Brand strategist and experience designer based in Buenos Aires, combining strategic depth with design execution to build brands that express genuine purpose. I approach every project by understanding its vision first, then creating systems where strategy, identity, and experience reinforce the same reality. My value extends beyond execution, I bring perspective. I study human behavior, narrative building, and consumer psychology to communicate visions that resonate. Naturally curious and quick to learn, I'm committed to refining my craft while serving the team's purpose. Early in my career but driven to provide real impact through both skill and dedicated commitment to the work. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Martiniano Minnaard

Brand strategist and experience designer based in Buenos Aires, combining strategic depth with design execution to build brands that express genuine purpose. I approach every project by understanding its vision first, then creating systems where strategy, identity, and experience reinforce the same reality. My value extends beyond execution, I bring perspective. I study human behavior, narrative building, and consumer psychology to communicate visions that resonate. Naturally curious and quick to learn, I'm committed to refining my craft while serving the team's purpose. Early in my career but driven to provide real impact through both skill and dedicated commitment to the work. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Brand strategist and experience designer based in Buenos Aires, combining strategic depth with design execution to build brands that express genuine purpose.

I approach every project by understanding its vision first, then creating systems where strategy, identity, and experience reinforce the same reality. My value extends beyond execution, I bring perspective. I study human behavior, narrative building, and consumer psychology to communicate visions that resonate. Naturally curious and quick to learn, I’m committed to refining my craft while serving the team’s purpose.

Early in my career but driven to provide real impact through both skill and dedicated commitment to the work.

My portfolio: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder & Creative Director at Bys World
September 30, 2022 - Present
I founded Bys World as a personal studio to explore film production and visual storytelling. As a one-person company, I´ve been responsible for leading every part of the creative and production process. • Directed, produced, and created a range of film projects from concept to final delivery. • Managed all aspects of production, including creative direction, art direction, filming, editing, and color grading. • Advised artists and clients on marketing strategy to maximize the reach and impact of their projects.
Co-Founder & Product Director at Green Pike
October 5, 2019 - March 12, 2020
I co-founded a dropshipping business focused on selling eco-friendly products. My role combined brand, product and creative development. • Developed the brand identity and created advertising assets for digital campaigns. • Co-worked with my marketing partner to analyze ads performance and optimize campaigns. • Managed product sourcing, logistics, and customer experience. Unfortunately, when COVID-19 hit, our production partners stopped, and we made the decision to close the business.

Education

Lic. in Multimedial and Interaction Design at UADE - Argentina
March 15, 2021 - April 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet