Marta Gonzalez Hidalgo

Own and scale performance marketing strategy across Spain and Italy, managing EUR 3-5M annual budget across Meta Ads, Google Ads, TikTok, YouTube, Native, Email Marketing and Affiliate channels. Reduced CPL by 15-20% YoY while increasing lead volume by 20-30% through creative testing, audience optimization, landing page experimentation and channel mix reallocations. Lead and develop a cross-functional team of 5 performance marketers and designers, improving testing velocity, execution quality and campaign scalability across markets. Introduced and scaled TikTok Ads and Programmatic channels, diversifying acquisition sources and reducing dependency on Meta and Google. Used GA4, Adobe Analytics and AI tools to monitor funnel performance, support budget allocation decisions and run data-driven weekly performance reviews with senior stakeholders and global HQ. Partner with Sales, CRM and Customer Support teams to improve lead quality, appointment conversion and end-to-end funnel performanc

Launched and optimized Paid Social and Paid Search campaigns across Spain and Italy, contributing to sustained growth in customer acquisition and market share. Led the launch of the Italian market by setting up paid acquisition channels from scratch, including Meta Ads and Google Ads, and supporting early CRM automation flows. Executed A/B tests across creatives, audiences and landing pages, improving conversion rates and reducing cost per lead. Managed multi-channel campaigns across Google Ads, Meta Ads, Programmatic, Native Ads, Taboola, Outbrain and Email Marketing, optimizing budget allocation to improve efficiency. Collaborated with Sales and Customer Support teams to improve lead quality, reduce unqualified leads and increase sales team efficiency.

Delivered customer support in an international environment, building strong communication, problem-solving and CRM process skills.