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A communications and content strategist experienced in leading multi-platform campaigns, growing social media channels, and shaping brand storytelling across corporate, cultural, and nonprofit sectors. Skilled in creating clear, engaging content, managing high-visibility communication channels, coordinating projects, and making data-informed decisions. Strong background in PR, UX content, and digital strategy.…A communications and content strategist experienced in leading multi-platform campaigns, growing social media channels, and shaping brand storytelling across corporate, cultural, and nonprofit sectors. Skilled in creating clear, engaging content, managing high-visibility communication channels, coordinating projects, and making data-informed decisions. Strong background in PR, UX content, and digital strategy.

Marta Seržante

Social Media Manager, Content Strategist, Copywriter, +5

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A communications and content strategist experienced in leading multi-platform campaigns, growing social media channels, and shaping brand storytelling across corporate, cultural, and nonprofit sectors. Skilled in creating clear, engaging content, managing high-visibility communication channels, coordinating projects, and making data-informed decisions. Strong background in PR, UX content, and digital strategy.…A communications and content strategist experienced in leading multi-platform campaigns, growing social media channels, and shaping brand storytelling across corporate, cultural, and nonprofit sectors. Skilled in creating clear, engaging content, managing high-visibility communication channels, coordinating projects, and making data-informed decisions. Strong background in PR, UX content, and digital strategy.

Available to hire

A communications and content strategist experienced in leading multi-platform campaigns, growing social media channels, and shaping brand storytelling across corporate, cultural, and nonprofit sectors. Skilled in creating clear, engaging content, managing high-visibility communication channels, coordinating projects, and making data-informed decisions. Strong background in PR, UX content, and digital strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Latvian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Head of Communications at Biedrība Skalbes

June 1, 2025 - Present

Led communications for the Skalbes association; increased Facebook reach to 1M+ monthly views; developed and executed social media content strategy; managed media relations; supervised website content and awareness campaigns; coordinated with project leads and stakeholders; monitored metrics and improved public visibility.

Head of Social Media & Campaign Manager at Ludvig – Supernova Campaign

October 1, 2024 - March 1, 2025

Developed and executed social media strategy and campaign content; increased campaign visibility; produced cross-platform content; supported crisis communications; collaborated with creative teams and partners; managed paid social campaigns and influencer activations; monitored analytics.

eCommerce Content Specialist at Stockmann

March 1, 2023 - October 1, 2024

Contributed content to major flagship campaigns including Crazy Days; improved email CTR and web engagement; created content for website, email, in-store materials, and digital campaigns; localized SEO/Meta content for multiple international brands; updated website sections for clarity and UX; maintained consistent brand voice.

Social Media Manager & Cultural Project Coordinator at Mūzikas nams “Daile”

September 1, 2021 - January 1, 2023

Strengthened the venue's social media presence through improved content across platforms, produced written, visual and video content for Facebook, Instagram, and the website; coordinated events, liaised with artists and production teams; managed event logistics; supported media relations and press materials; ensured timely communications.

Junior Project Manager at PRAE Public Relations

February 1, 2022 - February 28, 2023

Delivered communications support for high-visibility public, cultural, and corporate projects, including Erasmus+, STEAM Up, and Purvīša balva.

Social Media Manager & Cultural Project Coordinator at Muzikas nams Daile

September 1, 2021 - January 31, 2023

Strengthened the venue's social media presence through improved content structure and platform-tailored communication; produced written, visual, and video content for Facebook, Instagram, and website; adapted content to trends and audience behavior; coordinated cultural events; managed event logistics and communications.