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I’m a senior creative strategist and brand designer with a knack for leading integrated campaigns across digital, social, ecommerce and branded environments. I translate business goals into scalable visual experiences, building campaign systems and end-to-end rollouts across multiple markets and channels. My background spans premium beauty, healthcare and international digital campaigns, combining strategic thinking with hands-on execution. I collaborate across ecommerce, marketing, editorial and performance teams to align goals, manage timelines and production workflows, while continually driving performance-aware creativity. I’m hands-on from concept through delivery, focused on reducing production costs without compromising visual quality and expanding creative partner support.…I’m a senior creative strategist and brand designer with a knack for leading integrated campaigns across digital, social, ecommerce and branded environments. I translate business goals into scalable visual experiences, building campaign systems and end-to-end rollouts across multiple markets and channels. My background spans premium beauty, healthcare and international digital campaigns, combining strategic thinking with hands-on execution. I collaborate across ecommerce, marketing, editorial and performance teams to align goals, manage timelines and production workflows, while continually driving performance-aware creativity. I’m hands-on from concept through delivery, focused on reducing production costs without compromising visual quality and expanding creative partner support.

Marta Román

Graphic Designer, Brand Designer, Creative Director, +3

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I’m a senior creative strategist and brand designer with a knack for leading integrated campaigns across digital, social, ecommerce and branded environments. I translate business goals into scalable visual experiences, building campaign systems and end-to-end rollouts across multiple markets and channels. My background spans premium beauty, healthcare and international digital campaigns, combining strategic thinking with hands-on execution. I collaborate across ecommerce, marketing, editorial and performance teams to align goals, manage timelines and production workflows, while continually driving performance-aware creativity. I’m hands-on from concept through delivery, focused on reducing production costs without compromising visual quality and expanding creative partner support.…I’m a senior creative strategist and brand designer with a knack for leading integrated campaigns across digital, social, ecommerce and branded environments. I translate business goals into scalable visual experiences, building campaign systems and end-to-end rollouts across multiple markets and channels. My background spans premium beauty, healthcare and international digital campaigns, combining strategic thinking with hands-on execution. I collaborate across ecommerce, marketing, editorial and performance teams to align goals, manage timelines and production workflows, while continually driving performance-aware creativity. I’m hands-on from concept through delivery, focused on reducing production costs without compromising visual quality and expanding creative partner support.

Available to hire

I’m a senior creative strategist and brand designer with a knack for leading integrated campaigns across digital, social, ecommerce and branded environments. I translate business goals into scalable visual experiences, building campaign systems and end-to-end rollouts across multiple markets and channels. My background spans premium beauty, healthcare and international digital campaigns, combining strategic thinking with hands-on execution.

I collaborate across ecommerce, marketing, editorial and performance teams to align goals, manage timelines and production workflows, while continually driving performance-aware creativity. I’m hands-on from concept through delivery, focused on reducing production costs without compromising visual quality and expanding creative partner support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Advanced

French

Beginner

Work Experience

Senior Brand & Digital Designer at Natura Bissé

January 1, 2024 - Present

Design and creative direction for digital campaigns with a strong focus on brand identity. Alignment of visual language across product, website, and brand materials. Cross-functional collaboration with marketing, product, and retail teams to ensure global visual consistency.

Digital Designer at Experis (Sanofi)

January 1, 2024 - August 8, 2025

Layout design for banners and digital creatives. Collaboration with marketing and sales teams. User-centered design to improve visual performance.

Graphic Designer at YDigiTal Media

January 1, 2023 - August 8, 2025

Creation of digital assets including banners, ads, email templates, and landing pages. Integration of brand guidelines across multiple digital formats. Support in evolving campaign visuals with a focus on engagement and conversion.

Digital Consultant at YDigiTal Media

January 1, 2022 - August 8, 2025

Management of creative projects with a digital focus. Coordination between design, data, and strategy. Contribution of ideas to improve visual campaigns.

Data Analyst at Accenture

January 1, 2021 - August 8, 2025

Graphic Designer Trainee at Grupo R Quera

January 1, 2019 - August 8, 2025

Senior Creative & EU Brand Lead at Natura Bissé

May 1, 2024 - Present

Led end-to-end campaign execution across ecommerce, paid social, CRM and branded communication for Spain, UK and Italy. Developed scalable creative systems and multi-format visual assets including landing pages, social visuals and digital campaign rollouts. Collaborated cross-functionally with ecommerce, marketing, editorial and performance teams to align goals. Managed timelines, creative coordination and production workflows across local and corporate teams. Reduced production costs by 30% while maintaining visual quality and expanding creative partner support.

Senior Digital Designer at Experis (Sanofi)

January 1, 2023 - February 1, 2024

Developed and optimized creatives assets and integrated digital campaigns across UK, Portugal, LATAM and Africa. Built creative briefs and campaign testing plans based on platform insights, engagement metrics and audience. Collaborated with media buyers and marketing teams to improve campaign execution and creative performance. Worked on social visuals, ad concepts and performance-driven creative adaptations for clients including Abbott ES and Burger King MX. Contributed to increased engagement and traffic through more focused creative strategy and campaign implementation.

Digital Consultant at YDigital Media

February 1, 2021 - December 1, 2022

Developed and tested performance-driven ad concept across UK, Portugal, LATAM and Africa. Worked on strategy, briefs and creative optimization for clients including Abbott ES and Burger King MX. Used campaign insights, competitive research and platform behavior to identify stronger creative angles and translate them into actionable direction. Contributed to a 20% increase in social engagement and a 25% increase in organic and paid traffic through more focused digital strategy and content planning.

Data Analyst at Accenture

May 1, 2019 - July 1, 2021

Analyzed consumer behavior and audience data. Turned insights into actionable recommendations. Built the analytical foundation that still shapes the way I approach creative thinking today.

Creative Lead & Co-founder at Kasinä

February 1, 2019 - May 1, 2021

Co-led a 3-person creative studio focused on branding, art direction and 360 campaigns. Worked with clients including Copernic Tech, In Extremis Film and Antigenon. Built a way of working rooted in ownership, creative instinct and problem-solving.

Marketing Graphic Designer trainee at Grupo R. Queraltó

September 1, 2018 - February 1, 2019

Graphic design responsibilities and CM trainee tasks likely related to branding and marketing materials.

Graphic Designer / CM trainee at Estudio Salvaje

February 1, 2018 - June 1, 2018

Graphic design responsibilities and CM trainee tasks focusing on branding and visuals.