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Hi, I’m Marta Weinstock, a senior marketing leader specializing in demand generation, ABM, and growth for B2B SaaS and tech startups. I love turning complex products into clear, compelling narratives and building scalable marketing systems that drive measurable revenue. Over the past decade, I’ve led marketing operations, GTM strategy, and growth campaigns across multi-channel platforms, collaborating closely with product, sales, and customer success to align teams around shared goals. From start-ups to established organizations, I focus on data-driven decisions, integrated campaigns, and partner engagement to expand brand presence and accelerate growth. I’m energized by building marketing infrastructures, mentoring teams, and translating ambitious visions into actionable plans with transparent metrics and continuous improvement.…Hi, I’m Marta Weinstock, a senior marketing leader specializing in demand generation, ABM, and growth for B2B SaaS and tech startups. I love turning complex products into clear, compelling narratives and building scalable marketing systems that drive measurable revenue. Over the past decade, I’ve led marketing operations, GTM strategy, and growth campaigns across multi-channel platforms, collaborating closely with product, sales, and customer success to align teams around shared goals. From start-ups to established organizations, I focus on data-driven decisions, integrated campaigns, and partner engagement to expand brand presence and accelerate growth. I’m energized by building marketing infrastructures, mentoring teams, and translating ambitious visions into actionable plans with transparent metrics and continuous improvement.

Marta Weinstock

ABM Marketer, Product Marketer, Growth Marketer, +6

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Hi, I’m Marta Weinstock, a senior marketing leader specializing in demand generation, ABM, and growth for B2B SaaS and tech startups. I love turning complex products into clear, compelling narratives and building scalable marketing systems that drive measurable revenue. Over the past decade, I’ve led marketing operations, GTM strategy, and growth campaigns across multi-channel platforms, collaborating closely with product, sales, and customer success to align teams around shared goals. From start-ups to established organizations, I focus on data-driven decisions, integrated campaigns, and partner engagement to expand brand presence and accelerate growth. I’m energized by building marketing infrastructures, mentoring teams, and translating ambitious visions into actionable plans with transparent metrics and continuous improvement.…Hi, I’m Marta Weinstock, a senior marketing leader specializing in demand generation, ABM, and growth for B2B SaaS and tech startups. I love turning complex products into clear, compelling narratives and building scalable marketing systems that drive measurable revenue. Over the past decade, I’ve led marketing operations, GTM strategy, and growth campaigns across multi-channel platforms, collaborating closely with product, sales, and customer success to align teams around shared goals. From start-ups to established organizations, I focus on data-driven decisions, integrated campaigns, and partner engagement to expand brand presence and accelerate growth. I’m energized by building marketing infrastructures, mentoring teams, and translating ambitious visions into actionable plans with transparent metrics and continuous improvement.

Available to hire

Hi, I’m Marta Weinstock, a senior marketing leader specializing in demand generation, ABM, and growth for B2B SaaS and tech startups. I love turning complex products into clear, compelling narratives and building scalable marketing systems that drive measurable revenue. Over the past decade, I’ve led marketing operations, GTM strategy, and growth campaigns across multi-channel platforms, collaborating closely with product, sales, and customer success to align teams around shared goals.

From start-ups to established organizations, I focus on data-driven decisions, integrated campaigns, and partner engagement to expand brand presence and accelerate growth. I’m energized by building marketing infrastructures, mentoring teams, and translating ambitious visions into actionable plans with transparent metrics and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Director at Aventi Group

May 31, 2024 - Present

Remote leadership of marketing and demand generation for a B2B fintech client, generating $1M in closed revenue. Directed campaign operations across 6 Sense, HubSpot, Salesforce, and Asana, improving cross-team coordination and campaign velocity. Built and executed AI-driven, multi-channel campaigns, brand development, and integrated marketing programs (website, newsletters, social, and digital ads) to expand brand awareness and partner engagement.

Head of Marketing Operations (Consultant) at Vital Ally

June 1, 2024 - Present

Led marketing operations, brand development, and mission-aligned messaging to support fundraising, communications, and outreach. Implemented an integrated marketing stack and aligned teams around OKRs, driving coherence and efficiency across campaigns.

Director of Marketing, Growth & Content at THRIVE Ventures / Thrive Accelerator

June 1, 2019 - April 1, 2020

Led marketing strategy and demand generation for a B2B SaaS civic engagement platform from seed to Series A ($12M). Built brand positioning, content strategy, and growth campaigns; developed marketing tech stack (HubSpot, Google Ads) and executed integrated campaigns across digital channels to increase brand visibility and pipeline. Generated 250 marketing qualified leads, 13 SQLs, and $350K pipeline opportunities in one quarter; organized global events and investor relations to support growth.

Director of Marketing, Operations & Finance at Countable, Inc.

December 1, 2020 - October 1, 2021

Directed marketing, operations, and finance for a real estate-focused portfolio with a $2.7B value. Oversaw investor relations, HR, legal, internal audits, contracts, vendors, and business systems; managed website, investor portal, and 500+ property portfolio book production. Executed seven annual executive/investor events, built dashboards and OKRs, and improved data integrity and transparency.

Senior Director, Marketing Operations, Demand Generation & Growth at Rutherford Investment Company

March 1, 2022 - June 1, 2024

Led integrated marketing, fundraising strategy, and operational systems for a mission-driven nonprofit focused on improving health outcomes and educational access for individuals with autism. Managed a $1.3M organizational budget; partnered with the board on strategic planning, governance, and long-term growth. Drove 15% year-over-year revenue growth by designing and executing integrated fundraising and marketing campaigns, expanding donor engagement, and coordinating events and partnerships.

Director of Development and Marketing at Pacific Autism Center for Education

January 1, 2017 - July 1, 2019

Led integrated marketing, fundraising strategy, and operational systems to improve health outcomes and educational access for individuals with autism; developed mission-aligned messaging and content; built marketing infrastructure (website, newsletters, social channels) and donor engagement.