I’m a social media professional with experience managing and growing social channels for brands with audiences of 350K+, combining creative content with a strong focus on performance and engagement. I specialise in day-to-day social media management, content planning, copywriting, community management, paid social and reporting. I’m organised, detail-focused and comfortable managing the full social workflow — from developing ideas and creating content through to scheduling, publishing and analysing results. In my current role, I’ve helped increase organic engagement by 37% and managed paid social activity with an annual budget of £150K+. I enjoy turning ideas into engaging content while using insights and performance data to continually improve what I do. I’m particularly passionate about fashion, music, travel and pop culture, and love working with brands that want to build a distinctive and engaging presence on social.…

I’m a social media professional with experience managing and growing social channels for brands with audiences of 350K+, combining creative content with a strong focus on performance and engagement. I specialise in day-to-day social media management, content planning, copywriting, community management, paid social and reporting. I’m organised, detail-focused and comfortable managing the full social workflow — from developing ideas and creating content through to scheduling, publishing and analysing results. In my current role, I’ve helped increase organic engagement by 37% and managed paid social activity with an annual budget of £150K+. I enjoy turning ideas into engaging content while using insights and performance data to continually improve what I do. I’m particularly passionate about fashion, music, travel and pop culture, and love working with brands that want to build a distinctive and engaging presence on social.…

Available to hire

I’m a social media professional with experience managing and growing social channels for brands with audiences of 350K+, combining creative content with a strong focus on performance and engagement.

I specialise in day-to-day social media management, content planning, copywriting, community management, paid social and reporting. I’m organised, detail-focused and comfortable managing the full social workflow — from developing ideas and creating content through to scheduling, publishing and analysing results.

In my current role, I’ve helped increase organic engagement by 37% and managed paid social activity with an annual budget of £150K+. I enjoy turning ideas into engaging content while using insights and performance data to continually improve what I do.

I’m particularly passionate about fashion, music, travel and pop culture, and love working with brands that want to build a distinctive and engaging presence on social.

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Work Experience

Social Executive at Blue Bay Travel
November 1, 2014 - Present
Responsible for the strategic and day-to-day management of social media activity across multiple platforms, combining paid and organic social, creative content, content production, campaign support and performance reporting. Develop and execute data-led social strategies designed to grow audiences, increase engagement and drive commercial performance, while identifying emerging trends and opportunities to strengthen brand presence. Manage paid social activity and budgets, develop and optimise campaigns, create engaging platform-specific content, and use performance insights to continually refine activity and maximise ROI. Work collaboratively across marketing and wider business teams aswell as third party suppliers and partners to support integrated campaigns, maintain a consistent brand identity and deliver social activity aligned with wider commercial objectives. KEY ACHIEVEMENTS • Manage social media activity across Facebook, Instagram and TikTok, reaching a combined social audience of 350,000+. • Manage an annual paid-social budget of £150,000, overseeing campaign management, analysis, coordination and reporting. • Increased social ROI by over £1 through performance-focused paid social activity. • Increased organic social engagement by over 16% through content creation, planning, creative development and ongoing optimisation. KEY RESPONSIBILITIES • Manage and develop content streams for key social platforms, including content creation and performance reporting. • Plan and product-manage destination-led video content, coordinating itineraries with travel partners and travelling internationally to ensure on-brand, timely delivery.
Marketing Executive (Phones 4u) / Phones 4u Marketing Executive at Phones 4u
March 1, 2012 - September 1, 2015
Led briefing, development, and implementation of in-store point-of-sale communications across the Phones 4u retail estate, the website, and Dial-a-Phone. Created and refined campaign messaging with commercial and category teams, managed design-studio briefs and reviews against requirements, and ensured stakeholder sign-off. Monitored effectiveness of Phones 4u and competitor activity, used customer insight and segmentation for targeted messaging, supported digital marketing collateral, and gathered retailer feedback through store visits.

Education

BA (Hons) Marketing Management, 2:1 at Manchester Metropolitan University
January 1, 2007 - January 1, 2010
BTEC National Diploma in Business at NUL College
January 1, 2005 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail
    This is...Reel Series
    The “This Is…” series is a destination-led social video campaign created for Blue Bay Travel’s Instagram, showcasing the sights, experiences, culture and atmosphere of individual holiday destinations. The short-form Reels use engaging visual storytelling to bring destinations such as Mexico, Tobago and St Lucia to life, inspiring audiences while highlighting the experiences available through Blue Bay Travel.…
    InFocus Short Form Social Video Campaign
    InFocus – Blue Bay Travel: Project managed a destination-led video content series showcasing Caribbean resorts, hotels, excursions and experiences through engaging, first-hand travel content. The campaign combined destination storytelling, social media content and behind-the-scenes coverage to inspire customers and bring holiday experiences to life.…