_Website not available. Sign in: https://www.twine.net/signup_ I am a versatile design leader and strategist with a proven track record of creating innovative concepts and marketable assets for publishing, brand development, licensing, CPG, and consumer products. Driven by a passion for balancing aesthetics with commercial viability, I deliver effective, on-budget, and beautiful solutions for brand, style guides, digital, hard and soft consumer products, licensing, publishing, and trend. Known for building and revitalizing portfolio brands, I excel at collaborating with cross-functional partners to develop designs that deeply connect with consumers. My career foundation began as an art director for a university press, shaping book lines and curriculum. I then spent ten impactful years at American Greetings, expanding my expertise across social expression, consumer products, and digital media. As a team lead, I drove the successful brand relaunches of iconic intellectual properties—including Care Bears, Strawberry Shortcake, and Holly Hobbie—while serving as the internal touchpoint for global licensees across kid, tween, and baby consumer goods. Following my tenure with American Greetings Licensing and AG.com, I launched my own enterprise, Compelling Design, where I have spent the last ten years cultivating and retaining high-profile national clients, specialty home decor brands, and CPG leaders. My work guides products from initial concept to completion for private-label, online, and brick-and-mortar retailers. Whether developing comprehensive style guides, surface design collections, or licensing programs for top-tier evergreen and emerging properties, I bridge creative vision and market demand. In addition to my extensive background in traditional and digital design, I leverage cutting-edge tools including generative AI design, prompt engineering, and AI-assisted asset generation. Paired with exceptional Photoshop expertise, this allows me to rapidly prototype resource-efficient content options and elevate them into polished, on-message finished art. Outside of my professional work, I enjoy roller skating, fine art, Mid-Century Modern furniture, and vintage advertising. I bring an inherently collaborative approach to every project, valuing new perspectives and clear, effective communication.…_Website not available. Sign in: https://www.twine.net/signup_ I am a versatile design leader and strategist with a proven track record of creating innovative concepts and marketable assets for publishing, brand development, licensing, CPG, and consumer products. Driven by a passion for balancing aesthetics with commercial viability, I deliver effective, on-budget, and beautiful solutions for brand, style guides, digital, hard and soft consumer products, licensing, publishing, and trend. Known for building and revitalizing portfolio brands, I excel at collaborating with cross-functional partners to develop designs that deeply connect with consumers. My career foundation began as an art director for a university press, shaping book lines and curriculum. I then spent ten impactful years at American Greetings, expanding my expertise across social expression, consumer products, and digital media. As a team lead, I drove the successful brand relaunches of iconic intellectual properties—including Care Bears, Strawberry Shortcake, and Holly Hobbie—while serving as the internal touchpoint for global licensees across kid, tween, and baby consumer goods. Following my tenure with American Greetings Licensing and AG.com, I launched my own enterprise, Compelling Design, where I have spent the last ten years cultivating and retaining high-profile national clients, specialty home decor brands, and CPG leaders. My work guides products from initial concept to completion for private-label, online, and brick-and-mortar retailers. Whether developing comprehensive style guides, surface design collections, or licensing programs for top-tier evergreen and emerging properties, I bridge creative vision and market demand. In addition to my extensive background in traditional and digital design, I leverage cutting-edge tools including generative AI design, prompt engineering, and AI-assisted asset generation. Paired with exceptional Photoshop expertise, this allows me to rapidly prototype resource-efficient content options and elevate them into polished, on-message finished art. Outside of my professional work, I enjoy roller skating, fine art, Mid-Century Modern furniture, and vintage advertising. I bring an inherently collaborative approach to every project, valuing new perspectives and clear, effective communication.WWWW…