functional team of 5 performance marketers and designers, improving testing velocity, execution quality and campaign scalability across markets. Introduced and scaled TikTok Ads and Programmatic channels, diversifying acquisition sources and reducing dependency on Meta and Google. Used GA4, Adobe Analytics and AI tools to monitor funnel performance, support budget allocation decisions and run data-driven weekly performance reviews with senior stakeholders and global HQ. Partner with Sales, CRM and Customer Support teams to improve lead quality, appointment conversion and end-to-end funnel performanc

Marketing Coordinator - Spain & Italy at SuperVista AG

June 1, 2015 - October 1, 2019

Launched and optimized Paid Social and Paid Search campaigns across Spain and Italy, contributing to sustained growth in customer acquisition and market share. Led the launch of the Italian market by setting up paid acquisition channels from scratch, including Meta Ads and Google Ads, and supporting early CRM automation flows. Executed A/B tests across creatives, audiences and landing pages, improving conversion rates and reducing cost per lead. Managed multi-channel campaigns across Google Ads, Meta Ads, Programmatic, Native Ads, Taboola, Outbrain and Email Marketing, optimizing budget allocation to improve efficiency. Collaborated with Sales and Customer Support teams to improve lead quality, reduce unqualified leads and increase sales team efficiency.

Customer Consultant at Sykes Enterprises (Sony PlayStation)

December 1, 2014 - May 1, 2015

Delivered customer support in an international environment, building strong communication, problem-solving and CRM process skills.

Marketing Intern at Ostara Productions / YDT Media

May 1, 2014 - November 1, 2014

Supported international marketing projects, market research, content strategy and early social media campaign execution.