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Marketing and eCommerce CRM specialist with a strong focus on lifecycle automation, multi-channel campaign execution, and customer growth. Experienced in end-to-end project delivery, client onboarding/retention, and performance optimization using data analytics tools. Skilled in building, managing and improving CRM journeys and website operations, with proven results across large-scale email/SMS programs and cross-border digital projects. Fluent in English and Portuguese (native) and learning French, and available to relocate to Switzerland immediately.…Marketing and eCommerce CRM specialist with a strong focus on lifecycle automation, multi-channel campaign execution, and customer growth. Experienced in end-to-end project delivery, client onboarding/retention, and performance optimization using data analytics tools. Skilled in building, managing and improving CRM journeys and website operations, with proven results across large-scale email/SMS programs and cross-border digital projects. Fluent in English and Portuguese (native) and learning French, and available to relocate to Switzerland immediately.

Marta Beatriz Faria Oliveira

Marketing Automation Specialist, Growth Marketer, Marketing Analyst, +1

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Marketing and eCommerce CRM specialist with a strong focus on lifecycle automation, multi-channel campaign execution, and customer growth. Experienced in end-to-end project delivery, client onboarding/retention, and performance optimization using data analytics tools. Skilled in building, managing and improving CRM journeys and website operations, with proven results across large-scale email/SMS programs and cross-border digital projects. Fluent in English and Portuguese (native) and learning French, and available to relocate to Switzerland immediately.…Marketing and eCommerce CRM specialist with a strong focus on lifecycle automation, multi-channel campaign execution, and customer growth. Experienced in end-to-end project delivery, client onboarding/retention, and performance optimization using data analytics tools. Skilled in building, managing and improving CRM journeys and website operations, with proven results across large-scale email/SMS programs and cross-border digital projects. Fluent in English and Portuguese (native) and learning French, and available to relocate to Switzerland immediately.

Available to hire

Marketing and eCommerce CRM specialist with a strong focus on lifecycle automation, multi-channel campaign execution, and customer growth. Experienced in end-to-end project delivery, client onboarding/retention, and performance optimization using data analytics tools.

Skilled in building, managing and improving CRM journeys and website operations, with proven results across large-scale email/SMS programs and cross-border digital projects. Fluent in English and Portuguese (native) and learning French, and available to relocate to Switzerland immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

French

Beginner

Work Experience

CRM & E-commerce Specialist at Vertbaudet

January 1, 2025 - December 1, 2025

Architected and deployed end-to-end CRM lifecycle campaigns via Selligent across an 88M+ user database, increasing open rates by +13%, CTR by +6%, and click-to-touch rate (TTR) by +29% between January and June. Maintained and optimized automated triggers, promotional communications, and transactional service emails to boost repeat purchases and retention. Managed daily website operations using HubSpot/Hubi z to ensure homepage, navigation, and product page accuracy and alignment with UK trading goals. Performed daily site audits and QA checks, resolving technical issues affecting discount codes, pricing, and checkout flow. Used web analytics to track campaign performance and site traffic, continuously optimizing user experience to reduce bounce rate and abandonment.

Intern (Marketing and Communication Intern (Europe)) at Poynting Europe

June 5, 2024 - July 6, 2024

Planned and deployed multi-channel campaigns (email, social media, web), successfully onboarded 25 recurring clients, and acted as a primary point of contact via live chat and email. Conducted market research to identify growth trends and organized targeted events. Completed cross-functional project management and operations tasks including end-to-end execution for up to 20 daily localization projects across global markets with tight turnarounds, budget compliance, and board reporting. Managed key accounts (6 corporate accounts), achieving <5-minute email response SLA and preparing accurate project budgets within a 5-hour deadline. Recruited, assigned, and coordinated international teams of freelance linguists and reviewers while enforcing strict QA protocols and client style guides.

Marketing Associate at Cura Group

September 1, 2023 - October 1, 2023

Marketing associate supporting growth and community management, including client-facing marketing activities and coordination of digital campaigns and customer engagement initiatives.

Marketing Intern (Growth & Community Management) at Cura Mind

October 1, 2022 - December 1, 2023

Supported growth and community management activities, contributing to multi-channel campaign work and ongoing engagement efforts.

Junior Project Manager at SMARTIDIOM

June 1, 2022 - December 1, 2023

Supported project management activities and contributed to CRM/e-commerce related work, including operational tasks and coordination in an e-learning and course environment.

Sales Assistant at Foot Asylum (Oxford Street)

October 1, 2021 - December 1, 2022

Provided customer-facing sales support and supported omnichannel store operations in high-volume retail locations (Oxford Street and Coventry).