Jacshops
Martina Jane
Published
Jacshop is an e-commerce company that focuses on identifying sales channels such as Amazon, eBay, and Shopify in the USA. Through its modern image, morphologies, and colors, it conveys joy and trust, reflecting the concept of electronic products for both music playback and gaming.
The designed identifier is considered an isologo, consisting of an icon (isotype) and a logo that together form a unique symbol. The isotype abstractly represents a connection to the electronic world of teenagers through geometric illustration, based on principles of continuity and proportion to achieve the desired visual impact. A vivid color palette is implemented, communicating a joyful and professional identity.
The isologo features a sans-serif typeface family that reinforces the electronic visual aesthetic, complemented by a clean, American-style, commercial subheading.