I am Marta Lora Salgado, a Colombian-born, naturalized Canadian graphic designer passionate about the intersection of digital aesthetics and artisanal craftsmanship. Since immigrating to Canada in 2017, I have expanded my expertise into high-end leatherwork, refining my meticulousness and ability to deliver high-quality, durable products. I merge vector precision with tactile textures and work fluently in English, French, and Spanish. I am known for strong communication and teamwork, turning concepts into memorable visual and tactile experiences.

Marta Lora Salgado

I am Marta Lora Salgado, a Colombian-born, naturalized Canadian graphic designer passionate about the intersection of digital aesthetics and artisanal craftsmanship. Since immigrating to Canada in 2017, I have expanded my expertise into high-end leatherwork, refining my meticulousness and ability to deliver high-quality, durable products. I merge vector precision with tactile textures and work fluently in English, French, and Spanish. I am known for strong communication and teamwork, turning concepts into memorable visual and tactile experiences.

Available to hire

I am Marta Lora Salgado, a Colombian-born, naturalized Canadian graphic designer passionate about the intersection of digital aesthetics and artisanal craftsmanship.

Since immigrating to Canada in 2017, I have expanded my expertise into high-end leatherwork, refining my meticulousness and ability to deliver high-quality, durable products. I merge vector precision with tactile textures and work fluently in English, French, and Spanish. I am known for strong communication and teamwork, turning concepts into memorable visual and tactile experiences.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Freelance Graphic Designer – Visual Communication at Self-employed / Freelance (Colombia & Canada)
January 1, 2007 - Present
Graphic design and visual communication services for diverse clients, including editorial design, branding, and digital marketing collateral. Designed and managed the e-commerce site ticadesignleather.com, focusing on user experience and visual storytelling. Translated vector assets into production-ready tools and coordinated with marketing teams to ensure brand consistency across digital and print materials.
Art Director & Brand Designer at Tica Design+Leather
January 1, 2025 - Present
Conceptualized and executed the complete branding for a luxury artisan market, including logo design, color theory, and typography. Managed digital design for an e-commerce platform, marketing collateral, and packaging. Translated digital assets into physical production tools using laser engraving and heat-embossing.
Poster Designer at Centre Pauline-Julien
January 1, 2018 - January 1, 2018
Poster design for the J’étudie-Je travaille en francais campaign.
Editorial Graphic Designer at Welcome Publishing House, Colombia
June 1, 2008 - April 1, 2017
Maintained close collaboration with the chief editor to ensure high-quality layout and design. Page layout, photo retouching, advertising design, and preparation of print-ready PDFs for over 110 published editions.
Leather Artisan / Instructor at CMCM – Centre des Métiers du Cuir de Montréal
January 1, 2024 - Present
Teaching leisure courses in machine sewing: tote bags and zippered pouches. Teaching small leather goods and hand-stitching techniques.
Leather Artisan at Atelier Hotel Motel
January 1, 2024 - Present
Passport holders production using traditional French leather work techniques. Edge saddle finishing, machine stitching; maintaining high quality standards.

Education

Bachelor’s Degree in Graphic Design at Universidad de Bogotá Jorge Tadeo Lozano (JTL), Colombia
January 11, 2030 - January 1, 2006
Certificate in Marketing at Universidad de Bogotá Jorge Tadeo Lozano (JTL), Colombia
January 11, 2030 - January 1, 2012
DEC in Fine Crafts – Leatherwork at Centre des Métiers du Cuir de Montréal (CMCM) / Cégep du Vieux Montréal
January 1, 2018 - January 1, 2022

Qualifications

Bachelor’s Degree in Graphic Design
January 11, 2030 - January 1, 2006
Certificate in Marketing
January 11, 2030 - January 1, 2012
DEC in Fine Crafts – Leatherwork
January 1, 2018 - January 1, 2022

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Education, Retail