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I’m a senior graphic designer and creative director with 18+ years of experience shaping premium consumer and lifestyle brands, including health, wellness, and jewellery. I combine systems thinking with hands-on execution to support both brand evolution and output, delivering cohesive identity, content, and multi-channel design across digital, social, print, and environmental formats. Based in Newcastle, I lead Snapper Studio, steering brand strategy, photography direction, and campaigns while maintaining consistency through transitions and asset libraries. I run a collaborative, detail-focused practice that emphasizes storytelling, premium aesthetics, and practical delivery. My work blends emotional connection with clean, contemporary design to help brands communicate clearly and consistently across every touchpoint.…I’m a senior graphic designer and creative director with 18+ years of experience shaping premium consumer and lifestyle brands, including health, wellness, and jewellery. I combine systems thinking with hands-on execution to support both brand evolution and output, delivering cohesive identity, content, and multi-channel design across digital, social, print, and environmental formats. Based in Newcastle, I lead Snapper Studio, steering brand strategy, photography direction, and campaigns while maintaining consistency through transitions and asset libraries. I run a collaborative, detail-focused practice that emphasizes storytelling, premium aesthetics, and practical delivery. My work blends emotional connection with clean, contemporary design to help brands communicate clearly and consistently across every touchpoint.

Martin Sully

Creative Director, Graphic Designer, Brand Designer, +2

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I’m a senior graphic designer and creative director with 18+ years of experience shaping premium consumer and lifestyle brands, including health, wellness, and jewellery. I combine systems thinking with hands-on execution to support both brand evolution and output, delivering cohesive identity, content, and multi-channel design across digital, social, print, and environmental formats. Based in Newcastle, I lead Snapper Studio, steering brand strategy, photography direction, and campaigns while maintaining consistency through transitions and asset libraries. I run a collaborative, detail-focused practice that emphasizes storytelling, premium aesthetics, and practical delivery. My work blends emotional connection with clean, contemporary design to help brands communicate clearly and consistently across every touchpoint.…I’m a senior graphic designer and creative director with 18+ years of experience shaping premium consumer and lifestyle brands, including health, wellness, and jewellery. I combine systems thinking with hands-on execution to support both brand evolution and output, delivering cohesive identity, content, and multi-channel design across digital, social, print, and environmental formats. Based in Newcastle, I lead Snapper Studio, steering brand strategy, photography direction, and campaigns while maintaining consistency through transitions and asset libraries. I run a collaborative, detail-focused practice that emphasizes storytelling, premium aesthetics, and practical delivery. My work blends emotional connection with clean, contemporary design to help brands communicate clearly and consistently across every touchpoint.

Available to hire

I’m a senior graphic designer and creative director with 18+ years of experience shaping premium consumer and lifestyle brands, including health, wellness, and jewellery. I combine systems thinking with hands-on execution to support both brand evolution and output, delivering cohesive identity, content, and multi-channel design across digital, social, print, and environmental formats. Based in Newcastle, I lead Snapper Studio, steering brand strategy, photography direction, and campaigns while maintaining consistency through transitions and asset libraries.

I run a collaborative, detail-focused practice that emphasizes storytelling, premium aesthetics, and practical delivery. My work blends emotional connection with clean, contemporary design to help brands communicate clearly and consistently across every touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder and Lead Designer at Snapper Studio

April 1, 2020 - Present

Newcastle-based brand strategy and design studio working across consumer, lifestyle, healthcare, and professional services clients. Core services include brand identity, visual design, photography, and multi-channel communications. Lead brand refreshes, identity systems, asset libraries, and photography direction to support premium, lifestyle-oriented brands across digital, print, social, and environmental touchpoints.

Graphic Design Officer at City of Newcastle

July 1, 2016 - October 1, 2018

Embedded within the communications and engagement team, delivering design across planning, infrastructure, and community programs. Maintained brand consistency, managed asset libraries, and produced print, digital, and social materials. Refreshed the full branded document suite following the Council’s 2019 rebrand—updating templates across collateral.

Freelance Designer at Martin Sully Design

January 1, 2015 - April 1, 2020

Independent graphic design and photography practice delivering brand, communications, and campaign work for clients in the Hunter region and beyond. Designed brand collateral and campaign materials for consumer-facing and community organisations; produced photography and visual content for commercial clients.

Co-founder and Creative Lead at This Thing Did Good

January 1, 2025 - Present

Co-founder and creative lead for a purpose-driven social enterprise. Responsible for all brand design, communications collateral, and visual content across social, digital, and campaign formats. Balances emotional storytelling with clean, contemporary design.